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Fortune Teller

Fail

Prices span $7.39–$14.75, mostly outside the sweet spot, so Fortune Teller is a Fail.

Flapen Score
47
47 / 100
Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 46
Market size
$82K/yr112K searches / yr
90-day growth
+21.3%search demand this quarter
Competition
48%top-5 click share · 13 brands · 16 sellers

Flapen Score

Fortune Teller against its category

The dotted line is the Toys & Games average. Past it, Fortune Teller is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fortune Teller market on Amazon at a glance

Shoppers on Amazon United States searched for Fortune Teller 112K times last year and spent an estimated $82K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $82K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
+21.3%
Conversion, latest week
6.0%
Market size, estimated
$82Ka year
Peak month
December6.2× the quietest month
Top search term
jelly sticker book35K searches a year

02 · Price

A sale here is worth $12.18.

Listings sell for $12.18 on average, from $7.39 to $14.75. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $12.18 that is $3K to $6K a year per listing.

Average price
$12.18under the $15 to $100 sweet spot
Price range
$7.39–$14.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #446 within Stickers. It carries 521 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#446in Stickers
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
521per listing
Listings tracked
25

04 · Newcomers

13 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
13Amazon's first-year sales bar
Average brand age
25 months

Products

Top Fortune Teller products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

16

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

48%

Top 20: 93%

Open market

13%

  • Brand 151%
  • Brand 213%
  • Brand 311%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (7 brands, 13%)

Demand

Fortune Teller search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Fortune Teller search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jelly sticker book35K/yr
  • jelly stickers44K/yr
  • jelly stickers for toddlers 1-311K/yr
  • stick 4 ever jelly sticker book8K/yr
  • reusable jelly sticker book6K/yr
  • jelly sticker4K/yr
  • stick4ever jelly sticker book4K/yr

Reviews and returns

What reviews say buyers love and hate about Fortune Teller

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Fun/Entertainment Experience”
20%of negative reviews mention “Adhesion/Stickiness”
0.9%of orders come back
“Not sure how well they stick”
A buyer, on “Adhesion/Stickiness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fortune Teller questions

Answered from the same tracked data.