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Female Action Figures

Fail

Buyers convert on only 0.4% of searches, so Female Action Figures is a Fail.

Flapen Score
39
39 / 100
Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46
Market size
$47K/yr233K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
33%top-5 click share · 20 brands · 486 sellers

Flapen Score

Female Action Figures against its category

The dotted line is the Toys & Games average. Past it, Female Action Figures is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Female Action Figures market on Amazon at a glance

Shoppers on Amazon United States searched for Female Action Figures 233K times last year and spent an estimated $47K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
233K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
0.4%
Market size, estimated
$47Ka year
Peak month
December1.7× the quietest month
Top search term
catwoman action figure42K searches a year

02 · Price

A sale here is worth $53.88.

Listings sell for $53.88 on average, from $11.11 to $352.03. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $53.88 that is $0 to $5K a year per listing.

Average price
$53.88inside the $15 to $100 sweet spot
Price range
$11.11–$352.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

28% of listings pay for placement with sponsored ads. 66% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #12,223 within Statues, Bobbleheads & Busts. It carries 282 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
66%
Out of stock, average day
10.7%
Average rank
#12,223in Statues, Bobbleheads & Busts
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
282per listing
Listings tracked
53

04 · Newcomers

11 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
11Amazon's first-year sales bar
Average brand age
59 months

Products

Top Female Action Figures products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

20 rising

Sellers

486

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

33%

Top 20: 69%

Open market

16%

  • Brand 162%
  • Brand 210%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (14 brands, 16%)

Demand

Female Action Figures search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Female Action Figures search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • catwoman action figure42K/yr
  • catwoman figure22K/yr
  • batgirl action figure26K/yr
  • mcfarlane catwoman14K/yr
  • mcfarlane batman returns36K/yr
  • batgirl figure10K/yr
  • catwoman statue7K/yr
  • batman returns mcfarlane30K/yr
  • mcfarlane batgirl12K/yr
  • cat woman action figures4K/yr

Reviews and returns

What reviews say buyers love and hate about Female Action Figures

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Collectibles”
29%of negative reviews mention “Quality-Overall”
2.9%of orders come back
“Cheap toy good to look at thats it”
A buyer, on “Quality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Female Action Figures questions

Answered from the same tracked data.