Frozen Crafts
brand-locked demand (top 5 brands take 97% of clicks) — Frozen Crafts doesn't clear our bar today.
Flapen Score
Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46
Is Frozen Crafts profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Frozen Crafts is a $190K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 39/100.
Frozen Crafts: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -21.6% over the last 90 days and 10.8% of searches end in a purchase.
$190K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 14 products
Top Frozen Crafts products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bendon Frozen Coloring and Activity Book (Coloring Book)
- Price
- $7.04
- Rating
- 4.7/5
- Reviews
- 1,131
- Age
- 9y ago
Bendon Frozen 2 Coloring Book Disney Arts Crafts Coloring Painting Gift Set Perforated Paper - Healthy Educational Play for Kids Girls Boys Toddlers
- Price
- $4.27
- Rating
- 4.6/5
- Reviews
- 376
- Age
- 5y ago
Crayola Frozen Color Wonder Coloring Set 18 Mess Free Coloring Pages for Toddlers Toys for Kids Toddler Gifts
- Price
- $7.66
- Rating
- 4.8/5
- Reviews
- 18,208
- Age
- 6y ago
Disney Frozen II Gigantic Coloring and Activity Book with Bonus Stand-Up Character
- Price
- $5.86
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 3y ago
Disney Frozen Coloring Book Set With Frozen Stickers With Frozen Coloring Book Frozen Sticker Set 3-D Puffy Sticker Sheet and More
- Price
- $12.00
- Rating
- 4.7/5
- Reviews
- 837
- Age
- 10y ago
Trending
90-day click momentum
ZHOC Reusable Water Painting Books for Kids Magic Water Reveal Coloring Books with Water Pens (Ice World) No-Mess Coloring Book Fun Travel Activity for Ages 3 4 5 6 7 8
- Price
- $6.95
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 4mo ago
Disney Frozen II Gigantic Coloring and Activity Book with Bonus Stand-Up Character
- Price
- $5.86
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 3y ago
Crayola Frozen Color Wonder Coloring Set 18 Mess Free Coloring Pages for Toddlers Toys for Kids Toddler Gifts
- Price
- $7.66
- Rating
- 4.8/5
- Reviews
- 18,208
- Age
- 6y ago
Paint with Water Coloring Books for Kids Pocket Mess Free Watercolor Painting Sets for Toddlers Art and Craft Drawing Activities Gifts for Kids Ages 4 5 6 7 8+ Travel Activity Toys - Princess
- Price
- $6.27
- Rating
- 4.6/5
- Reviews
- 1,313
- Age
- 2y ago
Disney Frozen Activity Tote Ultimate Princess Adventure Bag with Coloring Books Stickers Crayons & Games Travel-Friendly Art Set for Girls Ages 3+ Great Gift for Creative Play
- Price
- $22.67
- Rating
- 4.7/5
- Reviews
- 3,285
- Age
- 6y ago
Newest
by launch dateZHOC Reusable Water Painting Books for Kids Magic Water Reveal Coloring Books with Water Pens (Ice World) No-Mess Coloring Book Fun Travel Activity for Ages 3 4 5 6 7 8
- Price
- $6.95
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 4mo ago
Skillmatics Foil Fun Disney Frozen Mess-Free Art for Kids
- Price
- $27.31
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 1y ago
Paint with Water Coloring Books for Kids Pocket Mess Free Watercolor Painting Sets for Toddlers Art and Craft Drawing Activities Gifts for Kids Ages 4 5 6 7 8+ Travel Activity Toys - Princess
- Price
- $6.27
- Rating
- 4.6/5
- Reviews
- 1,313
- Age
- 2y ago
Disney Frozen II Gigantic Coloring and Activity Book with Bonus Stand-Up Character
- Price
- $5.86
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 3y ago
Bendon Frozen 2 Coloring Book Disney Arts Crafts Coloring Painting Gift Set Perforated Paper - Healthy Educational Play for Kids Girls Boys Toddlers
- Price
- $4.27
- Rating
- 4.6/5
- Reviews
- 376
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 flat
Sellers
59
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
2%
- Bendon54%
- Disney22%
- Crayola13%
- Kidcraft5%
- Tara Toys4%
- Skillmatics2%
- Open — no brand owns it (1 brand, 2%)
Frozen Crafts demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar · busiest ÷ quietest = 3.7×
Top Frozen Crafts search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- frozen coloring book67K/yr
- elsa coloring book17K/yr
- frozen crafts15K/yr
- frozen coloring books for girls 3-516K/yr
- frozen activity book12K/yr
- frozen coloring book ages 2-49K/yr
- frozen arts and crafts9K/yr
- frozen craft8K/yr
- frozen coloring7K/yr
- frozen coloring books4K/yr
What reviews say buyers love and hate about Frozen Crafts
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“the colors are vibrant”
“good product to keep the little ones entertained”
“Cute gift”
“It is the perfect size”
“Its truly mess free”
What buyers complain about
74% of reviews“Not worth”
“extremely difficult to open”
“Tiny”
“Leaks”
“Very poor quality paper”
Frozen Crafts return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
58%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Frozen Crafts questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
