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Foam Dice

strong incumbent ratings (4.7★) — Foam Dice doesn't clear our bar today.

Flapen Score

49
Skip it

Top 33% of 3,143 Toys & Games niches · +3 vs the category median of 46

Market size 22Growth 34Conversion 55Competition 55Returns 88Price range 64Avg price 46Brand share 71Review moat 78Quality gap 18
This niche Category average · 3,143 niches

Is Foam Dice profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Foam Dice is a $87K/yr Amazon United States market (164K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 49/100.

Foam Dice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +7.2% over the last 90 days and 4.6% of searches end in a purchase.

$87K

revenue / yr

Units sold / yr13K
Search volume / yr+7.2%164K
Conversion rate4.6%
Avg price$11.49

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers18 · 53
Top-5 product click share52%
Open market37%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement93%
New entrants (1y)4· 0 succeeded
Avg rating4.7★
Avg reviews443

Top Foam Dice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

$0$3K$7K$10K$14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 flat

Sellers

53

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

32%

  • XIPEGPA25%
  • Bedwina12%
  • Rhode Island Novelty11%
  • Teacher Created Resources7%
  • ArtCreativity7%
  • Playbees5%

Foam Dice demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume164KCVR4.6%Products27Brands18Top 5 Brands63%OOS Rate0.5%Rating4.7★Reviews443Avg BSR#376
5K3KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 1.9×

Top Foam Dice search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • foam dice106K/yr
  • foam dice for classroom26K/yr
  • soft dice7K/yr
  • small foam dice5K/yr
  • rubber dice4K/yr
  • foam dice set4K/yr
  • dice foam4K/yr
  • foam dice bulk3K/yr
  • quiet dice3K/yr
  • soft dice for classroom3K/yr

What reviews say buyers love and hate about Foam Dice

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Size-Overall17%

Nice size

Fun/Entertainment Experience13%

Great for your party games

Educational-Overall12%

Great for high schoolers

Quality-Overall10%

Great quality

Color7%

Great variety of colors

What buyers complain about

69% of reviews
Size-Overall38%

Bigger than anticipated

Color13%

Red is also not a true red

Noise Level13%

It can get quite loud with the plastic dice when the are playing math games

Educational-Overall6%

needed them replaced due to long wear over my teaching career

Foam Dice return rate & reasons

Why buyers send it back, as a share of all return requests.

1.4%

Return rate

83%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
73%
2Advertised Vs Actual Product
8%
3Value For Money
5%
4Smell
3%
5Material Quality
2%

Common Foam Dice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Foam Dice 49/100 on Amazon United States — Skip it. The niche generates $87K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved +7.2% over the last 90 days.
Search demand for Foam Dice on Amazon United States peaks in Aug–Sep–Dec, where the busiest month runs 1.9× the quietest.