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Fishing Bath Toy

Fail

Shoppers spend an estimated $47K a year here, so Fishing Bath Toy is a Fail.

Flapen Score
46
46 / 100
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Market size
$47K/yr43K searches / yr
90-day growth
-8.7%search demand this quarter
Competition
62%top-5 click share · 13 brands · 30 sellers

Flapen Score

Fishing Bath Toy against its category

The dotted line is the Toys & Games average. Past it, Fishing Bath Toy is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fishing Bath Toy market on Amazon at a glance

Shoppers on Amazon United States searched for Fishing Bath Toy 43K times last year and spent an estimated $47K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
6.9%
Market size, estimated
$47Ka year
Peak month
December3.1× the quietest month
Top search term
fishing bath toy12K searches a year

02 · Price

A sale here is worth $16.10.

Listings sell for $16.10 on average, from $8.17 to $21.23. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $16.10 that is $2K to $4K a year per listing.

Average price
$16.10inside the $15 to $100 sweet spot
Price range
$8.17–$21.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #177 within Bath Toys. It carries 5,313 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#177in Bath Toys
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
5,313per listing
Listings tracked
17

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Fishing Bath Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

30

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

20%

  • Brand 126%
  • Brand 221%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 68%

Demand

Fishing Bath Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Fishing Bath Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fishing bath toy12K/yr
  • bath fishing toy12K/yr
  • bathtub fishing toy6K/yr
  • fishing bath toys8K/yr
  • bath toys fishing4K/yr

Reviews and returns

What reviews say buyers love and hate about Fishing Bath Toy

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Fun/Entertainment Experience”
18%of negative reviews mention “Durability”
1.4%of orders come back
“Broke quickly”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Fishing Bath Toy questions

Answered from the same tracked data.