fishing game
Worth a lookShows a sweet-spot price point ($18.60 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$18.60avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Market size
Good$833K$833K/yr · 1.1M searches
Price range
Good$8.17–$27.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+29.4%90-day search growth — must beat 0% to launch
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,398.32avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, fishing game is a $833K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
fishing game market data
- Units sold / yr
- 40K–50K
- avg 1,250–1,500/product
- Revenue / yr
- $744K–$930K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #104
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
32
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
22%
- Pressman32%
- CozyBomB12%
- Educational Insights12%
- LILYBUDS11%
- hahaland6%
- NIPLOOOW4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +29.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Top fishing game search terms
- fishing game220K/yr
- magnetic fishing game100K/yr
- fishing toy85K/yr
- fishing games74K/yr
- fish game56K/yr
- lets go fishin game by pressman - the original fast-action fishing game! 1-4 players17K/yr
- fishing toys49K/yr
- fishing game for kids81K/yr
- fishing toys for toddlers 1-343K/yr
- fishing game for toddlers 1-346K/yr
Top fishing game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lets Go Fishin Game by Pressman - The Original Fast-Action Fishing Game! 1-4 players
Pressman$9.624.5★10,380 rev
Educational Insights Reel Big Catch Game - Preschool Math Games for 4 Year Olds Who Can Catch the Longest Fish Game Kindergarten Learning Activities Fishing and Counting Games for Kids Ages 3-5
Educational Insights$16.684.7★1,081 rev
Magnetic Fishing Game Toys for Kids Toddlers 3-5 4-8 Water Table Bathtub Toys with Pole Rod Net Plastic Floating Fish Water Bath Pool Outdoor Toys for Kids Toddlers Baby Age 3 4 5 6 7 8 Year Old
LILYBUDS$16.534.1★448 rev
CozyBomB Magnetic Fishing Toys Game Set for Kids | Water Table Bathtub Kiddie Pool Party Pole Rod Net Outdoor Plastic Floating Fish Toddler Bath Color Ocean Sea Animals Birthday Gift Age 3-5 6 4-8
CozyBomB$16.524.2★29,505 rev
hahaland Montessori Toys for 1 Year Old Boy Girl Birthday Gift - 10 in 1 Cloth Fishing Game Toddler Toys with Stacking Cups - Number Counting Color Sorting Learning
hahaland$23.804.7★3,612 rev
Newest
by launch date
MINGKIDS Shark Fishing Game for Kids Ages 3-5 - Toddler Preschool Learning Toys Educational Board Games for 3 Year Olds Fun Family Game Gift for Boys and Girls
MINGKIDS$10.0967 rev
ORANGE OCEAN 66 PCS Magnetic Fishing Games for Kids Ages 4-8 Toddler Board Games for Kids 4-6 8-12 Toys for 3 4 5 6 Year Old Boys Girls Ideas Birthday Gifts for Boys Girls 3-5 6-8
ORANGE OCEAN$27.69237 rev
JUKUDAHU Magnet Fishing Toys Game for Kids 3-5 - Floating Fish Toys with Inflatable Kiddie Pool Bath for Toddlers Pole Rod Net Outdoor Party for Boys Girls Kids Age 3 4 5 6 7 8 Year Old
JUKUDAHU$23.48119 rev
Arovan Montessori Toys for 1 Year Old - Cloth Fishing Game with Stacking Cups Toddler Toys for One Year Old Boy Girl First Birthday Gift - Sorting Learning Baby Toy 12-18 Months 1 2 Year Old
Arovan$20.17658 rev
Magnetic Fishing Game Toys for Kids Toddlers 3-5 4-8 Water Table Bathtub Toys with Pole Rod Net Plastic Floating Fish Water Bath Pool Outdoor Toys for Kids Toddlers Baby Age 3 4 5 6 7 8 Year Old
LILYBUDS$16.53448 rev
Trending
90-day click momentum
CozyBomB Magnetic Fishing Toys Game Set for Kids | Water Table Bathtub Kiddie Pool Party Pole Rod Net Outdoor Plastic Floating Fish Toddler Bath Color Ocean Sea Animals Birthday Gift Age 3-5 6 4-8
CozyBomB$22.004.2★
MINGKIDS Shark Fishing Game for Kids Ages 3-5 - Toddler Preschool Learning Toys Educational Board Games for 3 Year Olds Fun Family Game Gift for Boys and Girls
MINGKIDS$10.093.8★
Magnetic Fishing Game Toys for Kids Toddlers 3-5 4-8 Water Table Bathtub Toys with Pole Rod Net Plastic Floating Fish Water Bath Pool Outdoor Toys for Kids Toddlers Baby Age 3 4 5 6 7 8 Year Old
LILYBUDS$16.534.1★
JUKUDAHU Magnet Fishing Toys Game for Kids 3-5 - Floating Fish Toys with Inflatable Kiddie Pool Bath for Toddlers Pole Rod Net Outdoor Party for Boys Girls Kids Age 3 4 5 6 7 8 Year Old
JUKUDAHU$23.484.3★
Goody King Magnetic Fishing Game Pool Party Pole Rod Net - Bathtub Outdoor Indoor Carnival Party Water Table Fish Toys Age 3-5 6 4-8 (Large)
Goody King$22.114.3★
What buyers say about fishing game
What buyers praise and complain about, mined from review topics.What buyers love
“Fun for kids”
“Cute product”
“Great Gift”
“Good deal”
“education in a fun way”
“Bright colors”
“Easy to use”
“The size is perfect”
“As expected”
“They are durable”
What buyers complain about
“Cheap quality”
“Too Small”
“Bad magnets”
“Breaks easily”
“It is over priced for what you get”
“obviously made of cheap material”
“Flimsy material”
“It doesnt come with a battery”
“not like the picture”
“Not a good gift item”
Top return reasons
Common questions
- Is fishing game profitable to sell on Amazon United States?
- The niche generates $833K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +29.4%. Flapen's verdict: Worth a look (58/100).
- How competitive is the fishing game niche?
- 15 brands and 32 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in fishing game?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Magnetic Strength/Adsorption. The return rate is 1.9%.
- When does demand for fishing game peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the fishing game niche?
- Listings span $8.17–$27.86; the average listing price is $18.60 (sweet spot $15–$100). The average incumbent carries 5,398 reviews — the moat a new listing must climb.