Giant Easter Egg

Shoppers searched for this 399K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -94.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $160K a year.

Searches, last 12 months

399K

Growth, 90 days vs prior 90

-94.1%

Conversion, latest week

2.6%

Market size, estimated

$160Ka year

Peak month

April31.1× the quietest month

Top search term

giant easter egg76K searches a year

Listings sell for $15.68 on average, from $5.73 to $23.58. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $15.68 that is $2K to $4K a year per listing.

Average price

$15.68inside the $15 to $100 sweet spot

Price range

$5.73–$23.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

2.7%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #2,043 within Kitchen Toys. It carries 183 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

90%

Out of stock, average day

5.0%

Average rank

#2,043in Kitchen Toys

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

183per listing

Listings tracked

20

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months