Giant Rubber Duck

Shoppers searched for this 378K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $160K a year.

Searches, last 12 months

378K

Growth, 90 days vs prior 90

+10.8%

Conversion, latest week

2.1%

Market size, estimated

$160Ka year

Peak month

December1.6× the quietest month

Top search term

giant rubber duck92K searches a year

Listings sell for $20.44 on average, from $6.95 to $53.56. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $20.44 that is $2K to $5K a year per listing.

Average price

$20.44inside the $15 to $100 sweet spot

Price range

$6.95–$53.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

1.7%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #492 within Bath Toys. It carries 737 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

97%

Out of stock, average day

21.1%

Average rank

#492in Bath Toys

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

737per listing

Listings tracked

35

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

28 months