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Ghost of Tsushima

Fail

Buyers convert on only 0.4% of searches, so Ghost of Tsushima is a Fail.

Flapen Score
49
49 / 100
Top 33% of 3,143 Toys & Games niches · +3 vs the category median of 46
Market size
$25K/yr171K searches / yr
90-day growth
+14.5%search demand this quarter
Competition
38%top-5 click share · 27 brands · 411 sellers

Flapen Score

Ghost of Tsushima against its category

The dotted line is the Toys & Games average. Past it, Ghost of Tsushima is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ghost of Tsushima market on Amazon at a glance

Shoppers on Amazon United States searched for Ghost of Tsushima 171K times last year and spent an estimated $25K. The top 5 brands take 57% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
+14.5%
Conversion, latest week
0.4%
Market size, estimated
$25Ka year
Peak month
December4.4× the quietest month
Top search term
gaming figurines27K searches a year

02 · Price

A sale here is worth $33.89.

Listings sell for $33.89 on average, from $9.68 to $87.66. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $33.89 that is $0 to $3K a year per listing.

Average price
$33.89inside the $15 to $100 sweet spot
Price range
$9.68–$87.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

48% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #793 within Statues, Bobbleheads & Busts. It carries 1,866 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
89%
Out of stock, average day
8.2%
Average rank
#793in Statues, Bobbleheads & Busts
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,866per listing
Listings tracked
56

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Ghost of Tsushima products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

27 falling

Sellers

411

Top-5 brand share

57%

Top 20: 95%

Top-5 click share

38%

Top 20: 73%

Open market

37%

  • Brand 125%
  • Brand 212%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Ghost of Tsushima search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Ghost of Tsushima search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gaming figurines27K/yr
  • video game figures24K/yr
  • video game collectibles26K/yr
  • video game statues18K/yr
  • gaming collectibles15K/yr
  • gaming figures10K/yr
  • gaming statues10K/yr
  • sonic controller holder11K/yr
  • video game figurines9K/yr
  • game figures7K/yr

Reviews and returns

What reviews say buyers love and hate about Ghost of Tsushima

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Quality-Overall”
2.0%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ghost of Tsushima questions

Answered from the same tracked data.