game of thrones merchandise
Worth a lookShows a sweet-spot price point ($33.07 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$33.07avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Review moat
Great408.13avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Good$318K$318K/yr · 852K searches
Growth
Good+23.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$6.23–$369.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, game of thrones merchandise is a $318K/yr Amazon United States market (852K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
game of thrones merchandise market data
- Units sold / yr
- 13K–15K
- avg 0–100/product
- Revenue / yr
- $413K–$496K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #14,413
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 60%
- Out of stock
- 5.0%
- Avg brand age
- 42 months
- Avg seller age
- 160 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
204
Top-5 brand share
73%
Top 20: 96%
Top-5 click share
32%
Top 20: 65%
Open market
23%
- Funko43%
- Hyp10%
- DREAMY SLEEPWEAR & LINGERIE9%
- Popfunk7%
- Game of Thrones5%
- 4D Build4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +23.6% search growth over the last 90 days.Peak months: Jul, Nov, Dec · busiest ÷ quietest = 5.3×
Top game of thrones merchandise search terms
- game of thrones merch222K/yr
- house of the dragon merch54K/yr
- house of the dragon funko pop62K/yr
- game of thrones funko pop108K/yr
- game of thrones decor51K/yr
- funko pop game of thrones47K/yr
- game of thrones gifts77K/yr
- house of dragon merch14K/yr
- funko pop house of the dragon22K/yr
- game of thrones merchandise45K/yr
Top game of thrones merchandise products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hyp Game of Thrones Quotes Juniors/Womens 5 Pack Ankle Socks Size 4-10
Hyp$16.624.7★795 rev
Dragons Pajama Set Vintage Fantasy Sleepwear with Castle and Dragon Print Inspired by Aesthetic - Pjs Gifts For Movie Lovers (2XL)
DREAMY SLEEPWEAR & LINGERIE$29.903.1★4 rev
Funko POP! Rides: House of the Dragon - Aegon Targaryen with Sunfyre
Funko$19.744.9★240 rev
Popfunk Game of Thrones Hodor Quote Unisex Adult T Shirt Black X-Large
Popfunk$19.274.4★7 rev
Funko POP! TV: House of the Dragon - Rhaenyra Targaryen
Funko$10.224.8★477 rev
Newest
by launch dateDragons Pajama Set Vintage Fantasy Sleepwear with Castle and Dragon Print Inspired by Aesthetic - Pjs Gifts For Movie Lovers (2XL)
DREAMY SLEEPWEAR & LINGERIE$29.904 rev
Popfunk Game of Thrones Hodor Quote Unisex Adult T Shirt Black X-Large
Popfunk$19.277 rev
Popfunk Game of Thrones The North Remembers Stark Unisex T-Shirt Black L
Popfunk$19.668 rev
Funko TV: GOT - Prince Daemon with Helmet - House of The Dragon Exclusive Pop Vinyl Figure 11
Funko$25.1652 rev
Funko POP! Rides: House of the Dragon - Aegon Targaryen with Sunfyre
Funko$19.74240 rev
Trending
90-day click momentumDragons Pajama Set Vintage Fantasy Sleepwear with Castle and Dragon Print Inspired by Aesthetic - Pjs Gifts For Movie Lovers (2XL)
DREAMY SLEEPWEAR & LINGERIE$29.903.1★
Popfunk Game of Thrones Hodor Quote Unisex Adult T Shirt Black X-Large
Popfunk$19.274.4★
Popfunk Game of Thrones The North Remembers Stark Unisex T-Shirt Black L
Popfunk$19.664.8★
House of The Dragon Iconic Epic Dragons Collage Chest Logo T-Shirt
House Of the Dragon$19.014.3★
4D Build House of the Dragon Caraxes Dragon 3D Model Kit Game of Thrones Collectibles & Desk Dcor Adult Puzzle Building Toys 101 Pcs 3D Puzzles Gift Ideas for Ages 12 & Up
4D Build$7.814.6★
What buyers say about game of thrones merchandise
What buyers praise and complain about, mined from review topics.What buyers love
“They seem well made”
“It's a nice collectable”
“For the price”
“As advertised”
“the detail soo stunning”
“It was a gift”
“was the perfect size”
“vibrant colors that stand out”
“Love it great print quality and very comfy”
“Easy to build”
What buyers complain about
“it is unable to fit me at my current size”
“Disappointed in the lack of quality control”
“For $10 though couldnt justify it”
“The pieces fall, bend, and snap off and break easily”
“only that the material is somewhat fragile for the high price”
“some flimsy trivia cards”
“However, the most egregious part of the experience was the multiple misprinted cards in which the wrong answers were printed on the back”
“Very misleading”
“I didn't assemble it”
“an uncommon design”
Top return reasons
Common questions
- Is game of thrones merchandise profitable to sell on Amazon United States?
- The niche generates $318K/yr across 62 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +23.6%. Flapen's verdict: Worth a look (56/100).
- How competitive is the game of thrones merchandise niche?
- 27 brands and 204 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in game of thrones merchandise?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.4%.
- When does demand for game of thrones merchandise peak?
- Demand peaks in Jul–Nov–Dec; the busiest month runs 5.3× the quietest.
- What does it cost to enter the game of thrones merchandise niche?
- Listings span $6.23–$369.32; the average listing price is $33.07 (sweet spot $15–$100). The average incumbent carries 408 reviews — the moat a new listing must climb.