fullmetal alchemist figure
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$53.91avg listing price — sweet spot $15–$100
Review moat
Great466.09avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Price range
Okay$6.73–$319.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$60K$60K/yr · 157K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, fullmetal alchemist figure is a $60K/yr Amazon United States market (157K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
fullmetal alchemist figure market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $81K–$108K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #10,503
- Page quality
- 0%
- Prime
- 65%
- Sponsored
- 14%
- Out of stock
- 9.5%
- Avg brand age
- 41 months
- Avg seller age
- 157 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
11 falling
Sellers
187
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
39%
Top 20: 74%
Open market
7%
- Funko53%
- Good Smile Company18%
- The Loyal Subjects10%
- Furyu7%
- threezero store4%
- Ichibansho Figure2%
- Open — no brand owns it (5 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Top fullmetal alchemist figure search terms
- fullmetal alchemist figure33K/yr
- full metal alchemist figures30K/yr
- full metal alchemist funko pop25K/yr
- fullmetal alchemist funko pop18K/yr
- edward elric figure11K/yr
- edward elric11K/yr
- full metal alchemist figure8K/yr
- alphonse elric6K/yr
- funko pop full metal alchemist6K/yr
- edward elric funko pop4K/yr
Top fullmetal alchemist figure products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko Pop! Animation: Full Metal Alchemist: Brotherhood - Edward Elric with Possiblity of Chase (Styles May Vary)
Funko$13.564.8★1,693 rev
The Loyal Subjects BST AXN Fullmetal Alcemist Alphonse Elric 5 Action Figure
The Loyal Subjects$23.064.5★1,064 rev
Furyu Fullmetal Alchemist: Edward Elric Special Figure
Furyu$96.014.7★510 rev
Funko Pop Animation: Full Metal Alchemist - Ed (Styles May Vary) Collectible Figure Multicolor
Funko$15.864.8★4,326 rev
Funko POP Animation: Full Metal Alchemistfull Metal Alchemist- Alphonse Collectible Figure Multicolor - 30695 Standard
Funko$58.484.9★3,195 rev
Newest
by launch date
GOOD SMILE COMPANY POP UP PARADE ALCHEMIST ALCHEMIST ALPHONES ELRIC Non-scale Plastic Painted Finished Product Resalable
Good Smile Company$78.710 rev
Funko Pop! Animation: Fullmetal Alchemist Brotherhood - Father #1585 (GITD)
Funko$27.180 rev
Good Smile Company POP UP Parade Fullmetal Alchemist Show Tacker & NINAKIMERA Non-Scale Plastic Painted Finished Product
Good Smile Company$85.163 rev
Fullmetal Alchemist: Brotherhood Lust Pop Up Parade PVC Figure
Good Smile Company$56.812 rev
Ichibansho Figure - Full Metal Alchemist - Father (Fullmetal Alchemist) Bandai Spirits Masterlise Collectible Statue
Ichibansho Figure$36.0437 rev
Trending
90-day click momentumGOOD SMILE COMPANY POP UP PARADE ALCHEMIST ALCHEMIST ALPHONES ELRIC Non-scale Plastic Painted Finished Product Resalable
Good Smile Company$78.710.0★
Great Eastern Entertainment FMA Brotherhood Ed Al Kitty PVC Keychain
Great Eastern Entertainment$13.284.7★
Good Smile Company Fullmetal Alchemist: Edward Elric Nendoroid Multicolor
Good Smile Company$84.774.4★
Funko Pop! Animation: Fullmetal Alchemist Brotherhood - Father #1585 (GITD)
Funko$27.180.0★
Good Smile Company POP UP Parade Fullmetal Alchemist Show Tacker & NINAKIMERA Non-Scale Plastic Painted Finished Product
Good Smile Company$85.165.0★
What buyers say about fullmetal alchemist figure
What buyers praise and complain about, mined from review topics.What buyers love
“The figure is high quality, and the appearance is in mint condition, as described”
“Great value for the price”
“Probably the best I have in my collection”
“Looks accurate to the picture”
“Close to accurate”
What buyers complain about
“Base Doesn't Fit”
“Felt bad taking it out to put with my other”
“Looks accurate to the picture, however base does NOT fit with the figure”
“it doesn't work”
Top return reasons
Common questions
- Is fullmetal alchemist figure profitable to sell on Amazon United States?
- The niche generates $60K/yr across 43 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Skip it (41/100).
- How competitive is the fullmetal alchemist figure niche?
- 11 brands and 187 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in fullmetal alchemist figure?
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Advertised Vs Actual Product. The return rate is 1.1%.
- When does demand for fullmetal alchemist figure peak?
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the fullmetal alchemist figure niche?
- Listings span $6.73–$319.13; the average listing price is $53.91 (sweet spot $15–$100). The average incumbent carries 466 reviews — the moat a new listing must climb.