Is fishing bath toy profitable to sell on Amazon United States?

The niche generates $47K/yr across 17 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.7%. Flapen's verdict: Skip it (46/100).

How competitive is the fishing bath toy niche?

13 brands and 30 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in fishing bath toy?

Top complaints mined from reviews: Durability, Magnetic Strength/Adsorption, Quality-Overall. The return rate is 1.4%.

When does demand for fishing bath toy peak?

Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the fishing bath toy niche?

Listings span $8.17–$21.23; the average listing price is $16.10 (sweet spot $15–$100). The average incumbent carries 5,313 reviews — the moat a new listing must climb.

fishing bath toy

Skip it

A small market ($47K/yr) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Avg price

Great$16.10

avg listing price — sweet spot $15–$100

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Price range

Okay$8.17–$21.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,313.18

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.7%

90-day search growth — must beat 0% to launch

Market size

Bad$47K

$47K/yr · 43K searches

According to Flapen's Amazon United States niche tracking, fishing bath toy is a $47K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

fishing bath toy market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $40K–$48K; units × avg price
Conversion rate: 6.9%
Avg BSR: #177
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 4.8%
Avg brand age: 40 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

20%

Munchkin26%
CozyBomB21%
LILYBUDS9%
Staroud8%
TOY Life8%
Dwi Dowellin8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top fishing bath toy search terms

fishing bath toy12K/yr +8.6%6.1% conv.
bath fishing toy12K/yr -10.2%6.3% conv.
bathtub fishing toy6K/yr -20.8%5.4% conv.
fishing bath toys8K/yr -34.7%4.7% conv.
bath toys fishing4K/yr -12.8%5.3% conv.

All search terms

Top fishing bath toy products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Munchkin Fishin Magnetic Baby and Toddler Bath Toy 4pc Set

Munchkin$8.174.7★30,781 rev

CozyBomB Magnetic Fishing Toys Game Set for Kids | Water Table Bathtub Kiddie Pool Party Pole Rod Net Outdoor Plastic Floating Fish Toddler Bath Color Ocean Sea Animals Birthday Gift Age 3-5 6 4-8

CozyBomB$16.524.2★29,505 rev

Magnetic Fishing Game Toys for Kids Toddlers 3-5 4-8 Water Table Bathtub Toys with Pole Rod Net Plastic Floating Fish Water Bath Pool Outdoor Toys for Kids Toddlers Baby Age 3 4 5 6 7 8 Year Old

LILYBUDS$16.534.1★448 rev

CozyBomB Magnetic Fishing Toys Game Set for Kids | Water Table Bathtub Kiddie Pool Party Pole Rod Net Outdoor Plastic Floating Fish Toddler Bath Color Ocean Sea Animals Birthday Gift Age 3-5 6 4-8

CozyBomB$11.494.0★5,131 rev

Color Changing No Hole Magnetic Fishing Bath Toys for Kids Toddlers Baby

Staroud$11.734.5★361 rev

Newest

by launch date

iPlay iLearn Baby Fishing Bath Toy Toddler Bathtub Magnetic Fishing Game W/Pole Net Fish Water Squirt Animal Kid Shower Bathtime for Pool Play Birthday Gift 6 12 18 Month 1 2 3 Year Old Boys Girls

iPlay, iLearn$20.0644 rev

4mo ago

hahaland Bath Toys Kids Ages 1-3 Magnetic Fishing Toys & Color Sorting Mesh

hahaland$16.36146 rev

5mo ago

TOY Life Bath Toys for Kids Ages 1-3 Magnetic Fishing Game with Mold Free Wind Up Bath Toys for Toddlers 1-3 & Toy Fishing Pole & Fishing Net Water Table Pool Fun Bathtub Toys for Baby Infant

TOY Life$20.0298 rev

8mo ago

Ms. Rachel Official Counting Fishes Playset with 5 Floatable Toy Fish Educational Toys & Toddler Toys for Girls & Boys Ages 2-3+ Years

Ms. Rachel$11.30249 rev

1y ago

haakaa Baby Bath Fishing Toy Set Mold Free Food Grade Silicone Bathtub Fishing Toy for Toddler & Kids Ages 3-5 BPA-Free Floating Bath Tub Toys for 3 Years+

haakaa$21.2342 rev

1y ago

What buyers say about fishing bath toy

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience46%

“Fun game”

Quality-Overall6%

“Cute product”

Gifting Purpose5%

“I am satisfied with my gift”

Value For Money5%

“Great value”

Magnetic Strength/Adsorption4%

“The magnetic pieces work well”

Color3%

“It is colorful”

Durability3%

“does not break easily”

Ease Of Use3%

“Easy to use”

Water Resistance2%

“The toy is very durable and water resistant”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

Durability18%

“Broke quickly”

Magnetic Strength/Adsorption15%

“Magnet fell out”

Quality-Overall12%

“Bad quality”

Size-Overall5%

“The are small”

Value For Money5%

“A little cheaper than expected”

Strength3%

“They break easily”

Battery Life2%

“Battery life isn't great”

Material Quality2%

“The material is like cheap plastic”

Rusts/Corrodes2%

“it makes no sense that it would rust so quickly”

Functionality-Overall2%

“Not working”

Top return reasons

Size-Overall16%

Functionality-Overall13%

Magnetic Strength/Adsorption13%

Quality-Overall12%

Defective Material/Parts10%

Advertised Vs Actual Product6%

Durability5%

Value For Money4%