Finger Paint
MaybeAn estimated 0.9% of orders come back. But the products selling today already average 4.6★, so Finger Paint is a Maybe.
- Flapen Score
- 58 / 100Top 10% of 3,143 Toys & Games niches · +12 vs the category median of 4658
- Market size
- $852K/yr526K searches / yr
- 90-day growth
- +5.6%search demand this quarter
- Competition
- 59%top-5 click share · 17 brands · 42 sellers
Flapen Score
Finger Paint against its category
The dotted line is the Toys & Games average. Past it, Finger Paint is stronger. Inside it, weaker.
Market
The Finger Paint market on Amazon at a glance
Shoppers on Amazon United States searched for Finger Paint 526K times last year and spent an estimated $852K. The top 5 brands take 74% of clicks. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 9.2% of those searches ended in a purchase.
Shoppers searched for this 526K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $852K a year.
- Searches, last 12 months
- 526K
- Growth, 90 days vs prior 90
- +5.6%
- Conversion, latest week
- 9.2%
- Market size, estimated
- $852Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- finger paint213K searches a year
02 · Price
A sale here is worth $17.54.
Listings sell for $17.54 on average, from $5.49 to $29.82. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At $17.54 that is $35K to $44K a year per listing.
- Average price
- $17.54inside the $15 to $100 sweet spot
- Price range
- $5.49–$29.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $35K–$44K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Drawing & Painting Supplies. It carries 2,065 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #22in Drawing & Painting Supplies
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 2,065per listing
- Listings tracked
- 26
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Finger Paint products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ABEIER Washable Finger Paint for Toddlers 1-3 12 Non-Toxic Colors
- Price
- $13.16
- Rating
- 4.7/5
- Reviews
- 1,554
- Age
- 3y ago

Crayola Washable Kids Paint (6ct) School Supplies Painting Set for Kids Spring Crafts Art Teacher Gifts for Toddlers Ages 3+
- Price
- $5.49
- Rating
- 4.7/5
- Reviews
- 7,655
- Age
- 4y ago
![Crayola Washable Finger Paints (6ct) Teacher Classroom Must Haves Toddler Paint Set Nontoxic Finger Paint for Kids Arts & Crafts Supplies for Toddlers [Amazon Exclusive]](https://m.media-amazon.com/images/I/51BwKeRZEBL.jpg)
Crayola Washable Finger Paints (6ct) Teacher Classroom Must Haves Toddler Paint Set Nontoxic Finger Paint for Kids Arts & Crafts Supplies for Toddlers [Amazon Exclusive]
- Price
- $17.35
- Rating
- 4.8/5
- Reviews
- 8,077
- Age
- 11y ago

AROIC 8PCS Washable Finger Paint Non-Toxic Finger Paints 8Colors(1.05fl oz) Art Supplies Painting Supplies Gifts Hand Paint DIY Crafts for Children Age 13+ and Adults
- Price
- $9.66
- Rating
- 4.5/5
- Reviews
- 1,085
- Age
- 3y ago

Melissa & Doug Finger Paint Paper Pad (2-Pack 50-Sheets Each) - 12x18 Inch Art Paper for Kids Activities Arts and Crafts and Homeschool Essentials - FSC Certified
- Price
- $11.32
- Rating
- 4.8/5
- Reviews
- 6,732
- Age
- 10y ago
Trending
estimated 90-day click momentum
8 Colors 7 Ink Pads for Stamps Washable Stamp Pad for Kids Finger Paint
- Price
- $16.02
- Rating
- 4.5/5
- Reviews
- 85
- Age
- 9mo ago

Washable Finger Paint for Kids 8oz x 8 Colors - Non-Toxic Thick Finger Paint for Toddlers Art Supplies for Home & Classroom Use Large Bottles
- Price
- $25.04
- Rating
- 4.2/5
- Reviews
- 22
- Age
- 6mo ago

ABEIER Washable Finger Paint Bulk Pack 1-3 12 x 8.45 fl oz Non-Toxic
- Price
- $29.82
- Rating
- 4.7/5
- Reviews
- 38
- Age
- 1y ago

Shuttle Art Washable Finger Paint Set 53 PCS with 14 Colors (2 fl oz) Paint Brushes Sponge Palette Non-Toxic Finger Painting for Toddlers
- Price
- $25.16
- Rating
- 4.7/5
- Reviews
- 3,348
- Age
- 5y ago

ABEIER Washable Finger Paint for Toddlers Safe Non-Toxic 12 x 2oz Vibrant Colors Baby Safe Paint for Hand and Feet Mess Free Art Supplies for Kids Preschool Learning Gifts Ages 1-3 4 5 6+
- Price
- $19.44
- Rating
- 4.7/5
- Reviews
- 1,554
- Age
- 3y ago
Newest
by launch date
Washable Finger Paint for Kids 8oz x 8 Colors - Non-Toxic Thick Finger Paint for Toddlers Art Supplies for Home & Classroom Use Large Bottles
- Price
- $25.04
- Rating
- 4.2/5
- Reviews
- 22
- Age
- 6mo ago

8 Colors 7 Ink Pads for Stamps Washable Stamp Pad for Kids Finger Paint
- Price
- $16.02
- Rating
- 4.5/5
- Reviews
- 85
- Age
- 9mo ago

EXTRIC Finger Paint for Toddlers 1-3 Washable 12 PK 2 OZ Tempera Paints
- Price
- $11.11
- Rating
- 4.5/5
- Reviews
- 119
- Age
- 1y ago

ABEIER Washable Finger Paint Bulk Pack 1-3 12 x 8.45 fl oz Non-Toxic
- Price
- $29.82
- Rating
- 4.7/5
- Reviews
- 38
- Age
- 1y ago

45PCS Kids Washable Finger Paint Kit 12 Colors
- Price
- $17.32
- Rating
- 4.9/5
- Reviews
- 69
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
42
Est. top-5 brand share
74%
Top 20: 100%
Est. top-5 click share
59%
Top 20: 93%
Open market
22%
- Crayola38%
- ABEIER24%
- AROIC5%
- Cra-Z-Art3%
- Melissa & Doug3%
- Shuttle Art3%
Demand
Finger Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Finger Paint search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- finger paint213K/yr
- finger painting for toddlers 1-397K/yr
- finger paints26K/yr
- washable finger paint19K/yr
- finger paints for kids ages 4-819K/yr
- toddler finger paint23K/yr
- crayola finger paint21K/yr
- finger paints for toddlers 1-3 non toxic21K/yr
- fingerpaint12K/yr
- washable finger paint for toddlers 1-312K/yr
Reviews and returns
What reviews say buyers love and hate about Finger Paint
We read the reviews and the return reasons for every product selling here.
“Missing color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Finger Paint questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








