Is foam dice profitable to sell on Amazon United States?

The niche generates $87K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +7.2%. Flapen's verdict: Skip it (49/100).

How competitive is the foam dice niche?

18 brands and 53 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in foam dice?

Top complaints mined from reviews: Size-Overall, Color, Noise Level. The return rate is 1.4%.

When does demand for foam dice peak?

Demand peaks in Aug–Sep–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the foam dice niche?

Listings span $5.19–$32.40; the average listing price is $11.49 (sweet spot $15–$100). The average incumbent carries 443 reviews — the moat a new listing must climb.

foam dice

Skip it

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Review moat

Great443.33

avg incumbent reviews — the moat a new listing must climb

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Price range

Good$5.19–$32.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$11.49

avg listing price — sweet spot $15–$100

Growth

Okay+7.2%

90-day search growth — must beat 0% to launch

Market size

Bad$87K

$87K/yr · 164K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, foam dice is a $87K/yr Amazon United States market (164K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Aug–Sep–Dec. Verdict: Skip it — 49/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

foam dice market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $115K–$144K; units × avg price
Conversion rate: 4.6%
Avg BSR: #376
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 0.5%
Avg brand age: 50 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 flat

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

32%

XIPEGPA25%
Bedwina12%
Rhode Island Novelty11%
Teacher Created Resources7%
ArtCreativity7%
Playbees5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +7.2% search growth over the last 90 days.

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top foam dice search terms

foam dice106K/yr +4.8%4.1% conv.
foam dice for classroom26K/yr +15.8%3.4% conv.
soft dice7K/yr +9.1%4.1% conv.
small foam dice5K/yr +18.8%4.1% conv.
rubber dice4K/yr +1.8%0.8% conv.
foam dice set4K/yr +12.3%3.7% conv.
dice foam4K/yr -7.0%6.2% conv.
foam dice bulk3K/yr +30.7%6.2% conv.
quiet dice3K/yr +14.4%2.1% conv.
soft dice for classroom3K/yr +1.8%4.7% conv.

All search terms

Top foam dice products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

60PCS Foam Dice Set Small Colorful Dices with Number Dots for Math Game Building Toys Classroom Educational Toy Entertainment for Party Favor Birthday Gifts in 7 Colors (0.78inch)

XIPEGPA$10.594.8★106 rev

Foam Dice Set - Bulk Pack of 36 1.5 Inch Large Assorted Colorful Foam Dice Cubes with Number Dots Use for Kids Classrooms Math Games Building Toys Party Supplies by Bedwina

Bedwina$13.194.8★1,346 rev

~ 12 ~ Foam Dice ~ 1.5 Inch ~ Games Math Teaching ~ NEW

Rhode Island Novelty$6.464.7★124 rev

Teacher Created Resources Foam Traditional Dice (20603)

Teacher Created Resources$9.444.7★485 rev

ArtCreativity Pack of 24 Colored Foam Dice Set -1.5 Inches Big - Colorful Dice Set - Six Assorted Colors - Fun Playing Kids Math Games Classroom Games - Great Gift for Kids

ArtCreativity$10.864.7★473 rev

Newest

by launch date

28PCS Foam Dice Set Colorful Dices with Number Dots Toys for Math Game Building Classroom Educational Entertainment for Party Favor Birthday Gifts in 6 Colors (1.2inch)

XIPEGPA$9.393 rev

4mo ago

XIPEGPA 6PCS Foam Dice Set Large Colorful Dices with Number Dots for Math Game Building Classroom Educational Entertainment for Party Favor Birthday Gifts in 6 Colors (2.4inch)

XIPEGPA$8.895 rev

4mo ago

Yoodelife Foam Dice Set 1.5 Inch Large Assorted Colorful Foam Dice Cubes with Number Dots Playing Square Blocks Use for Gift Games Math Teaching Party Supplies Pack of 4

Yoodelife$5.5410 rev

9mo ago

Halloscume 24 Pcs EVA Foam Dice 1.5 Inches Large Dice Educational Supply Colorful Soft Dot Foam Yard Cubes for Building Party Fun(Round)

Halloscume$16.408 rev

10mo ago

4 Foam Jumbo Playing Dice - Red Yellow Blue Green - Kids Outdoor/Indoor Games Classroom Supplies

Blu Jay$12.8243 rev

1y ago

What buyers say about foam dice

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“Nice size”

Fun/Entertainment Experience13%

“Great for your party games”

Educational-Overall12%

“Great for high schoolers”

Quality-Overall10%

“Great quality”

Color7%

“Great variety of colors”

Durability6%

“Fun and Durable”

Ease Of Use5%

“Members easily adapted to the use”

Noise Level4%

“they dont make any noise because theyre hard foam”

Soft Feel4%

“Fun and gentle”

Value For Money3%

“Good purchase”

What buyers complain about

Size-Overall38%

“Bigger than anticipated”

Color13%

“Red is also not a true red”

Noise Level13%

“It can get quite loud with the plastic dice when the are playing math games”

Educational-Overall6%

“needed them replaced due to long wear over my teaching career”

Top return reasons

Size-Overall73%

Advertised Vs Actual Product8%

Value For Money5%

Smell3%

Material Quality2%

Scratch Resistance2%

Functionality-Overall1%

Quality-Overall1%

Durability1%

Color1%

Common questions

Is foam dice profitable to sell on Amazon United States?: The niche generates $87K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +7.2%. Flapen's verdict: Skip it (49/100).
How competitive is the foam dice niche?: 18 brands and 53 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in foam dice?: Top complaints mined from reviews: Size-Overall, Color, Noise Level. The return rate is 1.4%.
When does demand for foam dice peak?: Demand peaks in Aug–Sep–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the foam dice niche?: Listings span $5.19–$32.40; the average listing price is $11.49 (sweet spot $15–$100). The average incumbent carries 443 reviews — the moat a new listing must climb.