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Gingerbread Craft

Maybe

The average product has only 140 reviews. But shoppers spend an estimated $26K a year here, so Gingerbread Craft is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 3,143 Toys & Games niches · +4 vs the category median of 46
Market size
$26K/yr81K searches / yr
90-day growth
+69.3%search demand this quarter
Competition
61%top-5 click share · 9 brands · 10 sellers

Flapen Score

Gingerbread Craft against its category

The dotted line is the Toys & Games average. Past it, Gingerbread Craft is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gingerbread Craft market on Amazon at a glance

Shoppers on Amazon United States searched for Gingerbread Craft 81K times last year and spent an estimated $26K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +69.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
+69.3%
Conversion, latest week
2.0%
Market size, estimated
$26Ka year
Peak month
December149.1× the quietest month
Top search term
gingerbread crafts9K searches a year

02 · Price

A sale here is worth $15.60.

Listings sell for $15.60 on average, from $7.78 to $38.27. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $15.60 that is $0 to $2K a year per listing.

Average price
$15.60inside the $15 to $100 sweet spot
Price range
$7.78–$38.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.9% of listings are out of stock. The average listing ranks #2,920 within Craft Kits. It carries 140 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
21.9%
Average rank
#2,920in Craft Kits
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
140per listing
Listings tracked
10

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Gingerbread Craft products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

10

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

22%

  • Brand 131%
  • Brand 212%
  • Brand 310%
  • Brand 49%
  • Brand 59%
  • Brand 68%

Demand

Gingerbread Craft search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecJunAugNovMar

Peak months: Nov, Dec · busiest ÷ quietest = 149.1×

Search terms

Top Gingerbread Craft search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gingerbread crafts9K/yr
  • gingerbread craft18K/yr
  • gingerbread house craft13K/yr
  • gingerbread men for crafts5K/yr
  • gingerbread house craft kit7K/yr
  • gingerbread man craft6K/yr
  • gingerbread crafts for kids12K/yr
  • gingerbread craft kit4K/yr
  • gingerbread man crafts for kids3K/yr
  • gingerbread house crafts for kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Gingerbread Craft

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Fun/Entertainment Experience”
2.5%of orders come back
“Easy and Fun Craft for Kids”
A buyer, on “Fun/Entertainment Experience”36% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Gingerbread Craft questions

Answered from the same tracked data.