Is frozen crafts profitable to sell on Amazon United States?

The niche generates $190K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.6%. Flapen's verdict: Skip it (39/100).

How competitive is the frozen crafts niche?

7 brands and 59 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in frozen crafts?

Top complaints mined from reviews: Value For Money, Ease Of Use, Size-Overall. The return rate is 1.2%.

When does demand for frozen crafts peak?

Demand peaks in Feb–Mar; the busiest month runs 3.7× the quietest.

What does it cost to enter the frozen crafts niche?

Listings span $4.27–$27.31; the average listing price is $10.33 (sweet spot $15–$100). The average incumbent carries 2,803 reviews — the moat a new listing must climb.

frozen crafts

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.27–$27.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$190K

$190K/yr · 170K searches

Review moat

Okay2,803.21

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$10.33

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad77%

top-5 click share — a locked-up shelf

Growth

Bad-21.6%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, frozen crafts is a $190K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 39/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

frozen crafts market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: $155K–$207K; units × avg price
Conversion rate: 10.8%
Avg BSR: #284
Page quality: 0%
Prime: 100%
Sponsored: 43%
Out of stock: 2.3%
Avg brand age: 35 months
Avg seller age: 160 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Bendon54%
Disney22%
Crayola13%
Kidcraft5%
Tara Toys4%
Skillmatics2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 78 weeks — -21.6% search growth over the last 90 days.

Peak months: Feb, Mar · busiest ÷ quietest = 3.7×

Open Trend

Top frozen crafts search terms

frozen coloring book67K/yr -26.7%8.7% conv.
elsa coloring book17K/yr -6.4%8.5% conv.
frozen crafts15K/yr -14.8%1.4% conv.
frozen coloring books for girls 3-516K/yr -21.7%11.7% conv.
frozen activity book12K/yr -32.6%2.4% conv.
frozen coloring book ages 2-49K/yr -34.8%9.5% conv.
frozen arts and crafts9K/yr +1.3%2.1% conv.
frozen craft8K/yr -8.2%1.8% conv.
frozen coloring7K/yr -24.9%5.1% conv.
frozen coloring books4K/yr +29.2%5.9% conv.

All search terms

Top frozen crafts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bendon Frozen Coloring and Activity Book (Coloring Book)

Bendon$7.044.7★1,131 rev

Bendon Frozen 2 Coloring Book Disney Arts Crafts Coloring Painting Gift Set Perforated Paper - Healthy Educational Play for Kids Girls Boys Toddlers

Bendon$4.274.6★376 rev

Crayola Frozen Color Wonder Coloring Set 18 Mess Free Coloring Pages for Toddlers Toys for Kids Toddler Gifts

Crayola$7.664.8★18,208 rev

Disney Frozen II Gigantic Coloring and Activity Book with Bonus Stand-Up Character

Disney$5.864.5★38 rev

Disney Frozen Coloring Book Set With Frozen Stickers With Frozen Coloring Book Frozen Sticker Set 3-D Puffy Sticker Sheet and More

Disney$12.004.7★837 rev

Newest

by launch date

ZHOC Reusable Water Painting Books for Kids Magic Water Reveal Coloring Books with Water Pens (Ice World) No-Mess Coloring Book Fun Travel Activity for Ages 3 4 5 6 7 8

ZHOC$6.9579 rev

4mo ago

Skillmatics Foil Fun Disney Frozen Mess-Free Art for Kids

Skillmatics$27.3174 rev

1y ago

Paint with Water Coloring Books for Kids Pocket Mess Free Watercolor Painting Sets for Toddlers Art and Craft Drawing Activities Gifts for Kids Ages 4 5 6 7 8+ Travel Activity Toys - Princess

Kidcraft$6.271,313 rev

2y ago

Disney Frozen II Gigantic Coloring and Activity Book with Bonus Stand-Up Character

Disney$5.8638 rev

3y ago

Bendon Frozen 2 Coloring Book Disney Arts Crafts Coloring Painting Gift Set Perforated Paper - Healthy Educational Play for Kids Girls Boys Toddlers

Bendon$4.27376 rev

5y ago

What buyers say about frozen crafts

What buyers praise and complain about, mined from review topics.

What buyers love

Color22%

“the colors are vibrant”

Fun/Entertainment Experience19%

“good product to keep the little ones entertained”

Gifting Purpose8%

“Cute gift”

Size-Overall8%

“It is the perfect size”

Mess Free6%

“Its truly mess free”

Value For Money5%

“Good value for the money”

Ease Of Cleaning5%

“Clean up is easy”

Ease Of Use4%

“easy to use”

Quality-Overall3%

“Great quality”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Value For Money14%

“Not worth”

Ease Of Use11%

“extremely difficult to open”

Size-Overall11%

“Tiny”

Leak-Proof7%

“Leaks”

Paper Quality7%

“Very poor quality paper”

Thickness7%

“The paper isnt the thickest”

Functionality-Overall5%

“Do not work well”

Adhesion/Stickiness5%

“others they wont stick in places”

Color4%

“Also they never include all the colors you need or enough of the common colors”

Advertised Vs Actual Product4%

“Untruthful”

Top return reasons

Size-Overall31%

Value For Money13%

Advertised Vs Actual Product10%

Color9%

Quality-Overall7%

Defective Material/Parts5%