How competitive is the Game Set niche on Amazon United States?

1 brands and 12 sellers compete in Game Set on Amazon United States. The top 5 Game Set products take 100% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Game Set?

Game Set buyers on Amazon United States complain most about Quality-Overall, the themes mined from the niche's reviews. Its return rate is 1.1%.

What does it cost to enter the Game Set niche?

Game Set sells for $16.52 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $11.60–$21.47. The average incumbent carries 3,934 reviews — the moat a new listing must climb.

Game Set

a concentrated shelf (top 5 take 100% of clicks) — Game Set doesn't clear our bar today.

Flapen Score

Skip it

Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 46

This niche Category average · 3,143 niches

Is Game Set profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Game Set is a $390K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 42/100.

Game Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +9.3% over the last 90 days and 13.9% of searches end in a purchase.

$390K

revenue / yr

Units sold / yr25K

Search volume / yr+9.3%170K

Conversion rate13.9%

Avg price$16.52

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers1 · 12

Top-5 product click share100%

Open market0%

Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 3 products

Top Game Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

SET Enterprises SET - The Family Card Game of Visual Perception - Race to Find The Matches For Ages 8+ 81 Cards Rules included

Price: $11.60
Rating: 4.8/5
Reviews: 7,030
Age: 21y ago

SET Card Games for Kids Collectors Tin Matching Game Learning Games 6+

Price: $16.48
Rating: 4.8/5
Reviews: 4,305
Age: 1y ago

SET Travel Case Card Games for Kids Matching Game Learning Games 6+

Price: $21.47
Rating: 4.8/5
Reviews: 468
Age: 1y ago

Newest

by launch date

SET Travel Case Card Games for Kids Matching Game Learning Games 6+

Price: $21.47
Rating: 4.8/5
Reviews: 468
Age: 1y ago

SET Card Games for Kids Collectors Tin Matching Game Learning Games 6+

Price: $16.48
Rating: 4.8/5
Reviews: 4,305
Age: 1y ago

SET Enterprises SET - The Family Card Game of Visual Perception - Race to Find The Matches For Ages 8+ 81 Cards Rules included

Price: $11.60
Rating: 4.8/5
Reviews: 7,030
Age: 21y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

PlayMonster100%

Game Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume170KCVR13.9%Products3Brands1Top 5 Brands100%OOS Rate0.0%Rating4.8★Reviews3,934Avg BSR#52

Peak months: Jul, Aug · busiest ÷ quietest = 43.7×

Top Game Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

set game42K/yr +17.9%15.7% conv.
set card game37K/yr +15.4%16.4% conv.
spanish board games25K/yr -10.2%0.0% conv.
game set16K/yr +8.4%1.5% conv.
board games in spanish15K/yr +7.6%0.0% conv.
set game cards9K/yr +17.5%16.2% conv.
set card game original3K/yr +8.1%23.0% conv.
sets game3K/yr +40.5%13.0% conv.
set board game2K/yr +14.9%14.1% conv.
sets card game2K/yr +14.5%18.3% conv.

What reviews say buyers love and hate about Game Set

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Fun/Entertainment Experience65%

“Super fun”

Trivia Games13%

“Great game for all ages--both fun, fast and challenging”

Collectibles6%

“Permanent part of my game collection”

Ease Of Use4%

“Its a simple concept”

Instructions/User Manual/Troubleshooting4%

“had no trouble playing once they understood the rules”

What buyers complain about

100% of reviews

Quality-Overall100%

“Build quality is average”

Game Set return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

34%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

19%

2Value For Money

18%

3Product Condition

14%

4Advertised Vs Actual Product

12%

5Gifting Purpose

Common Game Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Game Set 42/100 on Amazon United States — Skip it. The niche generates $390K/yr across 3 tracked products. Search demand moved +9.3% over the last 90 days.