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Foil Fun Halloween

Fail

The top 5 products take 100% of clicks, so Foil Fun Halloween is a Fail.

Flapen Score
33
33 / 100
Ranks 2,795 of 3,143 Toys & Games niches · −13 vs the category median of 46
Market size
$4K/yr26K searches / yr
90-day growth
+34.6%search demand this quarter
Competition
100%top-5 click share · 4 brands · 5 sellers

Flapen Score

Foil Fun Halloween against its category

The dotted line is the Toys & Games average. Past it, Foil Fun Halloween is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foil Fun Halloween market on Amazon at a glance

Shoppers on Amazon United States searched for Foil Fun Halloween 26K times last year and spent an estimated $4K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +34.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+34.6%
Conversion, latest week
0.9%
Market size, estimated
$4Ka year
Top search term
halloween foil art6K searches a year

02 · Price

A sale here is worth $15.22.

Listings sell for $15.22 on average, from $9.97 to $21.13. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At $15.22 that is $2K to $4K a year per listing.

Average price
$15.22inside the $15 to $100 sweet spot
Price range
$9.97–$21.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 50.8% of listings are out of stock. The average listing ranks #2,006 within Craft Kits. It carries 54 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
50.8%
Average rank
#2,006in Craft Kits
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
54per listing
Listings tracked
4

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
20 months

Products

Top Foil Fun Halloween products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 219%
  • Brand 316%
  • Brand 410%

Demand

Foil Fun Halloween search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KOctNovDecJanFebMarAprMayJunJul

Peak months: Oct · busiest ÷ quietest = 14.8× · 10 of 12 months tracked

Search terms

Top Foil Fun Halloween search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • halloween foil art6K/yr
  • foil fun halloween9K/yr
  • skillmatics foil fun halloween3K/yr
  • halloween foil fun4K/yr
  • foil art halloween4K/yr

Reviews and returns

What reviews say buyers love and hate about Foil Fun Halloween

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Fun/Entertainment Experience”
26%of negative reviews mention “Color”
1.9%of orders come back
“these are stupid colors for a Halloween picture”
A buyer, on “Color”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Foil Fun Halloween questions

Answered from the same tracked data.