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Gears

Fail

Demand is soft, at -9.5% this quarter, so Gears is a Fail.

Flapen Score
48
48 / 100
Top 37% of 3,143 Toys & Games niches · +2 vs the category median of 46
Market size
$132K/yr224K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
47%top-5 click share · 20 brands · 72 sellers

Flapen Score

Gears against its category

The dotted line is the Toys & Games average. Past it, Gears is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gears market on Amazon at a glance

Shoppers on Amazon United States searched for Gears 224K times last year and spent an estimated $132K. The top 5 brands take 71% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $132K a year.

Searches, last 12 months
224K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
2.6%
Market size, estimated
$132Ka year
Peak month
December3.3× the quietest month
Top search term
metal gears16K searches a year

02 · Price

A sale here is worth $22.56.

Listings sell for $22.56 on average, from $5.01 to $45.92. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $22.56 that is $6K to $11K a year per listing.

Average price
$22.56inside the $15 to $100 sweet spot
Price range
$5.01–$45.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$6K–$11K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #414 within Gear Sets. It carries 1,048 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#414in Gear Sets
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,048per listing
Listings tracked
31

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Gears products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

72

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

47%

Top 20: 84%

Open market

26%

  • Brand 155%
  • Brand 25%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 63%

Demand

Gears search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Gears search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • metal gears16K/yr
  • gear toy21K/yr
  • toy interlocking gear sets15K/yr
  • gear toys18K/yr
  • gears toys for kids15K/yr
  • mechanical gears17K/yr
  • gears for crafts9K/yr
  • steampunk gears11K/yr
  • gears gears gears building set23K/yr
  • learning resources gears14K/yr

Reviews and returns

What reviews say buyers love and hate about Gears

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Fun/Entertainment Experience”
17%of negative reviews mention “Magnetic Strength/Adsorption”
2.2%of orders come back
“Magnet pieces come off back easily”
A buyer, on “Magnetic Strength/Adsorption”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Gears questions

Answered from the same tracked data.