Frozen Figurines
FailDemand is soft, at -25.9% this quarter, so Frozen Figurines is a Fail.
- Flapen Score
- 45 / 100Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 4645
- Market size
- $131K/yr185K searches / yr
- 90-day growth
- -25.9%search demand this quarter
- Competition
- 57%top-5 click share · 12 brands · 114 sellers
Flapen Score
Frozen Figurines against its category
The dotted line is the Toys & Games average. Past it, Frozen Figurines is stronger. Inside it, weaker.
Market
The Frozen Figurines market on Amazon at a glance
Shoppers on Amazon United States searched for Frozen Figurines 185K times last year and spent an estimated $131K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 3.2% of those searches ended in a purchase.
Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $131K a year.
- Searches, last 12 months
- 185K
- Growth, 90 days vs prior 90
- -25.9%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $131Ka year
- Peak month
- December6.1× the quietest month
- Top search term
- frozen figurines64K searches a year
02 · Price
A sale here is worth $22.21.
Listings sell for $22.21 on average, from $6.63 to $48.25. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $22.21 that is $2K to $6K a year per listing.
- Average price
- $22.21inside the $15 to $100 sweet spot
- Price range
- $6.63–$48.25
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #712 within Dolls. It carries 1,211 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 82%
- Out of stock, average day
- 5.1%
- Average rank
- #712in Dolls
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 1,211per listing
- Listings tracked
- 22
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Frozen Figurines products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
114
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
15%
- Brand 126%
- Brand 222%
- Brand 312%
- Brand 412%
- Brand 57%
- Brand 65%
- Open — no brand owns it (6 brands, 15%)
Demand
Frozen Figurines search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.1×
Search terms
Top Frozen Figurines search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- frozen figurines64K/yr
- elsa figurine19K/yr
- frozen characters19K/yr
- frozen figures19K/yr
- frozen characters figures set21K/yr
- mini elsa doll6K/yr
- small elsa doll6K/yr
- elsa figure5K/yr
- frozen action figures7K/yr
- frozen mini figurines5K/yr
Reviews and returns
What reviews say buyers love and hate about Frozen Figurines
We read the reviews and the return reasons for every product selling here.
“Shorted almost half of what I was supposed to get”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Frozen Figurines questions
Answered from the same tracked data.








