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Frozen Coloring Book

brand-locked demand (top 5 brands take 100% of clicks) — Frozen Coloring Book doesn't clear our bar today.

Flapen Score

32
Skip it

Ranks 2,857 of 3,143 Toys & Games niches · −14 vs the category median of 46

Market size 27Growth 13Conversion 94Competition 13Returns 92Price range 0Avg price 20Brand share 0Review moat 39Quality gap 25
This niche Category average · 3,143 niches

Is Frozen Coloring Book profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Frozen Coloring Book is a $113K/yr Amazon United States market (138K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 32/100.

Frozen Coloring Book: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.2% over the last 90 days and 11.7% of searches end in a purchase.

$113K

revenue / yr

Units sold / yr20K
Search volume / yr-24.2%138K
Conversion rate11.7%
Avg price$7.05

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 55
Top-5 product click share84%
Open market0%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement50%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews2,602

Top Frozen Coloring Book products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

$0$11K$23K$34K$45K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

55

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Bendon58%
  • Disney24%
  • Crayola13%
  • Kidcraft3%
  • ZHOC2%
  • Open — no brand owns it (0%)

Frozen Coloring Book demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume138KCVR11.7%Products10Brands5Top 5 Brands100%OOS Rate2.8%Rating4.6★Reviews2,602Avg BSR#349
8K6KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Top Frozen Coloring Book search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • frozen coloring book67K/yr
  • elsa coloring book17K/yr
  • frozen coloring books for girls 3-516K/yr
  • frozen activity book12K/yr
  • frozen coloring book ages 2-49K/yr
  • frozen coloring7K/yr
  • frozen coloring books4K/yr
  • elsa coloring books for girls 3-55K/yr

What reviews say buyers love and hate about Frozen Coloring Book

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Color25%

the colors are vibrant

Fun/Entertainment Experience18%

good product to keep the little ones entertained

Size-Overall9%

It is the perfect size

Mess Free7%

Its truly mess free

Value For Money6%

Good value for the money

What buyers complain about

80% of reviews
Size-Overall15%

Tiny

Ease Of Use15%

extremely difficult to open

Thickness10%

The paper isnt the thickest

Paper Quality10%

Very poor quality paper

Leak-Proof10%

Leaks

Frozen Coloring Book return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

63%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
35%
2Advertised Vs Actual Product
12%
3Value For Money
11%
4Color
10%
5Quality-Overall
8%

Common Frozen Coloring Book questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Frozen Coloring Book 32/100 on Amazon United States — Skip it. The niche generates $113K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -24.2% over the last 90 days.
Search demand for Frozen Coloring Book on Amazon United States peaks in Nov–Dec, where the busiest month runs 3.7× the quietest.