Floating Toys
FailShoppers spend an estimated $49K a year here, so Floating Toys is a Fail.
- Flapen Score
- 42 / 100Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 4642
- Market size
- $49K/yr35K searches / yr
- 90-day growth
- +24.4%search demand this quarter
- Competition
- 78%top-5 click share · 9 brands · 18 sellers
Flapen Score
Floating Toys against its category
The dotted line is the Toys & Games average. Past it, Floating Toys is stronger. Inside it, weaker.
Market
The Floating Toys market on Amazon at a glance
Shoppers on Amazon United States searched for Floating Toys 35K times last year and spent an estimated $49K. The top 5 brands take 87% of clicks. Demand peaks in Mar–Jun–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 12.5% of those searches ended in a purchase.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved +24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- +24.4%
- Conversion, latest week
- 12.5%
- Market size, estimated
- $49Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- baby pool toys 6-12 months9K searches a year
02 · Price
A sale here is worth $11.21.
Listings sell for $11.21 on average, from $6.70 to $21.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $11.21 that is $6K to $8K a year per listing.
- Average price
- $11.21under the $15 to $100 sweet spot
- Price range
- $6.70–$21.12
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $6K–$8K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #107 within Bath Toys. It carries 11,261 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #107in Bath Toys
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 11,261per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Floating Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
18
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
8%
- Brand 150%
- Brand 217%
- Brand 38%
- Brand 47%
- Brand 55%
- Brand 65%
- Open — no brand owns it (3 brands, 8%)
Demand
Floating Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Jun, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Floating Toys search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baby pool toys 6-12 months9K/yr
- pool toys for babies 6-12 months4K/yr
- munchkin float and play bubbles14K/yr
- floating pool toy3K/yr
- munchkin float & play bubbles bath toy4K/yr
Reviews and returns
What reviews say buyers love and hate about Floating Toys
We read the reviews and the return reasons for every product selling here.
“They are bigger than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Top Loader Storage
$1.3M/yr+5.4%
Camping Crafts
$32K/yr+333.8%
Trading Card Storage Box
$2.5M/yr-4.0%
Kpop Dolls
$3.4M/yr-14.9%
Fathers Day Crafts for Kids
$72K/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Floating Toys questions
Answered from the same tracked data.