Foam Slime
FailDemand is soft, at -13.4% this quarter, so Foam Slime is a Fail.
- Flapen Score
- 49 / 100Top 33% of 3,143 Toys & Games niches · +3 vs the category median of 4649
- Market size
- $166K/yr322K searches / yr
- 90-day growth
- -13.4%search demand this quarter
- Competition
- 63%top-5 click share · 9 brands · 30 sellers
Flapen Score
Foam Slime against its category
The dotted line is the Toys & Games average. Past it, Foam Slime is stronger. Inside it, weaker.
Market
The Foam Slime market on Amazon at a glance
Shoppers on Amazon United States searched for Foam Slime 322K times last year and spent an estimated $166K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 322K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $166K a year.
- Searches, last 12 months
- 322K
- Growth, 90 days vs prior 90
- -13.4%
- Conversion, latest week
- 3.6%
- Market size, estimated
- $166Ka year
- Peak month
- December3.2× the quietest month
- Top search term
- floam84K searches a year
02 · Price
A sale here is worth $14.47.
Listings sell for $14.47 on average, from $5.19 to $27.97. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $14.47 that is $11K to $14K a year per listing.
- Average price
- $14.47under the $15 to $100 sweet spot
- Price range
- $5.19–$27.97
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $11K–$14K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #2,798 within Clay & Dough. It carries 791 reviews at 4.11 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 6.4%
- Average rank
- #2,798in Clay & Dough
- Average rating
- 4.11 starsAmazon United States average 4.42 stars
- Average reviews
- 791per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Foam Slime products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Silly Foam Creative Modeling Foam Beads 1-Pack of 6 Neon Pastel Colors Perfect for Preschool and Kids Arts & Crafts Sensory Play STEM Travel Toy Easter Basket Stuffers Non-Toxic (Age 3+)
- Price
- $11.80
- Rating
- 3.7/5
- Reviews
- 110
- Age
- 3y ago

Silly Foam Creative Modeling Foam Beads 1-Pack of 6 Primary Colors Easy Clean Up Perfect for Preschool and Kids Arts & Crafts Sensory Play STEM Travel Toy Holiday Gifts Non-Toxic (Age 3+)
- Price
- $14.05
- Rating
- 4.2/5
- Reviews
- 392
- Age
- 3y ago

Play-Doh Scented Foam Slime for Kids Teal Cookie Scent Popular Toys Gifts and Party Favors
- Price
- $5.19
- Rating
- 3.9/5
- Reviews
- 792
- Age
- 10mo ago

Educational Insights Playfoam Party Pack
- Price
- $17.30
- Rating
- 4.6/5
- Reviews
- 1,756
- Age
- 15y ago

Play-Doh Scented Slime Variety Pack 6-Pack Variety Super Stretch Foam Butter & Cloud Slime (Strawberry Grape Cotton Candy Blue Raspberry Watermelon Citrus Scented) Gifts and Party Favors
- Price
- $9.67
- Rating
- 4.0/5
- Reviews
- 877
- Age
- 1y ago
Trending
estimated 90-day click momentum
Foam Beads Play Kit - 15 Pack Modeling Foam Beads Slime for Kids
- Price
- $9.87
- Rating
- 3.8/5
- Reviews
- 28
- Age
- 5mo ago

Silly Foam Creative Modeling Foam Beads 2-Pack of 6 Primary + 6 Neon Pastel Blocks No-Slime No-Mess Perfect for Preschool Kids Arts & Crafts Sensory Play STEM Travel Toy Non-Toxic (Age 3+)
- Price
- $24.53
- Rating
- 4.2/5
- Reviews
- 392
- Age
- 2y ago

Creativity for Kids Sensory Surprise Ocean Kit | Crunchy Sensory Foam Toy for Kids | Dig Squish & Discover Hidden Ocean Surprises | Mess-Free Screen-Free Play (Ages 4+)
- Price
- $9.63
- Rating
- 4.0/5
- Reviews
- 19
- Age
- 5mo ago

Silly Foam Creative Modeling Foam Beads 2-Pack of 6 Primary Colors Easy Clean Up Perfect for Preschool and Kids Arts & Crafts Sensory Play STEM Travel Toy Holiday Gifts Non-Toxic (Age 3+)
- Price
- $24.50
- Rating
- 4.2/5
- Reviews
- 392
- Age
- 2y ago

Silly Foam Creative Modeling Foam Beads 1-Pack of 6 Neon Pastel Colors Perfect for Preschool and Kids Arts & Crafts Sensory Play STEM Travel Toy Easter Basket Stuffers Non-Toxic (Age 3+)
- Price
- $11.80
- Rating
- 3.7/5
- Reviews
- 110
- Age
- 3y ago
Newest
by launch date
Foam Beads Play Kit - 15 Pack Modeling Foam Beads Slime for Kids
- Price
- $9.87
- Rating
- 3.8/5
- Reviews
- 28
- Age
- 5mo ago

Creativity for Kids Sensory Surprise Ocean Kit | Crunchy Sensory Foam Toy for Kids | Dig Squish & Discover Hidden Ocean Surprises | Mess-Free Screen-Free Play (Ages 4+)
- Price
- $9.63
- Rating
- 4.0/5
- Reviews
- 19
- Age
- 5mo ago

Play-Doh Scented Foam Slime for Kids Teal Cookie Scent Popular Toys Gifts and Party Favors
- Price
- $5.19
- Rating
- 3.9/5
- Reviews
- 792
- Age
- 10mo ago

Play-Doh Scented Foam Slime for Kids Pink Cotton Candy Scent Popular Toys Gifts and Party Favors
- Price
- $5.58
- Rating
- 3.9/5
- Reviews
- 792
- Age
- 10mo ago

Play-Doh Scented Slime Variety Pack 6-Pack Variety Super Stretch Foam Butter & Cloud Slime (Strawberry Grape Cotton Candy Blue Raspberry Watermelon Citrus Scented) Gifts and Party Favors
- Price
- $9.67
- Rating
- 4.0/5
- Reviews
- 877
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
30
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
8%
- LYRK Collections47%
- Play-Doh18%
- Learning Resources13%
- Educational Insights7%
- Creativity for Kids4%
- MiKoom4%
- Open — no brand owns it (3 brands, 8%)
Demand
Foam Slime search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Foam Slime search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- floam84K/yr
- play foam51K/yr
- foam slime32K/yr
- playfoam42K/yr
- sensory foam21K/yr
- silly foam10K/yr
- play foam for kids18K/yr
- floam slime8K/yr
- fun foam7K/yr
- foam for kids7K/yr
Reviews and returns
What reviews say buyers love and hate about Foam Slime
We read the reviews and the return reasons for every product selling here.
“the scent is overpowering”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foam Slime questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








