Fiyero
a concentrated shelf (top 5 take 100% of clicks) — Fiyero doesn't clear our bar today.
Flapen Score
Ranks 3,069 of 3,143 Toys & Games niches · −20 vs the category median of 46
Is Fiyero profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Fiyero is a $41K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 26/100.
Fiyero: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -6.9% over the last 90 days and 2.0% of searches end in a purchase.
$41K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.
0/100
page quality · 5 products
Top Fiyero products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Mattel Universal Wicked Fiyero Fashion Doll with Posability Removable School Uniform Boots & School Satchel and Textbook Accessory
- Price
- $39.87
- Rating
- 4.8/5
- Reviews
- 350
- Age
- 1y ago
Mattel Universal Pictures Wicked Students of Shiz Multipack
- Price
- $22.89
- Rating
- 4.8/5
- Reviews
- 345
- Age
- 1y ago
Funko POP! Movies: Wicked - Fiyero
- Price
- $15.47
- Rating
- 4.9/5
- Reviews
- 3,528
- Age
- 1y ago
Mattel Universal Wicked Nessarose Fashion Doll & Accessories Including Wheelchair with Brown Curly Hair Posability & Removable Ballroom Look
- Price
- $23.75
- Rating
- 4.8/5
- Reviews
- 542
- Age
- 1y ago
Mattel Universal Pictures Wicked: for Good Collectible Glinda Fashion Doll with Removable Outfit Inspired by The Movie
- Price
- $61.61
- Rating
- 4.9/5
- Reviews
- 500
- Age
- 1y ago
Trending
90-day click momentumMattel Universal Pictures Wicked: for Good Collectible Glinda Fashion Doll with Removable Outfit Inspired by The Movie
- Price
- $61.61
- Rating
- 4.9/5
- Reviews
- 500
- Age
- 1y ago
Mattel Universal Wicked Nessarose Fashion Doll & Accessories Including Wheelchair with Brown Curly Hair Posability & Removable Ballroom Look
- Price
- $23.75
- Rating
- 4.8/5
- Reviews
- 542
- Age
- 1y ago
Mattel Universal Wicked Fiyero Fashion Doll with Posability Removable School Uniform Boots & School Satchel and Textbook Accessory
- Price
- $39.87
- Rating
- 4.8/5
- Reviews
- 350
- Age
- 1y ago
Mattel Universal Pictures Wicked Students of Shiz Multipack
- Price
- $22.89
- Rating
- 4.8/5
- Reviews
- 345
- Age
- 1y ago
Funko POP! Movies: Wicked - Fiyero
- Price
- $15.47
- Rating
- 4.9/5
- Reviews
- 3,528
- Age
- 1y ago
Newest
by launch dateMattel Universal Pictures Wicked Students of Shiz Multipack
- Price
- $22.89
- Rating
- 4.8/5
- Reviews
- 345
- Age
- 1y ago
Mattel Universal Pictures Wicked: for Good Collectible Glinda Fashion Doll with Removable Outfit Inspired by The Movie
- Price
- $61.61
- Rating
- 4.9/5
- Reviews
- 500
- Age
- 1y ago
Mattel Universal Wicked Fiyero Fashion Doll with Posability Removable School Uniform Boots & School Satchel and Textbook Accessory
- Price
- $39.87
- Rating
- 4.8/5
- Reviews
- 350
- Age
- 1y ago
Funko POP! Movies: Wicked - Fiyero
- Price
- $15.47
- Rating
- 4.9/5
- Reviews
- 3,528
- Age
- 1y ago
Mattel Universal Wicked Nessarose Fashion Doll & Accessories Including Wheelchair with Brown Curly Hair Posability & Removable Ballroom Look
- Price
- $23.75
- Rating
- 4.8/5
- Reviews
- 542
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
Brands
2 flat
Sellers
130
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Mattel95%
- Funko5%
Fiyero demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Fiyero search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fiyero30K/yr
- fiyero doll15K/yr
- wicked fiyero9K/yr
- fiero doll3K/yr
- fiyero wicked5K/yr
What reviews say buyers love and hate about Fiyero
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Great gift for my kid who's a huge Wicked fan”
“the value was perfect”
“Its a really fun toy to play with or collect”
“exactly as described by seller”
“Well made”
What buyers complain about
80% of reviews“To expensive”
“as the sticker rips the cardboard”
“They don't stand up perfectly”
“Smaller that I expected -- to small for little kids to play with”
“I will say at full price she is definitely not worth it as the materials are very similar to the papery stiff material used on the other two Glinda's dresses sold at Walmart”
Fiyero return rate & reasons
Why buyers send it back, as a share of all return requests.
2.8%
Return rate
29%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fiyero questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
