Garden Toys
MaybeThe top 5 brands take only 34% of clicks. But demand is soft, at -36.2% this quarter, so Garden Toys is a Maybe.
- Flapen Score
- 50 / 100Top 30% of 3,143 Toys & Games niches · +4 vs the category median of 4650
- Market size
- $54K/yr139K searches / yr
- 90-day growth
- -36.2%search demand this quarter
- Competition
- 27%top-5 click share · 56 brands · 150 sellers
Flapen Score
Garden Toys against its category
The dotted line is the Toys & Games average. Past it, Garden Toys is stronger. Inside it, weaker.
Market
The Garden Toys market on Amazon at a glance
Shoppers on Amazon United States searched for Garden Toys 139K times last year and spent an estimated $54K. The top 5 brands take 34% of clicks. Demand peaks in Mar–Apr. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -36.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.
- Searches, last 12 months
- 139K
- Growth, 90 days vs prior 90
- -36.2%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $54Ka year
- Peak month
- April3.3× the quietest month
- Top search term
- garden toys23K searches a year
02 · Price
A sale here is worth $23.61.
Listings sell for $23.61 on average, from $6.38 to $75.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $23.61 that is $0 to $2K a year per listing.
- Average price
- $23.61inside the $15 to $100 sweet spot
- Price range
- $6.38–$75.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #149 within Early Development & Activity Toys. It carries 1,543 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 3.5%
- Average rank
- #149in Early Development & Activity Toys
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 1,543per listing
- Listings tracked
- 70
04 · Newcomers
11 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Garden Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
56 rising
Sellers
150
Top-5 brand share
34%
Top 20: 72%
Top-5 click share
27%
Top 20: 61%
Open market
62%
- Brand 19%
- Brand 29%
- Brand 37%
- Brand 45%
- Brand 55%
- Brand 64%
Demand
Garden Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 3.3×
Search terms
Top Garden Toys search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- garden toys23K/yr
- toddler garden18K/yr
- garden toys for toddlers 1-317K/yr
- garden toy11K/yr
- baby gardening set9K/yr
- gardening toys10K/yr
- baby gardening toys6K/yr
- gardening toys for toddlers 1-36K/yr
- toddler garden toys8K/yr
- plant toys7K/yr
Reviews and returns
What reviews say buyers love and hate about Garden Toys
We read the reviews and the return reasons for every product selling here.
“very small for toddlers”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Garden Toys questions
Answered from the same tracked data.








