Giant Coloring Book
FailThe top 5 brands take 95% of clicks, so Giant Coloring Book is a Fail.
- Flapen Score
- 38 / 100Ranks 2,364 of 3,143 Toys & Games niches · −8 vs the category median of 4638
- Market size
- $131K/yr392K searches / yr
- 90-day growth
- -2.3%search demand this quarter
- Competition
- 65%top-5 click share · 8 brands · 90 sellers
Flapen Score
Giant Coloring Book against its category
The dotted line is the Toys & Games average. Past it, Giant Coloring Book is stronger. Inside it, weaker.
Market
The Giant Coloring Book market on Amazon at a glance
Shoppers on Amazon United States searched for Giant Coloring Book 392K times last year and spent an estimated $131K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 392K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.
- Searches, last 12 months
- 392K
- Growth, 90 days vs prior 90
- -2.3%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $131Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- jumbo coloring book102K searches a year
02 · Price
A sale here is worth $8.07.
Listings sell for $8.07 on average, from $2.92 to $28.16. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $8.07 that is $4K to $6K a year per listing.
- Average price
- $8.07under the $15 to $100 sweet spot
- Price range
- $2.92–$28.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $4K–$6K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #322 within Craft Kits. It carries 1,417 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 100%
- Out of stock, average day
- 3.3%
- Average rank
- #322in Craft Kits
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 1,417per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Giant Coloring Book products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
90
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
65%
Top 20: 96%
Open market
3%
- Brand 143%
- Brand 229%
- Brand 312%
- Brand 49%
- Brand 53%
- Brand 62%
- Open — no brand owns it (2 brands, 3%)
Demand
Giant Coloring Book search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Giant Coloring Book search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jumbo coloring book102K/yr
- giant coloring book92K/yr
- large coloring book50K/yr
- jumbo coloring books23K/yr
- melissa and doug coloring book16K/yr
- melissa and doug coloring pad22K/yr
- giant coloring books12K/yr
- jumbo coloring pad11K/yr
- large coloring books11K/yr
- melissa and doug jumbo coloring pad9K/yr
Reviews and returns
What reviews say buyers love and hate about Giant Coloring Book
We read the reviews and the return reasons for every product selling here.
“Bigger than I realized”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Top Loader Storage
$1.3M/yr+5.4%
Camping Crafts
$32K/yr+333.8%
Trading Card Storage Box
$2.5M/yr-4.0%
Kpop Dolls
$3.4M/yr-14.9%
Fathers Day Crafts for Kids
$72K/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Giant Coloring Book questions
Answered from the same tracked data.