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Firefly Serenity

Fail

Demand is soft, at -53.3% this quarter, so Firefly Serenity is a Fail.

Flapen Score
47
47 / 100
Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 46
Market size
$78K/yr72K searches / yr
90-day growth
-53.3%search demand this quarter
Competition
45%top-5 click share · 19 brands · 72 sellers

Flapen Score

Firefly Serenity against its category

The dotted line is the Toys & Games average. Past it, Firefly Serenity is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Firefly Serenity market on Amazon at a glance

Shoppers on Amazon United States searched for Firefly Serenity 72K times last year and spent an estimated $78K. The top 5 brands take 84% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -53.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-53.3%
Conversion, latest week
4.9%
Market size, estimated
$78Ka year
Top search term
firefly serenity17K searches a year

02 · Price

A sale here is worth $22.36.

Listings sell for $22.36 on average, from $4.93 to $87.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $22.36 that is $2K to $6K a year per listing.

Average price
$22.36inside the $15 to $100 sweet spot
Price range
$4.93–$87.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #26,547 within Statues, Bobbleheads & Busts. It carries 82 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
79%
Out of stock, average day
4.4%
Average rank
#26,547in Statues, Bobbleheads & Busts
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
82per listing
Listings tracked
33

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Firefly Serenity products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$5K$7K$9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 rising

Sellers

72

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 90%

Open market

14%

  • Funko59%
  • Xiahuyu11%
  • ATRtoyMF7%
  • EvolveFISH4%
  • WHD3%
  • Upper Deck2%
  • Open — no brand owns it (13 brands, 14%)

Demand

Firefly Serenity search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26DecJanFebMarAprMayJunJul

Peak months: Mar, Dec · busiest ÷ quietest = 4.5× · 8 of 12 months tracked

Search terms

Top Firefly Serenity search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • firefly serenity17K/yr
  • firefly merchandise12K/yr
  • firefly funko pop18K/yr
  • firefly tv show merchandise11K/yr
  • funko pop firefly6K/yr
  • firefly funko4K/yr
  • funko firefly3K/yr

Reviews and returns

What reviews say buyers love and hate about Firefly Serenity

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Design-Overall”
24%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Some didn't fit well”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Firefly Serenity questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data