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Frozen Figurines

Fail

Demand is soft, at -25.9% this quarter, so Frozen Figurines is a Fail.

Flapen Score
45
45 / 100
Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46
Market size
$131K/yr185K searches / yr
90-day growth
-25.9%search demand this quarter
Competition
57%top-5 click share · 12 brands · 114 sellers

Flapen Score

Frozen Figurines against its category

The dotted line is the Toys & Games average. Past it, Frozen Figurines is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Frozen Figurines market on Amazon at a glance

Shoppers on Amazon United States searched for Frozen Figurines 185K times last year and spent an estimated $131K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.

Searches, last 12 months
185K
Growth, 90 days vs prior 90
-25.9%
Conversion, latest week
3.2%
Market size, estimated
$131Ka year
Peak month
December6.1× the quietest month
Top search term
frozen figurines64K searches a year

02 · Price

A sale here is worth $22.21.

Listings sell for $22.21 on average, from $6.63 to $48.25. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $22.21 that is $2K to $6K a year per listing.

Average price
$22.21inside the $15 to $100 sweet spot
Price range
$6.63–$48.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #712 within Dolls. It carries 1,211 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
82%
Out of stock, average day
5.1%
Average rank
#712in Dolls
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,211per listing
Listings tracked
22

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
44 months

Products

Top Frozen Figurines products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

114

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

15%

  • Brand 126%
  • Brand 222%
  • Brand 312%
  • Brand 412%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (6 brands, 15%)

Demand

Frozen Figurines search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.1×

Search terms

Top Frozen Figurines search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frozen figurines64K/yr
  • elsa figurine19K/yr
  • frozen characters19K/yr
  • frozen figures19K/yr
  • frozen characters figures set21K/yr
  • mini elsa doll6K/yr
  • small elsa doll6K/yr
  • elsa figure5K/yr
  • frozen action figures7K/yr
  • frozen mini figurines5K/yr

Reviews and returns

What reviews say buyers love and hate about Frozen Figurines

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Fun/Entertainment Experience”
18%of negative reviews mention “Size-Overall”
2.0%of orders come back
“Shorted almost half of what I was supposed to get”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Frozen Figurines questions

Answered from the same tracked data.