Skip to content
45

flesh and blood tcg

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 32Growth 17Conversion 24Competition 46Returns 93Price range 71Avg price 91Brand share 2Review moat 99Quality gap 53

Review moat

Incredible21.36

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$55.57

avg listing price — sweet spot $15–$100

Price range

Good$8.85–$127.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$151K

$151K/yr · 140K searches

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-15.3%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, flesh and blood tcg is a $151K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

flesh and blood tcg market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$111K–$139K
units × avg price
Conversion rate
1.9%
Avg BSR
#2,264
Page quality
0%
Prime
92%
Sponsored
36%
Out of stock
9.3%
Avg brand age
35 months
Avg seller age
171 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

50

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

0%

  • Legend Story Studios70%
  • Flesh & Blood23%
  • Tcg Elements4%
  • GCC1%
  • Rook Robot1%
  • CE1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.3% search growth over the last 90 days.
6K4KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Top flesh and blood tcg search terms

  • flesh and blood63K/yr
  • flesh and blood tcg59K/yr
  • flesh and blood armory deck8K/yr
  • flesh and blood booster box4K/yr
  • flesh and blood blitz deck5K/yr
All search terms

Top flesh and blood tcg products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$8K10%$15K15%$23K20%$30K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about flesh and blood tcg

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money38%

“Price good”

Collectibles25%

“Great set, highly recommend picking it up”

Quality-Overall13%

“The quality of everything is very nice”

Reading/Writing Skills13%

“Ok for learning how to play”

What buyers complain about

Instructions/User Manual/Troubleshooting50%

“However, I was disappointed to learn when I opened the box that you get a play mat, 4 decks, and absolutely no instructions”

Top return reasons

Value For Money50%
Advertised Vs Actual Product25%
Quality-Overall13%
Display-Overall13%

Common questions

Is flesh and blood tcg profitable to sell on Amazon United States?
The niche generates $151K/yr across 25 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -15.3%. Flapen's verdict: Skip it (45/100).
How competitive is the flesh and blood tcg niche?
6 brands and 50 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in flesh and blood tcg?
Top complaints mined from reviews: Instructions/User Manual/Troubleshooting. The return rate is 1.1%.
When does demand for flesh and blood tcg peak?
Demand peaks in Dec; the busiest month runs 1.5× the quietest.
What does it cost to enter the flesh and blood tcg niche?
Listings span $8.85–$127.82; the average listing price is $55.57 (sweet spot $15–$100). The average incumbent carries 21 reviews — the moat a new listing must climb.