Games
Games clears our launch bar: a $14.2M/yr market growing +9.0% this quarter with returns at 1.7%.
Flapen Score
Top 4% of 3,143 Toys & Games niches · +17 vs the category median of 46
Is Games profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Games is a $14.2M/yr Amazon United States market (55.7M searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 63/100.
Games: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +9.0% over the last 90 days and 1.2% of searches end in a purchase.
$14.2M
revenue / yr
Who owns the niche?
The top 5 brands hold 41% of demand, so 59% of the market is open.
59%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 146 products
Top Games products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Sorry! Board Game for Kids Ages 6 and Up; Classic Hasbro Board Game; Each Player Gets 4 Pawns; Family Game
- Price
- $7.24
- Rating
- 4.8/5
- Reviews
- 34,299
- Age
- 8y ago
Mattel Games UNO Card Game for Kid Adult & Family Nights & Parties Travel & Vacations Color Blind Accessible & Customizable Deck (Amazon Exclusive)
- Price
- $11.43
- Rating
- 4.8/5
- Reviews
- 60,612
- Age
- 7y ago
Official Hasbro Games Jenga Game | Digital Die for 6 More Ways to Play | Original Wood Block Game | Stacking Tower | Ages 6+ | 1+ Players | Party Games
- Price
- $10.98
- Rating
- 4.8/5
- Reviews
- 2,999
- Age
- 1y ago
Taco Cat Goat Cheese Pizza Wildly Entertaining Card Game for Family and Group Game Night | Easy to Learn and Play with 10-15 Minute Rounds | Fun for Kids Teens Adults and Families | 2-8 Players
- Price
- $9.31
- Rating
- 4.8/5
- Reviews
- 53,600
- Age
- 8y ago
Hasbro Gaming Candy Land Kingdom of Sweet Adventures Board Game for Kids Gifts for Boys and Girls Ages 3 & Up (Amazon Exclusive)
- Price
- $11.45
- Rating
- 4.8/5
- Reviews
- 37,557
- Age
- 24y ago
Trending
90-day click momentum
GoSports Regulation Size Wooden Cornhole Set with Light Brown Finish - Includes Carrying Case
- Price
- $126.90
- Rating
- 4.6/5
- Reviews
- 3,787
- Age
- 7y ago
Hasbro Grab and Go! Bundle (4 Pack)
- Price
- $20.82
- Rating
- 4.4/5
- Reviews
- 277
- Age
- 7mo ago
Official Hasbro Games Jenga Game | Digital Die for 6 More Ways to Play | Original Wood Block Game | Stacking Tower | Ages 6+ | 1+ Players | Party Games
- Price
- $10.98
- Rating
- 4.8/5
- Reviews
- 2,999
- Age
- 1y ago
Mattel Games UNO Card Game for Kid Adult & Family Nights & Parties Travel & Vacations Color Blind Accessible & Customizable Deck (Amazon Exclusive)
- Price
- $11.43
- Rating
- 4.8/5
- Reviews
- 60,612
- Age
- 7y ago
Nex Playground - The Active Play System for Kids & Families Where Indoor Physical Activity Meets Interactive Family Fun and is Great for Gaming Nights Parties and Playdates
- Price
- $221.51
- Rating
- 4.7/5
- Reviews
- 4,992
- Age
- 2y ago
Newest
by launch dateHasbro Grab and Go! Bundle (4 Pack)
- Price
- $20.82
- Rating
- 4.4/5
- Reviews
- 277
- Age
- 7mo ago
CATAN Board Game (6th Edition) Trade Build & Settle in the Classic Strategy Game for Family Kids & Adults Ages 10+ 3-4 Players 60-90 Min Playtime
- Price
- $36.25
- Rating
- 4.8/5
- Reviews
- 39,747
- Age
- 1y ago
Official Hasbro Games Jenga Game | Digital Die for 6 More Ways to Play | Original Wood Block Game | Stacking Tower | Ages 6+ | 1+ Players | Party Games
- Price
- $10.98
- Rating
- 4.8/5
- Reviews
- 2,999
- Age
- 1y ago
USAOPOLY Flip 7 The Ultimate Blend of Press Your Luck & Strategy Fast-Paced Addictive Card Game Quick to Learn & Easy to Teach Perfect for Game Nights 3+ Players Ages 8 & Up 20 Minutes Play Time
- Price
- $7.94
- Rating
- 4.9/5
- Reviews
- 4,694
- Age
- 1y ago
Nex Playground - The Active Play System for Kids & Families Where Indoor Physical Activity Meets Interactive Family Fun and is Great for Gaming Nights Parties and Playdates
- Price
- $221.51
- Rating
- 4.7/5
- Reviews
- 4,992
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.
Brands
79 falling
Sellers
537
Top-5 brand share
41%
Top 20: 70%
Top-5 click share
15%
Top 20: 42%
Open market
56%
- Hasbro Gaming23%
- USAOPOLY7%
- Mattel Games5%
- Big Potato4%
- WHAT DO YOU MEME?3%
- Taco Cat Goat Cheese Pizza3%
Games demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
Top Games search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- games16.1M/yr
- board games11.3M/yr
- kids games5.3M/yr
- card games3.1M/yr
- game2.4M/yr
- board game1.7M/yr
- travel games1.1M/yr
- fun1.0M/yr
- board games for adults2.1M/yr
- family games2.4M/yr
What reviews say buyers love and hate about Games
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“entertained for hours”
“Easy to carry”
“The quality is solid”
“Great deal”
“Fun gift”
What buyers complain about
56% of reviews“Cheap quality”
“Less fun”
“Pretty big”
“Broke easily”
“a bit pricey”
Games return rate & reasons
Why buyers send it back, as a share of all return requests.
1.7%
Return rate
35%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Games questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
