Is frozen coloring book profitable to sell on Amazon United States?

The niche generates $113K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Skip it (32/100).

How competitive is the frozen coloring book niche?

5 brands and 55 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in frozen coloring book?

Top complaints mined from reviews: Size-Overall, Ease Of Use, Thickness. The return rate is 1.1%.

When does demand for frozen coloring book peak?

Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.

What does it cost to enter the frozen coloring book niche?

Listings span $4.27–$12.00; the average listing price is $7.05 (sweet spot $15–$100). The average incumbent carries 2,602 reviews — the moat a new listing must climb.

frozen coloring book

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Great11.7%

search→purchase rate — share of searches ending in a sale

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Okay2,602.1

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$113K

$113K/yr · 138K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad$7.05

avg listing price — sweet spot $15–$100

Growth

Bad-24.2%

90-day search growth — must beat 0% to launch

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$4.27–$12.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, frozen coloring book is a $113K/yr Amazon United States market (138K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

frozen coloring book market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: $106K–$141K; units × avg price
Conversion rate: 11.7%
Avg BSR: #349
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 2.8%
Avg brand age: 41 months
Avg seller age: 163 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Bendon58%
Disney24%
Crayola13%
Kidcraft3%
ZHOC2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Open Trend

Top frozen coloring book search terms

frozen coloring book67K/yr -26.7%8.7% conv.
elsa coloring book17K/yr -6.4%8.5% conv.
frozen coloring books for girls 3-516K/yr -21.7%11.2% conv.
frozen activity book12K/yr -32.6%2.3% conv.
frozen coloring book ages 2-49K/yr -34.8%9.5% conv.
frozen coloring7K/yr -24.9%5.0% conv.
frozen coloring books4K/yr +29.2%5.8% conv.
elsa coloring books for girls 3-55K/yr -39.7%14.5% conv.

All search terms

Top frozen coloring book products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bendon Frozen Coloring and Activity Book (Coloring Book)

Bendon$7.044.7★1,131 rev

Bendon Frozen 2 Coloring Book Disney Arts Crafts Coloring Painting Gift Set Perforated Paper - Healthy Educational Play for Kids Girls Boys Toddlers

Bendon$4.274.6★376 rev

Crayola Frozen Color Wonder Coloring Set 18 Mess Free Coloring Pages for Toddlers Toys for Kids Toddler Gifts

Crayola$7.664.8★18,208 rev

Disney Frozen II Gigantic Coloring and Activity Book with Bonus Stand-Up Character

Disney$5.864.5★38 rev

Disney Frozen Coloring Book Set With Frozen Stickers With Frozen Coloring Book Frozen Sticker Set 3-D Puffy Sticker Sheet and More

Disney$12.004.7★837 rev

Newest

by launch date

ZHOC Reusable Water Painting Books for Kids Magic Water Reveal Coloring Books with Water Pens (Ice World) No-Mess Coloring Book Fun Travel Activity for Ages 3 4 5 6 7 8

ZHOC$6.9579 rev

4mo ago

Paint with Water Coloring Books for Kids Pocket Mess Free Watercolor Painting Sets for Toddlers Art and Craft Drawing Activities Gifts for Kids Ages 4 5 6 7 8+ Travel Activity Toys - Princess

Kidcraft$6.271,313 rev

2y ago

Disney Frozen II Gigantic Coloring and Activity Book with Bonus Stand-Up Character

Disney$5.8638 rev

3y ago

Bendon Frozen 2 Coloring Book Disney Arts Crafts Coloring Painting Gift Set Perforated Paper - Healthy Educational Play for Kids Girls Boys Toddlers

Bendon$4.27376 rev

5y ago

Coloring Book Disney Frozen 2 Arts Crafts Coloring Painting Gift Set Perforated Paper - Healthy Educational Play for Kids Girls Boys Toddlers

Disney$4.82590 rev

6y ago

What buyers say about frozen coloring book

What buyers praise and complain about, mined from review topics.

What buyers love

Color25%

“the colors are vibrant”

Fun/Entertainment Experience18%

“good product to keep the little ones entertained”

Size-Overall9%

“It is the perfect size”

Mess Free7%

“Its truly mess free”

Value For Money6%

“Good value for the money”

Ease Of Cleaning6%

“Clean up is easy”

Ease Of Use4%

“easy to use”

Quality-Overall3%

“Great quality”

Gifting Purpose3%

“Excellent gift for Anyone”

Developmental Needs2%

“Awesome for kids”

What buyers complain about

Size-Overall15%

“Tiny”

Ease Of Use15%

“extremely difficult to open”

Thickness10%

“The paper isnt the thickest”

Paper Quality10%

“Very poor quality paper”

Leak-Proof10%

“Leaks”

Value For Money8%

“Not worth”

Advertised Vs Actual Product5%

“Untruthful”

Certifications3%

“Obviously couldn't or wouldn't get licensing from Disney”

Color3%

“The colors were not very vivid which is why I rated it this way”

Top return reasons

Size-Overall35%

Advertised Vs Actual Product12%

Value For Money11%

Color10%

Quality-Overall8%

Functionality-Overall6%

Gifting Purpose4%

Defective Material/Parts2%

Ease Of Use2%

Paper Quality2%

Common questions

Is frozen coloring book profitable to sell on Amazon United States?: The niche generates $113K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Skip it (32/100).
How competitive is the frozen coloring book niche?: 5 brands and 55 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in frozen coloring book?: Top complaints mined from reviews: Size-Overall, Ease Of Use, Thickness. The return rate is 1.1%.
When does demand for frozen coloring book peak?: Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
What does it cost to enter the frozen coloring book niche?: Listings span $4.27–$12.00; the average listing price is $7.05 (sweet spot $15–$100). The average incumbent carries 2,602 reviews — the moat a new listing must climb.