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Game Set

Fail

The top 5 products take 100% of clicks, so Game Set is a Fail.

Flapen Score
42
42 / 100
Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 46
Market size
$390K/yr170K searches / yr
90-day growth
+9.3%search demand this quarter
Competition
100%top-5 click share · 1 brands · 12 sellers

Flapen Score

Game Set against its category

The dotted line is the Toys & Games average. Past it, Game Set is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Game Set market on Amazon at a glance

Shoppers on Amazon United States searched for Game Set 170K times last year and spent an estimated $390K. One brand takes every click. Demand peaks in Jul–Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 13.9% of those searches ended in a purchase.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $390K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
+9.3%
Conversion, latest week
13.9%
Market size, estimated
$390Ka year
Peak month
August43.7× the quietest month
Top search term
set game42K searches a year

02 · Price

A sale here is worth $16.52.

Listings sell for $16.52 on average, from $11.60 to $21.47. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 5,000 to 6,000 of them. At $16.52 that is $83K to $99K a year per listing.

Average price
$16.52inside the $15 to $100 sweet spot
Price range
$11.60–$21.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
5,000–6,000
Revenue per listing a year
$83K–$99K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Collectible Card Games. It carries 3,934 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#52in Collectible Card Games
Average rating
4.80 starsAmazon United States average 4.42 stars
Average reviews
3,934per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Game Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Game Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 43.7×

Search terms

Top Game Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • set game42K/yr
  • set card game37K/yr
  • spanish board games25K/yr
  • game set16K/yr
  • board games in spanish15K/yr
  • set game cards9K/yr
  • set card game original3K/yr
  • sets game3K/yr
  • set board game2K/yr
  • sets card game2K/yr

Reviews and returns

What reviews say buyers love and hate about Game Set

We read the reviews and the return reasons for every product selling here.

65%of positive reviews mention “Fun/Entertainment Experience”
100%of negative reviews mention “Quality-Overall”
1.1%of orders come back
“Build quality is average”
A buyer, on “Quality-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Game Set questions

Answered from the same tracked data.