gambit
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$26.20avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good513.3avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.69–$129.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.8%90-day search growth — must beat 0% to launch
Market size
Okay$104K$104K/yr · 337K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, gambit is a $104K/yr Amazon United States market (337K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Oct–Dec. Verdict: Skip it — 47/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
gambit market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $105K–$131K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #3,847
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 54%
- Out of stock
- 5.0%
- Avg brand age
- 41 months
- Avg seller age
- 154 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
11 rising
Sellers
262
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
34%
Top 20: 73%
Open market
4%
- Funko79%
- Marvel9%
- Medicom4%
- Generic2%
- Epic Collectibles1%
- POP1%
- Open — no brand owns it (5 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.8% search growth over the last 90 days.Peak months: Jan, Oct, Dec · busiest ÷ quietest = 4.6×
Top gambit search terms
- gambit107K/yr
- xmen funko pop43K/yr
- gambit funko pop32K/yr
- xmen 97 funko pop12K/yr
- x-men funko pop15K/yr
- x men 97 funko pop10K/yr
- x men funko pops15K/yr
- funko pop xmen17K/yr
- gambit xmen16K/yr
- xmen funko9K/yr
Top gambit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko POP! Marvel: Deadpool & Wolverine - Gambit
Funko$14.094.8★881 rev
Funko Pop! Vinyl Figure X-Men 97 Gambit Genosha Battle #1540 Entertainment Earth Exclusive 4.75 Inch Window Box
Funko$18.084.9★46 rev
Funko POP! Marvel: X-Men 97 - Nightcrawler
Funko$14.674.9★159 rev
Funko POP! Marvel: X-Men 97 - Magneto
Funko$9.514.8★102 rev
Funko Pop! Marvel: X-Men 97 - Gambit with Beignets (2025 Summer Convention Limited Edition) #1505
Funko$27.304.9★13 rev
Newest
by launch date
Funko POP! Marvel: X-Men 97 - Storm
Funko$15.6513 rev
Funko POP! Marvel: X-Men 97 - Apocalypse
Funko$17.286 rev
Funko Pop! Marvel: X-Men 97 - Professor X (X-Corp) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Comic Fans - Model Figure for Collectors and Display
Funko$15.582 rev
Funko Pop! Marvel: X-Men 97 - Cable - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Comic Fans - Model Figure for Collectors and Display
Funko$16.957 rev
Funko POP! Marvel: X-Men 97 - En Sabah Nur
Funko$15.964 rev
Trending
90-day click momentumFunko POP! Marvel: X-Men 97 - Storm
Funko$15.655.0★
Funko POP! Marvel: X-Men 97 - En Sabah Nur
Funko$15.964.3★
MEDICOM TOY MAFEX No. 287 GAMBIT GAMBIT Comic Variant Version Total Height Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure
Medicom$129.074.7★
Funko POP! Marvel: X-Men 97 - Apocalypse
Funko$17.284.8★
Gambit Charged Ace of Spades LED Plaque Handmade Illuminated Wall & Desk Decor Gambit Costume & Cosplay Display Art
Generic$34.775.0★
What buyers say about gambit
What buyers praise and complain about, mined from review topics.What buyers love
“Great addition for my brother's collection”
“Quality blind box”
“Exactly as Pictured”
“Good deal”
“Fits perfect”
“Present”
“Fun Figure”
“Love the design”
“the colors are clean”
“Made of good quality plastic”
What buyers complain about
“Super small”
“Unbalanced”
“paint started to chip right around the crotch area”
“Got exactly what I ordered best part got it on sale the next day the price jump up to 40 dollars”
“broke off inside of the card piece”
“The quality is not good”
“Description not accurate”
“probably a manufacturing defect”
“shrunk”
“I shouldn't have put it in the dryer”
Top return reasons
Common questions
- Is gambit profitable to sell on Amazon United States?
- The niche generates $104K/yr across 46 tracked products. 8 of 15 products launched in the last 360 days are still selling. 90-day search growth is +14.8%. Flapen's verdict: Skip it (47/100).
- How competitive is the gambit niche?
- 11 brands and 262 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in gambit?
- Top complaints mined from reviews: Size-Overall, Balance/Stability, Paint Quality. The return rate is 1.7%.
- When does demand for gambit peak?
- Demand peaks in Jan–Oct–Dec; the busiest month runs 4.6× the quietest.
- What does it cost to enter the gambit niche?
- Listings span $7.69–$129.07; the average listing price is $26.20 (sweet spot $15–$100). The average incumbent carries 513 reviews — the moat a new listing must climb.