Game Pieces
prices mostly outside the sweet spot ($4.98–$14.25) — Game Pieces doesn't clear our bar today.
Flapen Score
Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 46
Is Game Pieces profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Game Pieces is a $61K/yr Amazon United States market (174K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Nov. Verdict: Skip it — 40/100.
Game Pieces: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.8% over the last 90 days and 4.3% of searches end in a purchase.
$61K
revenue / yr
Who owns the niche?
The top 5 brands hold 65% of demand, so 35% of the market is open.
35%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 17 products
Top Game Pieces products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Hestya 96 Pcs Board Game Pawns 8 Colors Plastic Pawn Pieces 1 Inch for Board Games Replacement Classroom Token Markers DIY Game Tabletop RPG Arts Crafts
- Price
- $7.19
- Rating
- 4.6/5
- Reviews
- 657
- Age
- 7y ago
Shappy 32 Pieces Multicolor Plastic Pawn Chess Pieces for Board Games Pawns Tabletop Markers 1 Inch
- Price
- $5.95
- Rating
- 4.7/5
- Reviews
- 1,050
- Age
- 7y ago
Super Z Outlet Assorted 1 Inch Multi-Color Pawns Pieces for Board Games Component Tabletop Markers Arts & Crafts - Pack of 24
- Price
- $4.98
- Rating
- 4.6/5
- Reviews
- 1,082
- Age
- 9y ago
40 Pcs Multicolor Plastic Pawn Game Pieces with 4 Dice for Board Games
- Price
- $6.41
- Rating
- 4.4/5
- Reviews
- 262
- Age
- 5y ago
AiFanS Game Pawns 120 Pieces 6 Colors Translucent Game Pieces
- Price
- $10.08
- Rating
- 4.8/5
- Reviews
- 107
- Age
- 2y ago
Trending
90-day click momentum
Maitys 24 Pcs Plastic Game Piece Card Stands Holder Plastic Board Pieces Markers DIY Playing for Board Game Party Favor(Transparent)
- Price
- $7.83
- Rating
- 4.6/5
- Reviews
- 213
- Age
- 5y ago
Mini Resin Duck Colorful Miniature Figures Micro Fairy Garden Landscape
- Price
- $9.97
- Rating
- 4.7/5
- Reviews
- 858
- Age
- 2y ago
50 Pieces Dice Set 14mm Bulk 6 Sided Colored Dices for Board Games Math Learning Classroom
- Price
- $7.01
- Rating
- 4.6/5
- Reviews
- 3,537
- Age
- 4y ago
Hestya 96 Pcs Board Game Pawns 8 Colors Plastic Pawn Pieces 1 Inch for Board Games Replacement Classroom Token Markers DIY Game Tabletop RPG Arts Crafts
- Price
- $7.19
- Rating
- 4.6/5
- Reviews
- 657
- Age
- 7y ago
Gejoy 128 Pcs Board Game Pieces Multicolor Plastic Chess Pawn 1 Inch Game Pawns for Board Play Chess Components Classroom Tabletop Markers DIY Arts Crafts
- Price
- $9.18
- Rating
- 4.7/5
- Reviews
- 255
- Age
- 6y ago
Newest
by launch dateAiFanS Game Pawns 120 Pieces 6 Colors Translucent Game Pieces
- Price
- $10.08
- Rating
- 4.8/5
- Reviews
- 107
- Age
- 2y ago
AiFanS Meeples Game Tokens 144 Pieces 6 Colors Translucent Game Pieces
- Price
- $10.12
- Rating
- 4.6/5
- Reviews
- 110
- Age
- 2y ago
Mini Resin Duck Colorful Miniature Figures Micro Fairy Garden Landscape
- Price
- $9.97
- Rating
- 4.7/5
- Reviews
- 858
- Age
- 2y ago
50 Pieces Dice Set 14mm Bulk 6 Sided Colored Dices for Board Games Math Learning Classroom
- Price
- $7.01
- Rating
- 4.6/5
- Reviews
- 3,537
- Age
- 4y ago
40 Pcs Multicolor Plastic Pawn Game Pieces with 4 Dice for Board Games
- Price
- $6.41
- Rating
- 4.4/5
- Reviews
- 262
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 falling
Sellers
19
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
29%
- HESTYA24%
- Zhanmai12%
- Shappy10%
- AiFanS10%
- Super Z Outlet9%
- Koplow Games5%
Game Pieces demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.6×
Top Game Pieces search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- game pieces63K/yr
- game pieces for board games31K/yr
- board game pieces29K/yr
- game board pieces13K/yr
- game pawns6K/yr
- replacement game pieces7K/yr
- pawns6K/yr
- board game replacement pieces4K/yr
- board game pieces figures4K/yr
- game markers3K/yr
What reviews say buyers love and hate about Game Pieces
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Well made and colorful”
“Great value”
“Just as pictured and described”
“Great for classroom”
“Adorable, high quality ducks, perfect for collecting”
What buyers complain about
73% of reviews“Not Regulation Size”
“Color Mismatch”
“do not match the images”
“Unfortunately, the case they come in is flimsy”
“Shrinkification doesn't work on dice”
Game Pieces return rate & reasons
Why buyers send it back, as a share of all return requests.
1.6%
Return rate
88%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Game Pieces questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
