gingerbread craft
Worth a lookShows a thin review moat (140 avg reviews), but a small market ($26K/yr) keeps it on the watch list.
Review moat
Great140.2avg incumbent reviews — the moat a new listing must climb
Growth
Great+69.3%90-day search growth — must beat 0% to launch
Avg price
Great$15.60avg listing price — sweet spot $15–$100
Price range
Great$7.78–$38.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 81K searches
According to Flapen's Amazon United States niche tracking, gingerbread craft is a $26K/yr Amazon United States market (81K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
gingerbread craft market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $39K–$47K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #2,920
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 40%
- Out of stock
- 21.9%
- Avg brand age
- 32 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
10
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
22%
- 80UncleKimby31%
- Sophena12%
- Fancy Land10%
- Fairooth9%
- DoubleFill9%
- VABAMNA8%
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — +69.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 149.1×
Top gingerbread craft search terms
- gingerbread crafts9K/yr
- gingerbread craft18K/yr
- gingerbread house craft13K/yr
- gingerbread men for crafts5K/yr
- gingerbread house craft kit7K/yr
- gingerbread man craft6K/yr
- gingerbread crafts for kids12K/yr
- gingerbread craft kit4K/yr
- gingerbread man crafts for kids3K/yr
- gingerbread house crafts for kids3K/yr
Top gingerbread craft products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
80UncleKimby 25Sets Christmas Crafts Gingerbread House Coloring Kit
80UncleKimby$15.634.5★17 rev
80PCS Wooden Christmas Ornaments to Paint 8 Styles DIY Blank Unfinished Wood Gingerbread Man Cutouts Ornament for Crafts Winter Hanging Decorations
Sophena$13.984.6★532 rev
Fancy Land 12 Gingerbread Man Craft Kit for Kids DIY Create Your Own Foam Gingerbread Man Christmas Ornament Self-Adhesive Sticker Sheets Fun Holiday Gifts
Fancy Land$7.974.6★177 rev
Fairooth 32 Pack Christmas Gingerbread Man Craft Kit Christmas DIY Art and Crafts for Kids Make Your Own Gingerbread Man Ornaments with Stickers for Xmas Tree Holiday Home Party Decorations
Fairooth$13.284.1★6 rev
80UncleKimby 50Pcs Christmas Crafts Gingerbread House Kit
80UncleKimby$19.274.6★31 rev
Newest
by launch date
Dianelhall 24 Sets Christmas Gingerbread House Cardboard DIY Gingerbread House Craft Kits with Pom Poms Stickers for Christmas Holiday Party Favors Supplies Decorations Xmas Home Game Activities
Dianelhall$22.594 rev
80PCS Wooden Christmas Ornaments to Paint 8 Styles DIY Blank Unfinished Wood Gingerbread Man Cutouts Ornament for Crafts Winter Hanging Decorations
Sophena$13.98532 rev
Fairooth 32 Pack Christmas Gingerbread Man Craft Kit Christmas DIY Art and Crafts for Kids Make Your Own Gingerbread Man Ornaments with Stickers for Xmas Tree Holiday Home Party Decorations
Fairooth$13.286 rev
80UncleKimby 25Sets Christmas Crafts Gingerbread House Coloring Kit
80UncleKimby$15.6317 rev
DoubleFill 36 Pcs Wood Gingerbread House Craft Kit for Kids DIY Wooden Christmas Birdhouse Craft Kits Holiday Village Houses Make a Gingerbread Wooden House for Xmas Party Game Supplies
DoubleFill$38.2740 rev
Trending
90-day click momentumDoubleFill 36 Pcs Wood Gingerbread House Craft Kit for Kids DIY Wooden Christmas Birdhouse Craft Kits Holiday Village Houses Make a Gingerbread Wooden House for Xmas Party Game Supplies
DoubleFill$38.274.2★
80UncleKimby 50Pcs Christmas Crafts Gingerbread House Kit
80UncleKimby$19.274.6★
VABAMNA Christmas Party Favor for Kids - 30 Sheets Make a Gingerbread House DIY Craft Stickers Scenes for Xmas Holiday Activity Party Game Supplies 15 Sets
VABAMNA$7.784.6★
80PCS Wooden Christmas Ornaments to Paint 8 Styles DIY Blank Unfinished Wood Gingerbread Man Cutouts Ornament for Crafts Winter Hanging Decorations
Sophena$13.984.6★
80UncleKimby 25Sets Christmas Crafts Gingerbread House Coloring Kit
80UncleKimby$15.634.5★
What buyers say about gingerbread craft
What buyers praise and complain about, mined from review topics.What buyers love
“Easy and Fun Craft for Kids”
“the teachers enjoyed a bit of time while they were distracted with creativity”
“The variety was great”
“Great for little kids”
“Brought as a gift”
“Great price for the product”
“Easy to use”
Top return reasons
Common questions
- Is gingerbread craft profitable to sell on Amazon United States?
- The niche generates $26K/yr across 10 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +69.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the gingerbread craft niche?
- 9 brands and 10 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 70% of demand.
- When does demand for gingerbread craft peak?
- Demand peaks in Nov–Dec; the busiest month runs 149.1× the quietest.
- What does it cost to enter the gingerbread craft niche?
- Listings span $7.78–$38.27; the average listing price is $15.60 (sweet spot $15–$100). The average incumbent carries 140 reviews — the moat a new listing must climb.