final fantasy mtg
Worth a lookShows a $13.1M/yr market, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size
Incredible$13.1M$13.1M/yr · 3.9M searches
Competition
Great27%top-5 click share — an open shelf
Review moat
Great389.02avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Avg price
Good$161.57avg listing price — sweet spot $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Price range
Bad$7.13–$1465.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, final fantasy mtg is a $13.1M/yr Amazon United States market (3.9M searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
final fantasy mtg market data
- Units sold / yr
- 100K–125K
- avg 2,500–3,000/product
- Revenue / yr
- $16.2M–$20.2M
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #532
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 39%
- Out of stock
- 0.0%
- Avg brand age
- 31 months
- Avg seller age
- 155 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
8 rising
Sellers
278
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
27%
Top 20: 67%
Open market
1%
- Magic: The Gathering87%
- Wizards of the Coast5%
- CE3%
- Boxed Vinyl2%
- Marvel1%
- FINAL FANTASY1%
- Open — no brand owns it (2 brands, 1%)
Demand
Weekly Amazon search volume, last 45 weeks — -10.2% search growth over the last 90 days.Top final fantasy mtg search terms
- final fantasy mtg553K/yr
- mtg final fantasy356K/yr
- magic the gathering final fantasy312K/yr
- avatar mtg449K/yr
- mtg avatar210K/yr
- mtg spiderman239K/yr
- magic the gathering avatar208K/yr
- spiderman mtg263K/yr
- magic the gathering spiderman195K/yr
- avatar magic the gathering96K/yr
Top final fantasy mtg products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Magic: The Gathering - Final Fantasy Starter Kit
Magic: The Gathering$20.914.8★2,216 rev
Magic: The Gathering | Avatar: The Last Airbender Beginner Box | 2-Player Card Game | Includes 2 Tutorial Decks 8 Themed Half-Decks 2 Playboards 2 Spindowns and More
Magic: The Gathering$29.144.7★793 rev
Magic: The Gathering Final Fantasy VI Commander Deck - Revival Trance
Magic: The Gathering$42.484.8★832 rev
Magic: The Gathering Final Fantasy X Commander Deck - Counter Blitz
Magic: The Gathering$54.314.8★753 rev
Play Magic: The Gathering Pack - Final Fantasy (English Version)
Magic: The Gathering$250.934.4★361 rev
Newest
by launch date
Fantasy Booster Pack: Play with Final Fantasy
Wizards of the Coast$11.2526 rev
Magic: The Gathering | Avatar: The Last Airbender Beginner Box | 2-Player Card Game | Includes 2 Tutorial Decks 8 Themed Half-Decks 2 Playboards 2 Spindowns and More
Magic: The Gathering$29.14793 rev
Magic: The Gathering | Avatar: The Last Airbender Jumpstart Booster Box | 24 Packs | 2-Player Card Game
Magic: The Gathering$105.33288 rev
Magic: The Gathering | Avatar: The Last Airbender Commanders Bundle | Includes 1 Collector Booster 9 Play Boosters 5 Borderless Cards 30 Lands + Exclusive Accessories
Magic: The Gathering$109.02911 rev
Magic: The Gathering | Avatar: The Last Airbender Play Booster Box | 30 Packs | Collectible Trading Card Game
Magic: The Gathering$148.53575 rev
Trending
90-day click momentumFantasy Booster Pack: Play with Final Fantasy
Wizards of the Coast$11.254.1★
MTG Avatar: The Last Airbender Play Booster Box | 30 Packs | Collectible Trading Card Game
Boxed Vinyl$179.775.0★
Magic: The Gathering - Final Fantasy Collector Booster
Magic: The Gathering$136.784.5★
Play Magic: The Gathering Pack - Final Fantasy (English Version)
Magic: The Gathering$250.934.4★
Magic: The Gathering Final Fantasy Collector Booster Pack (Omega Box) - 15 Cards
Magic: The Gathering$172.323.8★
What buyers say about final fantasy mtg
What buyers praise and complain about, mined from review topics.What buyers love
“Decent price”
“Awesome collector's item”
“As Advertised”
“Good quality cards”
“Fun to open”
“one thats simple enough for beginners”
“This was a great Christmas gift my husband loved it”
“The artwork they use is beautiful too”
“So good I bought a second one to give to my parents to teach them how to play”
“Powerful set if you can get the right cards”
What buyers complain about
“not the price”
“But certainly not great”
“Misleading description”
“Not a new product”
“We ended up just breaking them all apart”
“Short a pack”
“Nothing decent, useful, or interesting”
“Maybe not the best mechanically”
“Glued and revealed tips and bottoms”
“Rares not guaranteed”
Top return reasons
Common questions
- Is final fantasy mtg profitable to sell on Amazon United States?
- The niche generates $13.1M/yr across 56 tracked products. 31 of 32 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the final fantasy mtg niche?
- 8 brands and 278 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in final fantasy mtg?
- Top complaints mined from reviews: Value For Money, Quality-Overall, Advertised Vs Actual Product. The return rate is 2.1%.
- What does it cost to enter the final fantasy mtg niche?
- Listings span $7.13–$1465.31; the average listing price is $161.57 (sweet spot $15–$100). The average incumbent carries 389 reviews — the moat a new listing must climb.