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ghostbusters action figure

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 11Growth 23Conversion 19Competition 69Returns 82Price range 85Avg price 84Brand share 0Review moat 69Quality gap 17

Price range

Great$6.38–$103.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$18.75

avg listing price — sweet spot $15–$100

Returns

Great1.7%

return rate — above 5% kills the launch gate

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Review moat

Good733.87

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$45K

$45K/yr · 155K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, ghostbusters action figure is a $45K/yr Amazon United States market (155K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 39/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

ghostbusters action figure market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
$47K–$56K
units × avg price
Conversion rate
1.6%
Avg BSR
#15,398
Page quality
0%
Prime
87%
Sponsored
35%
Out of stock
1.8%
Avg brand age
49 months
Avg seller age
153 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

213

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

44%

Top 20: 86%

Open market

0%

  • Ghostbusters58%
  • Funko31%
  • Ripple Junction5%
  • Hasbro4%
  • Heroes of Goo Jit Zu2%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.3% search growth over the last 90 days.
25K15KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 4.4×

Top ghostbusters action figure search terms

  • ghostbusters action figures50K/yr
  • ghostbusters frozen empire24K/yr
  • ghostbusters funko pop24K/yr
  • ghostbusters figures13K/yr
  • funko pop ghostbusters11K/yr
  • ghostbusters funko5K/yr
  • frozen empire5K/yr
  • ghostbusters action figure5K/yr
  • kenner ghostbusters2K/yr
  • funko ghostbusters4K/yr
All search terms

Top ghostbusters action figure products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$5K20%$9K30%$14K40%$18K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about ghostbusters action figure

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles21%

“Cool set for collection”

Gifting Purpose15%

“Gift”

Quality-Overall13%

“Good Quality Product”

Value For Money8%

“this one is definitely worth it”

Size-Overall7%

“Grandson loves, they fit inside his ghostbuster car and very realistic”

Durability6%

“durable”

Display-Overall5%

“The clear blue emergency light bars on top have great clarity”

Fun/Entertainment Experience5%

“Great toys”

Fluffiness5%

“A cute squishy”

Weight Light4%

“The figure is lightweight”

What buyers complain about

Size-Overall25%

“barely fits 2 of the oring guys its suppose to go with”

Assembly/Installation13%

“Did not know it needed assembly”

Material Quality13%

“they are really made of plastic”

Quality-Overall13%

“wish it was better quality made at this price point”

Mechanism Issues6%

“not that stable”

Strength6%

“Its wobbly and loose”

Balance/Stability6%

“not that stable”

Adhesion/Stickiness3%

“Door sticks slightly when opening or closing”

Top return reasons

Size-Overall30%
Defective Material/Parts16%
Value For Money14%
Advertised Vs Actual Product6%
Quality-Overall4%
Material Quality4%
Gifting Purpose3%
Assembly/Installation3%
Leak-Proof3%
Display-Overall3%

Common questions

Is ghostbusters action figure profitable to sell on Amazon United States?
The niche generates $45K/yr across 31 tracked products. 90-day search growth is -3.3%. Flapen's verdict: Skip it (39/100).
How competitive is the ghostbusters action figure niche?
5 brands and 213 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in ghostbusters action figure?
Top complaints mined from reviews: Size-Overall, Assembly/Installation, Material Quality. The return rate is 1.7%.
When does demand for ghostbusters action figure peak?
Demand peaks in Aug–Sep–Dec; the busiest month runs 4.4× the quietest.
What does it cost to enter the ghostbusters action figure niche?
Listings span $6.38–$103.32; the average listing price is $18.75 (sweet spot $15–$100). The average incumbent carries 734 reviews — the moat a new listing must climb.