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Fishy Fun

Fail

The top 5 products take 91% of clicks, so Fishy Fun is a Fail.

Flapen Score
39
39 / 100
Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46
Market size
$36K/yr19K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
91%top-5 click share · 7 brands · 11 sellers

Flapen Score

Fishy Fun against its category

The dotted line is the Toys & Games average. Past it, Fishy Fun is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fishy Fun market on Amazon at a glance

Shoppers on Amazon United States searched for Fishy Fun 19K times last year and spent an estimated $36K. The top 5 brands take 91% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
9.5%
Market size, estimated
$36Ka year
Top search term
little fish pond magnetic toy4K searches a year

02 · Price

A sale here is worth $20.50.

Listings sell for $20.50 on average, from $16.85 to $23.80. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $20.50 that is $2K to $5K a year per listing.

Average price
$20.50inside the $15 to $100 sweet spot
Price range
$16.85–$23.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #285 within Early Development & Activity Toys. It carries 720 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#285in Early Development & Activity Toys
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
720per listing
Listings tracked
7

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Fishy Fun products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

11

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

4%

  • Brand 148%
  • Brand 217%
  • Brand 39%
  • Brand 49%
  • Brand 59%
  • Brand 66%
  • Open — no brand owns it (1 brand, 4%)

Demand

Fishy Fun search demand

Weekly searches over the year. Pick a range.

700500Spike '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26Jul '26

Search terms

Top Fishy Fun search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • little fish pond magnetic toy4K/yr
  • fishy fun4K/yr
  • fishy fun montessori3K/yr
  • montessori fishing playset3K/yr
  • little fish pond3K/yr
  • cloth fishing game for toddlers2K/yr

Reviews and returns

What reviews say buyers love and hate about Fishy Fun

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Fun/Entertainment Experience”
31%of negative reviews mention “Size-Overall”
2.4%of orders come back
“I noticed an alarmingly large. for the size of this toy”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Fishy Fun questions

Answered from the same tracked data.