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Gabbys Dollhouse

Maybe

Shoppers spend an estimated $8.9M a year here. But demand is soft, at -16.3% this quarter, so Gabbys Dollhouse is a Maybe.

Flapen Score
59
59 / 100
Top 8% of 3,143 Toys & Games niches · +13 vs the category median of 46
Market size
$8.9M/yr10.4M searches / yr
90-day growth
-16.3%search demand this quarter
Competition
38%top-5 click share · 16 brands · 269 sellers

Flapen Score

Gabbys Dollhouse against its category

The dotted line is the Toys & Games average. Past it, Gabbys Dollhouse is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gabbys Dollhouse market on Amazon at a glance

Shoppers on Amazon United States searched for Gabbys Dollhouse 10.4M times last year and spent an estimated $8.9M. The top 5 brands take 79% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 10.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8.9M a year.

Searches, last 12 months
10.4M
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
2.7%
Market size, estimated
$8.9Ma year
Peak month
December5.2× the quietest month
Top search term
gabbys dollhouse toys3.8M searches a year

02 · Price

A sale here is worth $31.17.

Listings sell for $31.17 on average, from $8.27 to $143.34. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 4,000 to 5,000 of them. At $31.17 that is $125K to $156K a year per listing.

Average price
$31.17inside the $15 to $100 sweet spot
Price range
$8.27–$143.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
4,000–5,000
Revenue per listing a year
$125K–$156K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #179 within Dollhouses. It carries 2,327 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
95%
Out of stock, average day
9.0%
Average rank
#179in Dollhouses
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,327per listing
Listings tracked
44

04 · Newcomers

3 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
3Amazon's first-year sales bar
Average brand age
35 months

Products

Top Gabbys Dollhouse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

16 falling

Sellers

269

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

38%

Top 20: 77%

Open market

18%

  • Brand 142%
  • Brand 213%
  • Brand 312%
  • Brand 49%
  • Brand 53%
  • Brand 63%

Demand

Gabbys Dollhouse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700K500KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Gabbys Dollhouse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gabbys dollhouse toys3.8M/yr
  • gabby dollhouse2.2M/yr
  • gabbys dollhouse1.4M/yr
  • gabby dollhouse toys860K/yr
  • gabbys dollhouse doll house235K/yr
  • gabbys dollhouse figures174K/yr
  • gabby251K/yr
  • gabys dollhouse toys214K/yr
  • gabby doll house186K/yr
  • gabbys dollhouse: the movie258K/yr

Reviews and returns

What reviews say buyers love and hate about Gabbys Dollhouse

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Value For Money”
1.4%of orders come back
“Not worth the purchase”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Gabbys Dollhouse questions

Answered from the same tracked data.