friendship bracelet maker
Skip itSoft demand (-20.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$17.13avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.07–$35.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,054.26avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$64K$64K/yr · 109K searches
Growth
Bad-20.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, friendship bracelet maker is a $64K/yr Amazon United States market (109K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
friendship bracelet maker market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $69K–$86K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #245
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
39
Top-5 brand share
68%
Top 20: 99%
Top-5 click share
53%
Top 20: 92%
Open market
28%
- Loopdedoo34%
- Choose Friendship11%
- FINGERINSPIRE8%
- BENECREAT8%
- zwzxd6%
- Comidox4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.0% search growth over the last 90 days.Peak months: Aug, Nov, Dec · busiest ÷ quietest = 5.2×
Top friendship bracelet maker search terms
- friendship bracelet loom14K/yr
- friendship bracelet maker23K/yr
- loopdedoo bracelet maker24K/yr
- friendship bracelet board8K/yr
- loopdedoo8K/yr
- braided bracelet kit3K/yr
- braided bracelet making kit9K/yr
- my friendship bracelet maker4K/yr
- choose friendship my friendship bracelet maker an american original | 20 pre-cut threads - makes up to 8 bracelets | craft kit kids bracelet making kit jewelry-making kit gifts for girls 8-1212K/yr
- playmonster loopdedoo bracelet maker2K/yr
Top friendship bracelet maker products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Loopdedoo DIY Friendship Bracelet Maker Kit - Bracelet Making Kit for Kids Ages 8 & Up - Make Bracelets in Minutes for Birthday Christmas Gift - Award Winning Craft Kit
Loopdedoo$22.964.4★1,611 rev
Loopdedoo Deluxe DIY Friendship Bracelet Maker Kit - Make Bracelets in Minutes for Birthdays and Friendship Gifts - Award Winning Crafts Kit for Kids Aged 8+
Loopdedoo$35.474.4★342 rev
Choose Friendship My Friendship Bracelet Maker an American Original | 20 Pre-Cut Threads - Makes Up to 8 Bracelets | Craft Kit Kids Bracelet Making Kit Jewelry-Making Kit Gifts for Girls 8-12
Choose Friendship$23.064.4★9,794 rev
Friendship Bracelet Making Kit toys ages for 8 9 10 11 12 Year Old Girls Kids Travel Activity Set diy kit Arts and Crafts Bracelets String Maker Kit Great Christmas Birthday Gifts (Purple-Pink)
zwzxd$12.864.2★94 rev
BENECREAT Wooden Bracelet Maker Braiding Loom Board with 42pcs Cudgels for Multicord Knitting Wristband Crafts Bracelet Making 9x5.9x0.6inch
BENECREAT$13.794.0★15 rev
Newest
by launch date
GadgetNova Adjustable Bracelet Maker Portable Braiding Tool for Friendship Bracelets 3D Printed Weaving Tool Bead Loom for DIY Handmade Crafts Jewelry Knitting
GadgetNova$9.900 rev
BOLVISEP 2-in-1 Friendship Bracelet Maker Kit for Girls Ages 8-12 Create Stretch & Classic Bracelets DIY Arts & Crafts Kit Gift with Beads Charms & Stickers Make 26 Bracelets Great Birthday Gift
BOLVISEP$17.4644 rev
Maynacs Friendship Bracelet Making Kit for Girls 8-12 28 Pre-Cut Threads
Maynacs$25.611,701 rev
FINGERINSPIRE 2Pcs Plywood Wood Friendship Bracelet Making Kit 24x12cm/9.5x4.7 Inch Antique White String Bracelets Maker Craft Tool Rectangle with Heart Bracelet Braiding Disk for Beginners
FINGERINSPIRE$9.0615 rev
Cool Maker Stackd Heishi Studio Bracelet Making Kit Ages 7+
Cool Maker$19.79957 rev
Trending
90-day click momentumBOLVISEP 2-in-1 Friendship Bracelet Maker Kit for Girls Ages 8-12 Create Stretch & Classic Bracelets DIY Arts & Crafts Kit Gift with Beads Charms & Stickers Make 26 Bracelets Great Birthday Gift
BOLVISEP$17.464.3★
GadgetNova Adjustable Bracelet Maker Portable Braiding Tool for Friendship Bracelets 3D Printed Weaving Tool Bead Loom for DIY Handmade Crafts Jewelry Knitting
GadgetNova$9.900.0★
FINGERINSPIRE 2Pcs Plywood Wood Friendship Bracelet Making Kit 24x12cm/9.5x4.7 Inch Antique White String Bracelets Maker Craft Tool Rectangle with Heart Bracelet Braiding Disk for Beginners
FINGERINSPIRE$9.064.0★
BENECREAT Wooden Bracelet Maker Braiding Loom Board with 42pcs Cudgels for Multicord Knitting Wristband Crafts Bracelet Making 9x5.9x0.6inch
BENECREAT$13.794.0★
Maynacs Friendship Bracelet Making Kit for Girls 8-12 28 Pre-Cut Threads
Maynacs$24.764.5★
What buyers say about friendship bracelet maker
What buyers praise and complain about, mined from review topics.What buyers love
“Cute gift”
“Fun for kids”
“Great variety of colors”
“Excellent product”
“Easy to use”
“Good value for the money”
“Just what I was looking for”
“Base feels strong enough to last for a while”
“Better than cotton”
“great for embroidery that Im doing on clothes”
What buyers complain about
“Not good quality”
“Difficult to use”
“the instructions are awful”
“Didn't work well”
“That ongoing cost made it feel much more expensive than expected”
“Size is not functional”
“misleading picture”
“Breaks quickly”
“Bummed there was no gray”
“Fabric Not what they say”
Top return reasons
Common questions
- Is friendship bracelet maker profitable to sell on Amazon United States?
- The niche generates $64K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Skip it (49/100).
- How competitive is the friendship bracelet maker niche?
- 21 brands and 39 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in friendship bracelet maker?
- Top complaints mined from reviews: Quality-Overall, Ease Of Use, Instructions/User Manual/Troubleshooting. The return rate is 1.6%.
- When does demand for friendship bracelet maker peak?
- Demand peaks in Aug–Nov–Dec; the busiest month runs 5.2× the quietest.
- What does it cost to enter the friendship bracelet maker niche?
- Listings span $6.07–$35.47; the average listing price is $17.13 (sweet spot $15–$100). The average incumbent carries 2,054 reviews — the moat a new listing must climb.