Gambit
brand-locked demand (top 5 brands take 95% of clicks) — Gambit doesn't clear our bar today.
Flapen Score
Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 46
Is Gambit profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Gambit is a $104K/yr Amazon United States market (337K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Oct–Dec. Verdict: Skip it — 47/100.
Gambit: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +14.8% over the last 90 days and 1.2% of searches end in a purchase.
$104K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 46 products
Top Gambit products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Funko POP! Marvel: Deadpool & Wolverine - Gambit
- Price
- $14.09
- Rating
- 4.8/5
- Reviews
- 881
- Age
- 1y ago
Funko Pop! Vinyl Figure X-Men 97 Gambit Genosha Battle #1540 Entertainment Earth Exclusive 4.75 Inch Window Box
- Price
- $18.08
- Rating
- 4.9/5
- Reviews
- 46
- Age
- 1y ago
Funko POP! Marvel: X-Men 97 - Nightcrawler
- Price
- $14.67
- Rating
- 4.9/5
- Reviews
- 159
- Age
- 1y ago
Funko POP! Marvel: X-Men 97 - Magneto
- Price
- $9.51
- Rating
- 4.8/5
- Reviews
- 102
- Age
- 1y ago
Funko Pop! Marvel: X-Men 97 - Gambit with Beignets (2025 Summer Convention Limited Edition) #1505
- Price
- $27.30
- Rating
- 4.9/5
- Reviews
- 13
- Age
- 9mo ago
Trending
90-day click momentum
Funko POP! Marvel: X-Men 97 - Storm
- Price
- $15.65
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 4mo ago
Funko POP! Marvel: X-Men 97 - En Sabah Nur
- Price
- $15.96
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 4mo ago
MEDICOM TOY MAFEX No. 287 GAMBIT GAMBIT Comic Variant Version Total Height Approx. 6.3 inches (160 mm) Non-scale Pre-painted Action Figure
- Price
- $129.07
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 10mo ago
Funko POP! Marvel: X-Men 97 - Apocalypse
- Price
- $17.28
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 4mo ago
Gambit Charged Ace of Spades LED Plaque Handmade Illuminated Wall & Desk Decor Gambit Costume & Cosplay Display Art
- Price
- $34.77
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Newest
by launch dateFunko POP! Marvel: X-Men 97 - Storm
- Price
- $15.65
- Rating
- 5.0/5
- Reviews
- 13
- Age
- 4mo ago
Funko POP! Marvel: X-Men 97 - Apocalypse
- Price
- $17.28
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 4mo ago
Funko Pop! Marvel: X-Men 97 - Professor X (X-Corp) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Comic Fans - Model Figure for Collectors and Display
- Price
- $15.58
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago
Funko Pop! Marvel: X-Men 97 - Cable - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Comic Fans - Model Figure for Collectors and Display
- Price
- $16.95
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 4mo ago
Funko POP! Marvel: X-Men 97 - En Sabah Nur
- Price
- $15.96
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 4mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
Brands
11 rising
Sellers
262
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
34%
Top 20: 73%
Open market
4%
- Funko79%
- Marvel9%
- Medicom4%
- Generic2%
- Epic Collectibles1%
- POP1%
- Open — no brand owns it (5 brands, 4%)
Gambit demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct, Dec · busiest ÷ quietest = 4.6×
Top Gambit search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- gambit107K/yr
- xmen funko pop43K/yr
- gambit funko pop32K/yr
- xmen 97 funko pop12K/yr
- x-men funko pop15K/yr
- x men 97 funko pop10K/yr
- x men funko pops15K/yr
- funko pop xmen17K/yr
- gambit xmen16K/yr
- xmen funko9K/yr
What reviews say buyers love and hate about Gambit
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Great addition for my brother's collection”
“Quality blind box”
“Exactly as Pictured”
“Good deal”
“Fits perfect”
What buyers complain about
63% of reviews“Super small”
“Unbalanced”
“paint started to chip right around the crotch area”
“Got exactly what I ordered best part got it on sale the next day the price jump up to 40 dollars”
“broke off inside of the card piece”
Gambit return rate & reasons
Why buyers send it back, as a share of all return requests.
1.7%
Return rate
26%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Gambit questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
