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Funko Pop Shelves

Fail

Demand is soft, at -7.9% this quarter, so Funko Pop Shelves is a Fail.

Flapen Score
44
44 / 100
Ranks 1,703 of 3,143 Toys & Games niches · −2 vs the category median of 46
Market size
$264K/yr768K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
57%top-5 click share · 15 brands · 25 sellers

Flapen Score

Funko Pop Shelves against its category

The dotted line is the Toys & Games average. Past it, Funko Pop Shelves is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Funko Pop Shelves market on Amazon at a glance

Shoppers on Amazon United States searched for Funko Pop Shelves 768K times last year and spent an estimated $264K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 768K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $264K a year.

Searches, last 12 months
768K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
1.7%
Market size, estimated
$264Ka year
Peak month
December2.1× the quietest month
Top search term
funko pop shelves336K searches a year

02 · Price

A sale here is worth $20.33.

Listings sell for $20.33 on average, from $6.80 to $38.29. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $20.33 that is $10K to $15K a year per listing.

Average price
$20.33inside the $15 to $100 sweet spot
Price range
$6.80–$38.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$10K–$15K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #158 within Collectible Display & Storage. It carries 2,526 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#158in Collectible Display & Storage
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
2,526per listing
Listings tracked
22

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Funko Pop Shelves products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

25

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

15%

  • Brand 138%
  • Brand 223%
  • Brand 313%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (9 brands, 15%)

Demand

Funko Pop Shelves search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Funko Pop Shelves search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • funko pop shelves336K/yr
  • funko pop display91K/yr
  • funko pop display case58K/yr
  • funko pop shelf55K/yr
  • funko display25K/yr
  • funko pop display shelves14K/yr
  • funko shelves21K/yr
  • funko pop wall display21K/yr
  • funko display case16K/yr
  • funko pop display shelf26K/yr

Reviews and returns

What reviews say buyers love and hate about Funko Pop Shelves

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Assembly/Installation”
13%of negative reviews mention “Strength”
3.0%of orders come back
“Too flimsy”
A buyer, on “Strength”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Funko Pop Shelves questions

Answered from the same tracked data.