finding nemo bath toys
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Good$14.70avg listing price — sweet spot $15–$100
Growth
Good+33.2%90-day search growth — must beat 0% to launch
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Price range
Good$7.52–$24.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,354.6avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$53K$53K/yr · 75K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, finding nemo bath toys is a $53K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Jun–Jul. Verdict: Skip it — 43/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
finding nemo bath toys market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $44K–$59K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #114
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 55%
- Out of stock
- 9.7%
- Avg brand age
- 39 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- SwimWays71%
- MIWEN17%
- Masagotti8%
- ROTK4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +33.2% search growth over the last 90 days.Peak months: Mar, Jun, Jul · busiest ÷ quietest = 2.3×
Top finding nemo bath toys search terms
- swimways pool toys17K/yr
- finding nemo bath toys22K/yr
- nemo bath toys21K/yr
- swimways toys6K/yr
- nemo pool toys4K/yr
- finding nemo pool toys4K/yr
- finding dory bath toys2K/yr
Top finding nemo bath toys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SwimWays Disneys Finding Dory Mr. Rays Dive and Catch Game for Ages 5+
SwimWays$17.334.7★7,658 rev
Kid Shower Toy Baby Bath Squirt Toys Shark Bathtub Water Toys 4pcs Toddlers Infant Swimming Pool Toys for Birthday Gifts Summer Beach Pool Activity
MIWEN$9.764.7★618 rev
No Hole Mold Free Baby Bath Toys for Kids Ages 1-3 Water Toys for 6-12 Months Infants with Storage Bag Baby Shark Toys for Pool Bathtub Beach Shower Tub Ideal Gifts for Kids Boys and Girls
Masagotti$21.124.7★717 rev
SwimWays Rainbow Reef Shark Water-Activated Pool Toy for Ages 5+
SwimWays$13.344.5★998 rev
SwimWays Rainbow Reef Fish Toy Kids Swimming Accessories & Water Toys Learn to Swim Pool Toys for Kids Ages 5 & Up Batteries Included Tuna Turner
SwimWays$12.824.5★998 rev
Newest
by launch date
Baby Bath Toys for Kids Ages 1-3 No Hole Water Toys for 6-12 Months Infants and Toddlers Baby Shark Toys for Pool Bathtub Beach Shower Boys Girls Gifts with Storage Bag
ROTK$15.9633 rev
SwimWays Rainbow Reef Shark Water-Activated Pool Toy for Ages 5+
SwimWays$13.34998 rev
SwimWays Rainbow Reef Fish Toy Kids Swimming Accessories & Water Toys Learn to Swim Pool Toys for Kids Ages 5 & Up Batteries Included Tuna Turner
SwimWays$12.82998 rev
SwimWays Rainbow Reef Yellow Fish Water-Activated Pool Toy for Ages 5+
SwimWays$14.95998 rev
SwimWays Rainbow Reef Clownfish Water-Activated Pool Toy for Ages 5+
SwimWays$13.39998 rev
Trending
90-day click momentumBaby Bath Toys for Kids Ages 1-3 No Hole Water Toys for 6-12 Months Infants and Toddlers Baby Shark Toys for Pool Bathtub Beach Shower Boys Girls Gifts with Storage Bag
ROTK$15.964.9★
SwimWays Rainbow Reef Shark Water-Activated Pool Toy for Ages 5+
SwimWays$13.344.5★
SwimWays Rainbow Reef Fish Toy Kids Swimming Accessories & Water Toys Learn to Swim Pool Toys for Kids Ages 5 & Up Batteries Included Tuna Turner
SwimWays$12.824.5★
SwimWays Paw Patrol Paddlin Pups Pool Toys & Outdoor Games Bath Toys & Pool Party Supplies for Kids Aged 4 & Up No Batteries Required Skye
SwimWays$13.144.2★
SwimWays The Little Mermaid Ariel Dive N Surprise Pool Toy for Ages 5+
SwimWays$12.654.7★
What buyers say about finding nemo bath toys
What buyers praise and complain about, mined from review topics.What buyers love
“Fun to use”
“Good quality and arrived on time”
“perfect size for the little hands”
“Durable and great for water play”
“They are durable”
“Cute gift for any baby or toddler”
“WELL WORTH THE MONEY”
“Works as advertised”
“It's a battery saving feature”
“The coloring is bright”
What buyers complain about
“Does not last”
“Doesn't work like expected”
“Disappointing for the price”
“Not very well made”
“The batteries don't last for a long time”
“water can very slowly accumulate”
“one of the arrived warped”
“Bigger than I thought”
“Grandson won't even play with them”
“One corroded inside”
Top return reasons
Common questions
- Is finding nemo bath toys profitable to sell on Amazon United States?
- The niche generates $53K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +33.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the finding nemo bath toys niche?
- 4 brands and 27 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in finding nemo bath toys?
- Top complaints mined from reviews: Durability, Functionality-Overall, Value For Money. The return rate is 0.8%.
- When does demand for finding nemo bath toys peak?
- Demand peaks in Mar–Jun–Jul; the busiest month runs 2.3× the quietest.
- What does it cost to enter the finding nemo bath toys niche?
- Listings span $7.52–$24.26; the average listing price is $14.70 (sweet spot $15–$100). The average incumbent carries 1,355 reviews — the moat a new listing must climb.