Firefly Serenity
FailDemand is soft, at -53.3% this quarter, so Firefly Serenity is a Fail.
- Flapen Score
- 47 / 100Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 4647
- Market size
- $78K/yr72K searches / yr
- 90-day growth
- -53.3%search demand this quarter
- Competition
- 45%top-5 click share · 19 brands · 72 sellers
Flapen Score
Firefly Serenity against its category
The dotted line is the Toys & Games average. Past it, Firefly Serenity is stronger. Inside it, weaker.
Market
The Firefly Serenity market on Amazon at a glance
Shoppers on Amazon United States searched for Firefly Serenity 72K times last year and spent an estimated $78K. The top 5 brands take 84% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -53.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- -53.3%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $78Ka year
- Top search term
- firefly serenity17K searches a year
02 · Price
A sale here is worth $22.36.
Listings sell for $22.36 on average, from $4.93 to $87.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $22.36 that is $2K to $6K a year per listing.
- Average price
- $22.36inside the $15 to $100 sweet spot
- Price range
- $4.93–$87.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #26,547 within Statues, Bobbleheads & Busts. It carries 82 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 79%
- Out of stock, average day
- 4.4%
- Average rank
- #26,547in Statues, Bobbleheads & Busts
- Average rating
- 4.72 starsAmazon United States average 4.42 stars
- Average reviews
- 82per listing
- Listings tracked
- 33
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Firefly Serenity products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Xiahuyu Inspirational Keychain Gifts No Power in The Verse Can Stop Me Keychain Serenity Keychain Firefly Inspired Gift Firefly Fans Gift for Women Men
- Price
- $8.77
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 4y ago

Funko Pop! TV: Firefly - Malcolm Reynolds - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
- Price
- $13.48
- Rating
- 4.9/5
- Reviews
- 76
- Age
- 1y ago

Funko POP! TV: Firefly - Hoban Washburne
- Price
- $15.24
- Rating
- 4.8/5
- Reviews
- 80
- Age
- 1y ago

Funko Pop! TV: Firefly - Kaylee Frye - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
- Price
- $14.31
- Rating
- 5.0/5
- Reviews
- 71
- Age
- 1y ago

Funko POP! TV: Firefly - River Tam
- Price
- $15.89
- Rating
- 5.0/5
- Reviews
- 42
- Age
- 1y ago
Trending
estimated 90-day click momentum
Firefly Quotes Essential 5 Removable Magnetic Bumper Sticker | Heavy-Duty Vehicle Magnet
- Price
- $5.91
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Serenity Firefly Logo Embroidered Adult Cool & Dry Sport Cap Hat (as1 Alpha s m Navy)
- Price
- $26.47
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 3y ago

Funko Firefly Simon Tam Exclusive Pop Vinyl Figure 1829
- Price
- $34.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Blue Sun Firefly Evil Empire Corporation - Mens Cotton T-Shirt XL Sport
- Price
- $16.90
- Rating
- 4.6/5
- Reviews
- 228
- Age
- 9y ago

Funko Firefly Jayne Cobb Exclusive Pop Vinyl Figure 1828
- Price
- $33.09
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago
Newest
by launch date
Firefly Quotes Essential 5 Removable Magnetic Bumper Sticker | Heavy-Duty Vehicle Magnet
- Price
- $5.91
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

Funko Firefly Simon Tam Exclusive Pop Vinyl Figure 1829
- Price
- $34.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Funko Firefly Jayne Cobb Exclusive Pop Vinyl Figure 1828
- Price
- $33.09
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

Funko Pop! TV: Firefly - Malcolm Reynolds - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
- Price
- $13.48
- Rating
- 4.9/5
- Reviews
- 76
- Age
- 1y ago

Funko POP! TV: Firefly - Hoban Washburne
- Price
- $15.24
- Rating
- 4.8/5
- Reviews
- 80
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
72
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 90%
Open market
14%
- Funko59%
- Xiahuyu11%
- ATRtoyMF7%
- EvolveFISH4%
- WHD3%
- Upper Deck2%
- Open — no brand owns it (13 brands, 14%)
Demand
Firefly Serenity search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Dec · busiest ÷ quietest = 4.5× · 8 of 12 months tracked
Search terms
Top Firefly Serenity search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- firefly serenity17K/yr
- firefly merchandise12K/yr
- firefly funko pop18K/yr
- firefly tv show merchandise11K/yr
- funko pop firefly6K/yr
- firefly funko4K/yr
- funko firefly3K/yr
Reviews and returns
What reviews say buyers love and hate about Firefly Serenity
We read the reviews and the return reasons for every product selling here.
“Some didn't fit well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Firefly Serenity questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








