giant coloring book
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good1,416.61avg incumbent reviews — the moat a new listing must climb
Price range
Good$2.92–$28.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$131K$131K/yr · 392K searches
Growth
Bad-2.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.07avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, giant coloring book is a $131K/yr Amazon United States market (392K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
giant coloring book market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $121K–$161K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #322
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 17%
- Out of stock
- 3.3%
- Avg brand age
- 39 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
90
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
65%
Top 20: 96%
Open market
3%
- Crayola43%
- Melissa & Doug29%
- Bendon12%
- Disney9%
- Gatherfun3%
- Marvel2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Top giant coloring book search terms
- jumbo coloring book102K/yr
- giant coloring book92K/yr
- large coloring book50K/yr
- jumbo coloring books23K/yr
- melissa and doug coloring book16K/yr
- melissa and doug coloring pad22K/yr
- giant coloring books12K/yr
- jumbo coloring pad11K/yr
- large coloring books11K/yr
- melissa and doug jumbo coloring pad9K/yr
Top giant coloring book products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Melissa & Doug Sticker Collection and Coloring Pads Set: Princesses Fairies Animals and More Kids Arts and Crafts Sticker Books Coloring Books for Kids Ages 3+ - FSC Certified
Melissa & Doug$11.454.8★1,290 rev
Crayola Coloring Book Big Book of Disney Animation 288 Coloring Pages Gift for Kids Age 3 4 5 6
Crayola$5.164.8★2,699 rev
Crayola Epic Book of Awesome Coloring Book (288pgs) Animal Coloring Pages Glitter Stickers Travel Activity Gift for Kids Ages 3+
Crayola$5.674.7★11,049 rev
Crayola Giant Pokemon Coloring Book (288 Pages) 2 Sticker Sheets Coloring Book for Kids & Adults Travel Activity Pokemon Gift for Kids 3+
Crayola$5.724.8★874 rev
Hello Kitty Jumbo Coloring and Activity Book 2 Pack
Bendon$6.134.5★656 rev
Newest
by launch date
Bluey Jumbo Coloring and Activity Book Set - Cartoon Coloring Pages Activity Sheets Game Puzzles More | Bluey Coloring Book for Boys Girls Kids
Bluey$6.2343 rev
Disney 24 Bulk Coloring Books for Kids Ages 4-8 Bundle
Disney$28.16207 rev
Bendon Coloring Book
Bendon$5.14746 rev
Bendon Monster Jam Activity Book | Monster Trucks | Officially Licensed (Jumbo)
Bendon$5.07178 rev
Crayola Giant Pokemon Coloring Book (288 Pages) 2 Sticker Sheets Coloring Book for Kids & Adults Travel Activity Pokemon Gift for Kids 3+
Crayola$5.72874 rev
Trending
90-day click momentum
Crayola Disney Jr. Coloring Book (288 Pages) Includes Disney Stickers Giant Coloring Book for Kids & Adults Travel Activity Ages 3 +
Crayola$5.714.8★
Bluey Jumbo Coloring and Activity Book Set - Cartoon Coloring Pages Activity Sheets Game Puzzles More | Bluey Coloring Book for Boys Girls Kids
Bluey$6.234.0★
Bendon 41733 Sesame Street 64-Page Jumbo Coloring and Activity Book
Bendon$2.924.6★
Gatherfun Giant Coloring Poster for Classroom - 31.5x72 Versatile Summer Activity Poster/Table Cover for School Parties Birthday & Special Events Decoration
Gatherfun$9.374.7★
Marvel - Spider-Man - Gigantic Coloring & Activity Book - 200 Pages
Marvel$7.374.6★
What buyers say about giant coloring book
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for kids”
“Easy to color”
“Great gift”
“Affordable price”
“Books are great quality”
“Nice size”
“Exactly as described”
“Educational & fun”
“Its very easy to use”
“The stickers are easy enough for him to peal off”
What buyers complain about
“Bigger than I realized”
“It is thin and greyish white”
“I do feel gigantic is misleading”
“All black they printed out so much black theres barely anything to color”
“Cheap dollar store coloring books”
“Cheap”
“Flimsy paper”
“One, for some of the books, the pictures were very light. as if the ink from the printer was running out”
“its supposed to be a birthday present”
“Not very good for a 4 year old”
Top return reasons
Common questions
- Is giant coloring book profitable to sell on Amazon United States?
- The niche generates $131K/yr across 23 tracked products. 90-day search growth is -2.3%. Flapen's verdict: Skip it (38/100).
- How competitive is the giant coloring book niche?
- 8 brands and 90 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in giant coloring book?
- Top complaints mined from reviews: Size-Overall, Thickness, Advertised Vs Actual Product. The return rate is 0.8%.
- When does demand for giant coloring book peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the giant coloring book niche?
- Listings span $2.92–$28.16; the average listing price is $8.07 (sweet spot $15–$100). The average incumbent carries 1,417 reviews — the moat a new listing must climb.