game set
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$16.52avg listing price — sweet spot $15–$100
Price range
Good$11.60–$21.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$390K$390K/yr · 170K searches
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,934.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, game set is a $390K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 42/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
game set market data
- Units sold / yr
- 20K–25K
- avg 5,000–6,000/product
- Revenue / yr
- $330K–$413K
- units × avg price
- Conversion rate
- 13.9%
- Avg BSR
- #52
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 57 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 flat
Sellers
12
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- PlayMonster100%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +9.3% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 43.7×
Top game set search terms
- set game42K/yr
- set card game37K/yr
- spanish board games25K/yr
- game set16K/yr
- board games in spanish15K/yr
- set game cards9K/yr
- set card game original3K/yr
- sets game3K/yr
- set board game2K/yr
- sets card game2K/yr
Top game set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SET Enterprises SET - The Family Card Game of Visual Perception - Race to Find The Matches For Ages 8+ 81 Cards Rules included
PlayMonster$11.604.8★7,030 rev
SET Card Games for Kids Collectors Tin Matching Game Learning Games 6+
PlayMonster$16.484.8★4,305 rev
SET Travel Case Card Games for Kids Matching Game Learning Games 6+
PlayMonster$21.474.8★468 rev
Newest
by launch dateSET Travel Case Card Games for Kids Matching Game Learning Games 6+
PlayMonster$21.47468 rev
SET Card Games for Kids Collectors Tin Matching Game Learning Games 6+
PlayMonster$16.484,305 rev
SET Enterprises SET - The Family Card Game of Visual Perception - Race to Find The Matches For Ages 8+ 81 Cards Rules included
PlayMonster$11.607,030 rev
Trending
90-day click momentumSET Travel Case Card Games for Kids Matching Game Learning Games 6+
PlayMonster$21.474.8★
SET Enterprises SET - The Family Card Game of Visual Perception - Race to Find The Matches For Ages 8+ 81 Cards Rules included
PlayMonster$11.604.8★
SET Card Games for Kids Collectors Tin Matching Game Learning Games 6+
PlayMonster$16.484.8★
What buyers say about game set
What buyers praise and complain about, mined from review topics.What buyers love
“Super fun”
“Great game for all ages--both fun, fast and challenging”
“Permanent part of my game collection”
“Its a simple concept”
“had no trouble playing once they understood the rules”
“so its durable to the max”
“I use it in teaching”
What buyers complain about
“Build quality is average”
Top return reasons
Common questions
- Is game set profitable to sell on Amazon United States?
- The niche generates $390K/yr across 3 tracked products. 90-day search growth is +9.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the game set niche?
- 1 brands and 12 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in game set?
- Top complaints mined from reviews: Quality-Overall. The return rate is 1.1%.
- When does demand for game set peak?
- Demand peaks in Jul–Aug; the busiest month runs 43.7× the quietest.
- What does it cost to enter the game set niche?
- Listings span $11.60–$21.47; the average listing price is $16.52 (sweet spot $15–$100). The average incumbent carries 3,934 reviews — the moat a new listing must climb.