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Ghost of Tsushima

weak search conversion (0.4%) — Ghost of Tsushima doesn't clear our bar today.

Flapen Score

49
Skip it

Top 33% of 3,143 Toys & Games niches · +3 vs the category median of 46

Market size 6Growth 43Conversion 5Competition 77Returns 74Price range 90Avg price 95Brand share 78Review moat 46Quality gap 25
This niche Category average · 3,143 niches

Is Ghost of Tsushima profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Ghost of Tsushima is a $25K/yr Amazon United States market (171K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Ghost of Tsushima: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +14.5% over the last 90 days and 0.4% of searches end in a purchase.

$25K

revenue / yr

Units sold / yr1K
Search volume / yr+14.5%171K
Conversion rate0.4%
Avg price$33.89

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers27 · 411
Top-5 product click share38%
Open market43%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 56 products

Sponsored placement48%
New entrants (1y)6· 3 succeeded
Avg rating4.6★
Avg reviews1,866

Top Ghost of Tsushima products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

$0$749$1K$2K$3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

411

Top-5 brand share

57%

Top 20: 95%

Top-5 click share

38%

Top 20: 73%

Open market

37%

  • Exquisite Gaming25%
  • PlayStation12%
  • Funko7%
  • Dark Horse6%
  • Cableguys6%
  • Call of Duty6%

Ghost of Tsushima demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume171KCVR0.4%Products56Brands27Top 5 Brands57%OOS Rate8.2%Rating4.6★Reviews1,866Avg BSR#793
25K15KSpike '24Holiday '24Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Top Ghost of Tsushima search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • gaming figurines27K/yr
  • video game figures24K/yr
  • video game collectibles26K/yr
  • video game statues18K/yr
  • gaming collectibles15K/yr
  • gaming figures10K/yr
  • gaming statues10K/yr
  • sonic controller holder11K/yr
  • video game figurines9K/yr
  • game figures7K/yr

What reviews say buyers love and hate about Ghost of Tsushima

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Quality-Overall14%

Good quality

Gifting Purpose12%

Birthday gift

Collectibles9%

Cool and Unique Collectible

Value For Money9%

Good value for the money

Design-Overall8%

they offer a wide variety of designs

What buyers complain about

55% of reviews
Quality-Overall13%

Bad quality

Size-Overall11%

kinda small

Durability6%

Came apart easily

Value For Money5%

it seems overpriced for what you get

Advertised Vs Actual Product4%

It's rather boring compared to the picture really

Ghost of Tsushima return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

34%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
15%
2Size-Overall
15%
3Defective Material/Parts
14%
4Advertised Vs Actual Product
12%
5Functionality-Overall
6%

Common Ghost of Tsushima questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ghost of Tsushima 49/100 on Amazon United States — Skip it. The niche generates $25K/yr across 56 tracked products. 3 of 6 products launched in the last 360 days are still selling. Search demand moved +14.5% over the last 90 days.
Search demand for Ghost of Tsushima on Amazon United States peaks in Nov–Dec, where the busiest month runs 4.4× the quietest.