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Ghostbusters Action Figure

brand-locked demand (top 5 brands take 100% of clicks) — Ghostbusters Action Figure doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46

Market size 11Growth 23Conversion 19Competition 69Returns 82Price range 85Avg price 84Brand share 0Review moat 69Quality gap 17
This niche Category average · 3,143 niches

Is Ghostbusters Action Figure profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Ghostbusters Action Figure is a $45K/yr Amazon United States market (155K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 39/100.

Ghostbusters Action Figure: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.3% over the last 90 days and 1.6% of searches end in a purchase.

$45K

revenue / yr

Units sold / yr3K
Search volume / yr-3.3%155K
Conversion rate1.6%
Avg price$18.75

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 213
Top-5 product click share44%
Open market0%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 31 products

Sponsored placement35%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews734

Top Ghostbusters Action Figure products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

$0$5K$9K$14K$18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

213

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

44%

Top 20: 86%

Open market

0%

  • Ghostbusters58%
  • Funko31%
  • Ripple Junction5%
  • Hasbro4%
  • Heroes of Goo Jit Zu2%
  • Open — no brand owns it (0%)

Ghostbusters Action Figure demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume155KCVR1.6%Products31Brands5Top 5 Brands100%OOS Rate1.8%Rating4.7★Reviews734Avg BSR#15,398
25K15KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 4.4×

Top Ghostbusters Action Figure search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ghostbusters action figures50K/yr
  • ghostbusters frozen empire24K/yr
  • ghostbusters funko pop24K/yr
  • ghostbusters figures13K/yr
  • funko pop ghostbusters11K/yr
  • ghostbusters funko5K/yr
  • frozen empire5K/yr
  • ghostbusters action figure5K/yr
  • kenner ghostbusters2K/yr
  • funko ghostbusters4K/yr

What reviews say buyers love and hate about Ghostbusters Action Figure

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Collectibles21%

Cool set for collection

Gifting Purpose15%

Gift

Quality-Overall13%

Good Quality Product

Value For Money8%

this one is definitely worth it

Size-Overall7%

Grandson loves, they fit inside his ghostbuster car and very realistic

What buyers complain about

84% of reviews
Size-Overall25%

barely fits 2 of the oring guys its suppose to go with

Assembly/Installation13%

Did not know it needed assembly

Material Quality13%

they are really made of plastic

Quality-Overall13%

wish it was better quality made at this price point

Mechanism Issues6%

not that stable

Ghostbusters Action Figure return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

42%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
30%
2Defective Material/Parts
16%
3Value For Money
14%
4Advertised Vs Actual Product
6%
5Quality-Overall
4%

Common Ghostbusters Action Figure questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ghostbusters Action Figure 39/100 on Amazon United States — Skip it. The niche generates $45K/yr across 31 tracked products. Search demand moved -3.3% over the last 90 days.
Search demand for Ghostbusters Action Figure on Amazon United States peaks in Aug–Sep–Dec, where the busiest month runs 4.4× the quietest.