Fisher Price Car
FailThe top 5 brands take 100% of clicks, so Fisher Price Car is a Fail.
- Flapen Score
- 37 / 100Ranks 2,483 of 3,143 Toys & Games niches · −9 vs the category median of 4637
- Market size
- $181K/yr123K searches / yr
- 90-day growth
- +13.9%search demand this quarter
- Competition
- 78%top-5 click share · 4 brands · 36 sellers
Flapen Score
Fisher Price Car against its category
The dotted line is the Toys & Games average. Past it, Fisher Price Car is stronger. Inside it, weaker.
Market
The Fisher Price Car market on Amazon at a glance
Shoppers on Amazon United States searched for Fisher Price Car 123K times last year and spent an estimated $181K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $181K a year.
- Searches, last 12 months
- 123K
- Growth, 90 days vs prior 90
- +13.9%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $181Ka year
- Top search term
- fisher price car64K searches a year
02 · Price
A sale here is worth $57.81.
Listings sell for $57.81 on average, from $14.09 to $88.78. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $57.81 that is $14K to $29K a year per listing.
- Average price
- $57.81inside the $15 to $100 sweet spot
- Price range
- $14.09–$88.78
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $14K–$29K
- Returns
- 2.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
46% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #100 within Early Development & Activity Toys. It carries 9,569 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #100in Early Development & Activity Toys
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 9,569per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Fisher Price Car products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fisher-Price Laugh & Learn Crawl Around Car
- Price
- $65.48
- Rating
- 4.8/5
- Reviews
- 3,063
- Age
- 6y ago

Fisher-Price Baby Learning Toy Laugh & Learn Crawl Around Car Activity Center with Smart Stages for Infants Ages 6+ Months Pink
- Price
- $69.68
- Rating
- 4.8/5
- Reviews
- 6,039
- Age
- 11y ago

Little Tikes Cozy Coupe 30th Anniversary Car
- Price
- $49.50
- Rating
- 4.6/5
- Reviews
- 16,248
- Age
- 21y ago

Little Tikes Fairy Cozy Coupe (Amazon Exclusive) Large
- Price
- $65.29
- Rating
- 4.6/5
- Reviews
- 17,211
- Age
- 10y ago

Little Tikes Cozy Coupe Dinosaur Amazon Exclusive Large Green
- Price
- $62.92
- Rating
- 4.6/5
- Reviews
- 13,082
- Age
- 10y ago
Trending
estimated 90-day click momentum
Little Tikes Princess Cozy Coupe
- Price
- $52.65
- Rating
- 4.6/5
- Reviews
- 17,211
- Age
- 9y ago

Step2 Push Around Buggy Kids Push Car Ride On Toy Stroller Substitute Includes Seat Belt & Horn Made of Durable Plastic Max Weight 50 lbs. For Toddlers 1.5-4 Years Old Pink
- Price
- $58.52
- Rating
- 4.7/5
- Reviews
- 9,756
- Age
- 15y ago

Fisher-Price Baby Learning Toy Laugh & Learn Crawl Around Car Activity Center with Smart Stages for Infants Ages 6+ Months Pink
- Price
- $69.68
- Rating
- 4.8/5
- Reviews
- 6,039
- Age
- 11y ago

Little Tikes T-Rex Cozy Coupe (Amazon Exclusive)
- Price
- $63.91
- Rating
- 4.6/5
- Reviews
- 13,082
- Age
- 5y ago

Step2 Whisper Ride II Kids Push Car Ride-On Car with Seat Belt and Horn Quick Fold Handle Stroller Alternative Toddlers and Preschoolers Ages 18+ Months Blue
- Price
- $73.83
- Rating
- 4.6/5
- Reviews
- 16,533
- Age
- 16y ago
Newest
by launch date
Mega Bloks First Builders Build & Race Rig Toddler Blocks Toy
- Price
- $14.09
- Rating
- 4.8/5
- Reviews
- 475
- Age
- 1y ago

Little Tikes Cozy Truck Ride-On - Black
- Price
- $88.78
- Rating
- 4.6/5
- Reviews
- 726
- Age
- 3y ago

Little Tikes T-Rex Cozy Coupe (Amazon Exclusive)
- Price
- $63.91
- Rating
- 4.6/5
- Reviews
- 13,082
- Age
- 5y ago

Fisher-Price Laugh & Learn Crawl Around Car
- Price
- $65.48
- Rating
- 4.8/5
- Reviews
- 3,063
- Age
- 6y ago

Little Tikes Princess Cozy Coupe
- Price
- $52.65
- Rating
- 4.6/5
- Reviews
- 17,211
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
36
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
0%
- Fisher-Price53%
- Little Tikes38%
- Mega Brands5%
- Step24%
Demand
Fisher Price Car search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.6× · 10 of 12 months tracked
Search terms
Top Fisher Price Car search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fisher price car64K/yr
- fisher price laugh and learn car7K/yr
- fisher price crawl around car5K/yr
- toddler play car4K/yr
- mega bloks dump truck4K/yr
- toddler car toys 1-24K/yr
- toddler vehicles5K/yr
- fischer price car3K/yr
- crawl around car4K/yr
- mega blocks truck3K/yr
Reviews and returns
What reviews say buyers love and hate about Fisher Price Car
We read the reviews and the return reasons for every product selling here.
“Very difficult to put together”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fisher Price Car questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








