Game Pieces
FailPrices span $4.98–$14.25, mostly outside the sweet spot, so Game Pieces is a Fail.
- Flapen Score
- 40 / 100Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 4640
- Market size
- $61K/yr174K searches / yr
- 90-day growth
- -8.8%search demand this quarter
- Competition
- 56%top-5 click share · 15 brands · 19 sellers
Flapen Score
Game Pieces against its category
The dotted line is the Toys & Games average. Past it, Game Pieces is stronger. Inside it, weaker.
Market
The Game Pieces market on Amazon at a glance
Shoppers on Amazon United States searched for Game Pieces 174K times last year and spent an estimated $61K. The top 5 brands take 65% of clicks. Demand peaks in Nov. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.
- Searches, last 12 months
- 174K
- Growth, 90 days vs prior 90
- -8.8%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $61Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- game pieces63K searches a year
02 · Price
A sale here is worth $8.18.
Listings sell for $8.18 on average, from $4.98 to $14.25. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $8.18 that is $2K to $4K a year per listing.
- Average price
- $8.18under the $15 to $100 sweet spot
- Price range
- $4.98–$14.25
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$4K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #437 within Game Accessories. It carries 871 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #437in Game Accessories
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 871per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Game Pieces products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hestya 96 Pcs Board Game Pawns 8 Colors Plastic Pawn Pieces 1 Inch for Board Games Replacement Classroom Token Markers DIY Game Tabletop RPG Arts Crafts
- Price
- $7.19
- Rating
- 4.6/5
- Reviews
- 657
- Age
- 7y ago

Shappy 32 Pieces Multicolor Plastic Pawn Chess Pieces for Board Games Pawns Tabletop Markers 1 Inch
- Price
- $5.95
- Rating
- 4.7/5
- Reviews
- 1,050
- Age
- 7y ago

Super Z Outlet Assorted 1 Inch Multi-Color Pawns Pieces for Board Games Component Tabletop Markers Arts & Crafts - Pack of 24
- Price
- $4.98
- Rating
- 4.6/5
- Reviews
- 1,082
- Age
- 9y ago

40 Pcs Multicolor Plastic Pawn Game Pieces with 4 Dice for Board Games
- Price
- $6.41
- Rating
- 4.4/5
- Reviews
- 262
- Age
- 5y ago

AiFanS Game Pawns 120 Pieces 6 Colors Translucent Game Pieces
- Price
- $10.08
- Rating
- 4.8/5
- Reviews
- 107
- Age
- 2y ago
Trending
estimated 90-day click momentum
Maitys 24 Pcs Plastic Game Piece Card Stands Holder Plastic Board Pieces Markers DIY Playing for Board Game Party Favor(Transparent)
- Price
- $7.83
- Rating
- 4.6/5
- Reviews
- 213
- Age
- 5y ago

Mini Resin Duck Colorful Miniature Figures Micro Fairy Garden Landscape
- Price
- $9.97
- Rating
- 4.7/5
- Reviews
- 858
- Age
- 2y ago

50 Pieces Dice Set 14mm Bulk 6 Sided Colored Dices for Board Games Math Learning Classroom
- Price
- $7.01
- Rating
- 4.6/5
- Reviews
- 3,537
- Age
- 4y ago

Hestya 96 Pcs Board Game Pawns 8 Colors Plastic Pawn Pieces 1 Inch for Board Games Replacement Classroom Token Markers DIY Game Tabletop RPG Arts Crafts
- Price
- $7.19
- Rating
- 4.6/5
- Reviews
- 657
- Age
- 7y ago

Gejoy 128 Pcs Board Game Pieces Multicolor Plastic Chess Pawn 1 Inch Game Pawns for Board Play Chess Components Classroom Tabletop Markers DIY Arts Crafts
- Price
- $9.18
- Rating
- 4.7/5
- Reviews
- 255
- Age
- 6y ago
Newest
by launch date
AiFanS Game Pawns 120 Pieces 6 Colors Translucent Game Pieces
- Price
- $10.08
- Rating
- 4.8/5
- Reviews
- 107
- Age
- 2y ago

AiFanS Meeples Game Tokens 144 Pieces 6 Colors Translucent Game Pieces
- Price
- $10.12
- Rating
- 4.6/5
- Reviews
- 110
- Age
- 2y ago

Mini Resin Duck Colorful Miniature Figures Micro Fairy Garden Landscape
- Price
- $9.97
- Rating
- 4.7/5
- Reviews
- 858
- Age
- 2y ago

50 Pieces Dice Set 14mm Bulk 6 Sided Colored Dices for Board Games Math Learning Classroom
- Price
- $7.01
- Rating
- 4.6/5
- Reviews
- 3,537
- Age
- 4y ago

40 Pcs Multicolor Plastic Pawn Game Pieces with 4 Dice for Board Games
- Price
- $6.41
- Rating
- 4.4/5
- Reviews
- 262
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
19
Est. top-5 brand share
65%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 100%
Open market
29%
- HESTYA24%
- Zhanmai12%
- Shappy10%
- AiFanS10%
- Super Z Outlet9%
- Koplow Games5%
Demand
Game Pieces search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Game Pieces search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- game pieces63K/yr
- game pieces for board games31K/yr
- board game pieces29K/yr
- game board pieces13K/yr
- game pawns6K/yr
- replacement game pieces7K/yr
- pawns6K/yr
- board game replacement pieces4K/yr
- board game pieces figures4K/yr
- game markers3K/yr
Reviews and returns
What reviews say buyers love and hate about Game Pieces
We read the reviews and the return reasons for every product selling here.
“Not Regulation Size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Game Pieces questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








