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Ghostbusters Action Figure

Fail

The top 5 brands take 100% of clicks, so Ghostbusters Action Figure is a Fail.

Flapen Score
39
39 / 100
Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46
Market size
$45K/yr155K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
44%top-5 click share · 5 brands · 213 sellers

Flapen Score

Ghostbusters Action Figure against its category

The dotted line is the Toys & Games average. Past it, Ghostbusters Action Figure is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ghostbusters Action Figure market on Amazon at a glance

Shoppers on Amazon United States searched for Ghostbusters Action Figure 155K times last year and spent an estimated $45K. All 5 brands take every click. Demand peaks in Aug–Sep–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
1.6%
Market size, estimated
$45Ka year
Peak month
August4.4× the quietest month
Top search term
ghostbusters action figures50K searches a year

02 · Price

A sale here is worth $18.75.

Listings sell for $18.75 on average, from $6.38 to $103.32. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $18.75 that is $0 to $2K a year per listing.

Average price
$18.75inside the $15 to $100 sweet spot
Price range
$6.38–$103.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

35% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #15,398 within Statues, Bobbleheads & Busts. It carries 734 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
87%
Out of stock, average day
1.8%
Average rank
#15,398in Statues, Bobbleheads & Busts
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
734per listing
Listings tracked
31

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Ghostbusters Action Figure products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

213

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

44%

Top 20: 86%

Open market

0%

  • Brand 158%
  • Brand 231%
  • Brand 35%
  • Brand 44%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Ghostbusters Action Figure search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Ghostbusters Action Figure search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ghostbusters action figures50K/yr
  • ghostbusters frozen empire24K/yr
  • ghostbusters funko pop24K/yr
  • ghostbusters figures13K/yr
  • funko pop ghostbusters11K/yr
  • ghostbusters funko5K/yr
  • frozen empire5K/yr
  • ghostbusters action figure5K/yr
  • kenner ghostbusters2K/yr
  • funko ghostbusters4K/yr

Reviews and returns

What reviews say buyers love and hate about Ghostbusters Action Figure

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Collectibles”
25%of negative reviews mention “Size-Overall”
1.7%of orders come back
“barely fits 2 of the oring guys its suppose to go with”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ghostbusters Action Figure questions

Answered from the same tracked data.