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Fullmetal Alchemist Figure

weak search conversion (0.7%) — Fullmetal Alchemist Figure doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46

Market size 15Growth 21Conversion 9Competition 76Returns 92Price range 27Avg price 92Brand share 22Review moat 77Quality gap 21
This niche Category average · 3,143 niches

Is Fullmetal Alchemist Figure profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Fullmetal Alchemist Figure is a $60K/yr Amazon United States market (157K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.

Fullmetal Alchemist Figure: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.1% over the last 90 days and 0.7% of searches end in a purchase.

$60K

revenue / yr

Units sold / yr2K
Search volume / yr-8.1%157K
Conversion rate0.7%
Avg price$53.91

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers11 · 187
Top-5 product click share39%
Open market9%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 43 products

Sponsored placement14%
New entrants (1y)4· 0 succeeded
Avg rating4.7★
Avg reviews466

Top Fullmetal Alchemist Figure products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

$0$2K$5K$7K$10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11 falling

Sellers

187

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

39%

Top 20: 74%

Open market

7%

  • Funko53%
  • Good Smile Company18%
  • The Loyal Subjects10%
  • Furyu7%
  • threezero store4%
  • Ichibansho Figure2%
  • Open — no brand owns it (5 brands, 7%)

Fullmetal Alchemist Figure demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume157KCVR0.7%Products43Brands11Top 5 Brands91%OOS Rate9.5%Rating4.7★Reviews466Avg BSR#10,503
5K3KHoliday '24Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Top Fullmetal Alchemist Figure search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • fullmetal alchemist figure33K/yr
  • full metal alchemist figures30K/yr
  • full metal alchemist funko pop25K/yr
  • fullmetal alchemist funko pop18K/yr
  • edward elric figure11K/yr
  • edward elric11K/yr
  • full metal alchemist figure8K/yr
  • alphonse elric6K/yr
  • funko pop full metal alchemist6K/yr
  • edward elric funko pop4K/yr

What reviews say buyers love and hate about Fullmetal Alchemist Figure

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Quality-Overall31%

The figure is high quality, and the appearance is in mint condition, as described

Value For Money25%

Great value for the price

Collectibles8%

Probably the best I have in my collection

Advertised Vs Actual Product6%

Looks accurate to the picture

Accuracy-Overall6%

Close to accurate

What buyers complain about

61% of reviews
Size-Overall22%

Base Doesn't Fit

Ease Of Use17%

Felt bad taking it out to put with my other

Advertised Vs Actual Product11%

Looks accurate to the picture, however base does NOT fit with the figure

Functionality-Overall11%

it doesn't work

Fullmetal Alchemist Figure return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

27%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
20%
2Advertised Vs Actual Product
15%
3Functionality-Overall
13%
4Value For Money
10%
5Adhesion/Stickiness
10%

Common Fullmetal Alchemist Figure questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fullmetal Alchemist Figure 41/100 on Amazon United States — Skip it. The niche generates $60K/yr across 43 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -8.1% over the last 90 days.
Search demand for Fullmetal Alchemist Figure on Amazon United States peaks in Dec, where the busiest month runs 2.0× the quietest.