gambit action figure
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Avg price
Great$51.59avg listing price — sweet spot $15–$100
Review moat
Great227.06avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Okay$14.09–$284.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Market size
Okay$113K$113K/yr · 392K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, gambit action figure is a $113K/yr Amazon United States market (392K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 41/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
gambit action figure market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $129K–$155K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #4,497
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 58%
- Out of stock
- 2.6%
- Avg brand age
- 48 months
- Avg seller age
- 143 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
11 rising
Sellers
527
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
39%
Top 20: 73%
Open market
4%
- McFarlane Toys44%
- Marvel34%
- Medicom12%
- Funko3%
- Kaiyodo2%
- Diamond Select Toys2%
- Open — no brand owns it (5 brands, 4%)
Demand
Weekly Amazon search volume, last 27 weeks — +2.4% search growth over the last 90 days.Top gambit action figure search terms
- gambit action figure70K/yr
- mcfarlane marvel63K/yr
- marvel statue62K/yr
- marvel legends gambit28K/yr
- marvel statues33K/yr
- mcfarlane statue28K/yr
- mcfarlane marvel statues27K/yr
- gambit figure18K/yr
- mcfarlane toys marvel17K/yr
- marvel mcfarlane11K/yr
Top gambit action figure products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MEDICOM TOY MAFEX No. 287 GAMBIT GAMBIT Comic Variant Version Total Height Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure
Medicom$129.074.7★21 rev
Marvel Legends Series Gambit X-Men Comics Collectible 6-Inch Scale Action Figure
Marvel$24.074.7★366 rev
Marvel Legends Retro Vintage Collection 6 Figure Spider-Man & X-Men (X Men Gambit)
Marvel$73.314.8★10 rev
Marvel Legends Series Gambit X-Men 97 Collectible 6-Inch Action Figures
Marvel$30.614.9★1,034 rev
Hasbro Marvel Legends Series 6 Collectible Action Figure Gambit Toy (X-Men Collection)
Marvel$59.184.8★1,494 rev
Newest
by launch date
McFarlane Toys- Marvel Spider-Man (Spider-Man #6) 1:10th Scale Collectible with Scene
McFarlane Toys$21.0028 rev
McFarlane Toys- Marvel The Lizard 1:10th Scale Collectible with Scene (Spider-Man #2)
McFarlane Toys$26.1723 rev
McFarlane Toys- Marvel Rivals Venom 1:6th Scale Collectible
McFarlane Toys$53.4752 rev
McFarlane Toys- Marvel Rivals The Hulk 1:6th Scale Collectible (Green or Gray Variant)
McFarlane Toys$54.1899 rev
MEDICOM TOY MAFEX No. 287 GAMBIT GAMBIT Comic Variant Version Total Height Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure
Medicom$129.0721 rev
Trending
90-day click momentumMEDICOM TOY MAFEX No. 287 GAMBIT GAMBIT Comic Variant Version Total Height Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure
Medicom$129.074.7★
McFarlane Toys- Marvel Spider-Man (Spider-Man #6) 1:10th Scale Collectible with Scene
McFarlane Toys$21.004.6★
Marvel Legends Retro Vintage Collection 6 Figure Spider-Man & X-Men (X Men Gambit)
Marvel$73.314.8★
McFarlane Toys- Marvel Rivals Venom 1:6th Scale Collectible
McFarlane Toys$53.475.0★
McFarlane Toys- Marvel The Lizard 1:10th Scale Collectible with Scene (Spider-Man #2)
McFarlane Toys$26.174.8★
What buyers say about gambit action figure
What buyers praise and complain about, mined from review topics.What buyers love
“Great collectible”
“Well worth it”
“Excellent product”
“As described”
“Love the design”
“Great gift”
“Very nice display piece”
“Good size”
“Figure is very solid and poseable”
“the colors look good”
What buyers complain about
“wrong colour”
“Larger than I expected”
“was false advertised to me as far as Im concerned”
“overpriced for what it is”
“Within 3 days the hand holding the bigger gun bent completely downward and fell off”
“Doesnt work”
“Might need to be charged more often if used as a night light”
“Flimsy cardboard”
“A Hulking Piece of Cheap Hollow Plastic”
“Poor quality”
Top return reasons
Common questions
- Is gambit action figure profitable to sell on Amazon United States?
- The niche generates $113K/yr across 50 tracked products. 21 of 21 products launched in the last 360 days are still selling. 90-day search growth is +2.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the gambit action figure niche?
- 11 brands and 527 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in gambit action figure?
- Top complaints mined from reviews: Color, Size-Overall, Advertised Vs Actual Product. The return rate is 2.4%.
- What does it cost to enter the gambit action figure niche?
- Listings span $14.09–$284.00; the average listing price is $51.59 (sweet spot $15–$100). The average incumbent carries 227 reviews — the moat a new listing must climb.