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Foam Slime

Fail

Demand is soft, at -13.4% this quarter, so Foam Slime is a Fail.

Flapen Score
49
49 / 100
Top 33% of 3,143 Toys & Games niches · +3 vs the category median of 46
Market size
$166K/yr322K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
63%top-5 click share · 9 brands · 30 sellers

Flapen Score

Foam Slime against its category

The dotted line is the Toys & Games average. Past it, Foam Slime is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foam Slime market on Amazon at a glance

Shoppers on Amazon United States searched for Foam Slime 322K times last year and spent an estimated $166K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 322K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $166K a year.

Searches, last 12 months
322K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
3.6%
Market size, estimated
$166Ka year
Peak month
December3.2× the quietest month
Top search term
floam84K searches a year

02 · Price

A sale here is worth $14.47.

Listings sell for $14.47 on average, from $5.19 to $27.97. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $14.47 that is $11K to $14K a year per listing.

Average price
$14.47under the $15 to $100 sweet spot
Price range
$5.19–$27.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$11K–$14K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #2,798 within Clay & Dough. It carries 791 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
6.4%
Average rank
#2,798in Clay & Dough
Average rating
4.11 starsAmazon United States average 4.42 stars
Average reviews
791per listing
Listings tracked
17

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Foam Slime products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

30

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

8%

  • Brand 147%
  • Brand 218%
  • Brand 313%
  • Brand 47%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (3 brands, 8%)

Demand

Foam Slime search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Foam Slime search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • floam84K/yr
  • play foam51K/yr
  • foam slime32K/yr
  • playfoam42K/yr
  • sensory foam21K/yr
  • silly foam10K/yr
  • play foam for kids18K/yr
  • floam slime8K/yr
  • fun foam7K/yr
  • foam for kids7K/yr

Reviews and returns

What reviews say buyers love and hate about Foam Slime

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Smell”
10%of negative reviews mention “Smell”
0.4%of orders come back
“the scent is overpowering”
A buyer, on “Smell”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Foam Slime questions

Answered from the same tracked data.