Frozen Figurines
soft demand (-25.9% this quarter) — Frozen Figurines doesn't clear our bar today.
Flapen Score
Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46
Is Frozen Figurines profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Frozen Figurines is a $131K/yr Amazon United States market (185K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Frozen Figurines: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -25.9% over the last 90 days and 3.2% of searches end in a purchase.
$131K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 22 products
Top Frozen Figurines products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Slinsmei 5Pcs Frozen Collectible Figures Exquisite Model Ornaments Creative Anime Peripheral Gifts for Fans
- Price
- $16.15
- Rating
- 3.8/5
- Reviews
- 28
- Age
- 3mo ago
Mattel Disney Frozen Anna Elsa Kristoff & Olaf Set of 4 Small Dolls
- Price
- $20.83
- Rating
- 4.6/5
- Reviews
- 212
- Age
- 9mo ago
SwimWays Disney Frozen 2 Dive Characters 3-Pack of Pool Toys for Ages 5+
- Price
- $14.80
- Rating
- 4.7/5
- Reviews
- 1,354
- Age
- 6y ago
9Pcs Snow Princess Figures Set Figurines Table Decorations Birthday Party Decorations Car Desktop Anime Room Decor
- Price
- $29.51
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 3mo ago
Mattel Disney Frozen Toys Ice Reveal Small Doll Set with 1 Doll Squishy Ice Gel & 6 Surprises Including Friend Figure & Play Pieces (Dolls May Vary)
- Price
- $6.63
- Rating
- 4.3/5
- Reviews
- 415
- Age
- 2y ago
Trending
90-day click momentumSlinsmei 5Pcs Frozen Collectible Figures Exquisite Model Ornaments Creative Anime Peripheral Gifts for Fans
- Price
- $16.15
- Rating
- 3.8/5
- Reviews
- 28
- Age
- 3mo ago
Frozen cake topper Figures Set 6Pcs Frozen cake decorations for Frozen party supplier birthday
- Price
- $9.84
- Rating
- 3.8/5
- Reviews
- 31
- Age
- 2mo ago
9Pcs Snow Princess Figures Set Figurines Table Decorations Birthday Party Decorations Car Desktop Anime Room Decor
- Price
- $29.51
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 3mo ago
Disney Frozen Deluxe Figure Play Set 9-Pc.
- Price
- $46.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
![Disney Frozen Elsa & Anna Extra Fashions Petite Gift Set [Amazon Exclusive]](https://m.media-amazon.com/images/I/410HRRMmBnL.jpg)
Disney Frozen Elsa & Anna Extra Fashions Petite Gift Set [Amazon Exclusive]
- Price
- $29.00
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 1y ago
Newest
by launch dateFrozen cake topper Figures Set 6Pcs Frozen cake decorations for Frozen party supplier birthday
- Price
- $9.84
- Rating
- 3.8/5
- Reviews
- 31
- Age
- 2mo ago
9Pcs Snow Princess Figures Set Figurines Table Decorations Birthday Party Decorations Car Desktop Anime Room Decor
- Price
- $29.51
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 3mo ago
Slinsmei 5Pcs Frozen Collectible Figures Exquisite Model Ornaments Creative Anime Peripheral Gifts for Fans
- Price
- $16.15
- Rating
- 3.8/5
- Reviews
- 28
- Age
- 3mo ago
Mattel Disney Frozen Anna Elsa Kristoff & Olaf Set of 4 Small Dolls
- Price
- $20.83
- Rating
- 4.6/5
- Reviews
- 212
- Age
- 9mo ago
Mattel Disney Frozen Elsa ICY Animal Hideaway Doll & Playset
- Price
- $15.96
- Rating
- 4.4/5
- Reviews
- 61
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 rising
Sellers
114
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
15%
- Mattel26%
- Slinsmei22%
- Disney Store12%
- SwimWays12%
- DJOIN7%
- GALLIA5%
- Open — no brand owns it (6 brands, 15%)
Frozen Figurines demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 6.1×
Top Frozen Figurines search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- frozen figurines64K/yr
- elsa figurine19K/yr
- frozen characters19K/yr
- frozen figures19K/yr
- frozen characters figures set21K/yr
- mini elsa doll6K/yr
- small elsa doll6K/yr
- elsa figure5K/yr
- frozen action figures7K/yr
- frozen mini figurines5K/yr
What reviews say buyers love and hate about Frozen Figurines
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Fun”
“Great toy and great quality”
“Good size”
“Gift”
“Great price”
What buyers complain about
67% of reviews“Shorted almost half of what I was supposed to get”
“I would have expected higher quality”
“A bit pricey”
“Look nothing like the picture”
“The materials felt cheap”
Frozen Figurines return rate & reasons
Why buyers send it back, as a share of all return requests.
2.0%
Return rate
59%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Frozen Figurines questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
