Games
MaybeShoppers spend an estimated $14.2M a year here. But buyers convert on only 1.2% of searches, so Games is a Maybe.
- Flapen Score
- 63 / 100Top 4% of 3,143 Toys & Games niches · +17 vs the category median of 4663
- Market size
- $14.2M/yr55.7M searches / yr
- 90-day growth
- +9.0%search demand this quarter
- Competition
- 15%top-5 click share · 79 brands · 537 sellers
Flapen Score
Games against its category
The dotted line is the Toys & Games average. Past it, Games is stronger. Inside it, weaker.
Market
The Games market on Amazon at a glance
Shoppers on Amazon United States searched for Games 55.7M times last year and spent an estimated $14.2M. The top 5 brands take 41% of clicks. Demand peaks in Nov–Dec. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 55.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14.2M a year.
- Searches, last 12 months
- 55.7M
- Growth, 90 days vs prior 90
- +9.0%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $14.2Ma year
- Peak month
- December4.6× the quietest month
- Top search term
- games16.1M searches a year
02 · Price
A sale here is worth $20.77.
Listings sell for $20.77 on average, from $4.94 to $221.51. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 4,000 to 5,000 of them. At $20.77 that is $83K to $104K a year per listing.
- Average price
- $20.77inside the $15 to $100 sweet spot
- Price range
- $4.94–$221.51
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $83K–$104K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #77 within Dedicated Deck Card Games. It carries 11,534 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #77in Dedicated Deck Card Games
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 11,534per listing
- Listings tracked
- 146
04 · Newcomers
11 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Games products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 15% of clicks. An open shelf where new products get seen.
Brands
79 falling
Sellers
537
Top-5 brand share
41%
Top 20: 70%
Top-5 click share
15%
Top 20: 42%
Open market
56%
- Brand 123%
- Brand 27%
- Brand 35%
- Brand 44%
- Brand 53%
- Brand 63%
Demand
Games search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
Search terms
Top Games search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- games16.1M/yr
- board games11.3M/yr
- kids games5.3M/yr
- card games3.1M/yr
- game2.4M/yr
- board game1.7M/yr
- travel games1.1M/yr
- fun1.0M/yr
- board games for adults2.1M/yr
- family games2.4M/yr
Reviews and returns
What reviews say buyers love and hate about Games
We read the reviews and the return reasons for every product selling here.
“Cheap quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Games questions
Answered from the same tracked data.