Felt Letters
a small market ($70K/yr) — Felt Letters doesn't clear our bar today.
Flapen Score
Ranks 1,838 of 3,143 Toys & Games niches · −3 vs the category median of 46
Is Felt Letters profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Felt Letters is a $70K/yr Amazon United States market (219K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Apr. Verdict: Skip it — 43/100.
Felt Letters: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.8% over the last 90 days and 2.7% of searches end in a purchase.
$70K
revenue / yr
Who owns the niche?
The top 5 brands hold 65% of demand, so 35% of the market is open.
35%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 35 products
Top Felt Letters products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
KRAFUN 500+ Felt Letter Stickers for Kids Ages 3+ | Alphabet Set
- Price
- $9.54
- Rating
- 4.6/5
- Reviews
- 174
- Age
- 3y ago
CHEFAN Felt Letters Alphabet for Kids Precut Story Pieces 104 ABC Upper & Lowercase Letters for Preschool & Homeschool Learning(2 Sets of Upper&Lowercase Letters)
- Price
- $13.62
- Rating
- 4.5/5
- Reviews
- 109
- Age
- 2y ago
Outus 500 Pcs Felt Letter Stickers Self Adhesive Alphabet 1 Inch
- Price
- $13.16
- Rating
- 4.1/5
- Reviews
- 509
- Age
- 9y ago
686 Pcs Felt Letters Felt Letters Stickers Self Adhesive Alphabet Numbers & Shapes Sticker Letters for Kids DIY Crafts Art Fabric Scrapbook Supplies Preschool Classroom Party Decoration (7 Colors)
- Price
- $9.58
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 4mo ago
KRAFUN 500+ Felt Letter Stickers No-Mess for Toddlers Ages 3+
- Price
- $9.43
- Rating
- 4.6/5
- Reviews
- 174
- Age
- 3y ago
Trending
90-day click momentum
Felt Letters 225PCS Felt Letter Stickers Large 2 Inch Alphabet Stickers Self Adhesive Colorful Letter and Number Sticker Felt Fabric Letters for DIY Crafts Art Supplies Bulletin Board Classroom Decor
- Price
- $9.02
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 4mo ago
Felt Letters 490 Pcs Felt Letter Stickers 1 Inch Self-Adhesive Alphabet Number and Shapes Stickers for Scrapbook Supplies Fabric DIY Crafts Classroom Preschool & Homeschool Learning Decor (Colorful)
- Price
- $7.87
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 4mo ago
686 Pcs Felt Letters Felt Letters Stickers Self Adhesive Alphabet Numbers & Shapes Sticker Letters for Kids DIY Crafts Art Fabric Scrapbook Supplies Preschool Classroom Party Decoration (7 Colors)
- Price
- $9.58
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 4mo ago
686 Pcs Felt Letters Felt Letters Stickers Self Adhesive Alphabet Numbers & Shapes Sticker Letters for Kids DIY Crafts Art Fabric Scrapbook Supplies Preschool Classroom Party Decoration(7 Soft Colors)
- Price
- $9.89
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 4mo ago
260Pcs Letter & Numbers Stickers Assorted Colors Self-Adhesive A-Z Alphabet Stickers for DIY Crafts Scrapbooking Party Decorations
- Price
- $5.48
- Rating
- 4.1/5
- Reviews
- 77
- Age
- 1y ago
Newest
by launch dateFelt Letters 490 Pcs Felt Letter Stickers 1 Inch Self-Adhesive Alphabet Number and Shapes Stickers for Scrapbook Supplies Fabric DIY Crafts Classroom Preschool & Homeschool Learning Decor (Colorful)
- Price
- $7.87
- Rating
- 4.4/5
- Reviews
- 7
- Age
- 4mo ago
Felt Letters 225PCS Felt Letter Stickers Large 2 Inch Alphabet Stickers Self Adhesive Colorful Letter and Number Sticker Felt Fabric Letters for DIY Crafts Art Supplies Bulletin Board Classroom Decor
- Price
- $9.02
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 4mo ago
686 Pcs Felt Letters Felt Letters Stickers Self Adhesive Alphabet Numbers & Shapes Sticker Letters for Kids DIY Crafts Art Fabric Scrapbook Supplies Preschool Classroom Party Decoration (7 Colors)
- Price
- $9.58
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 4mo ago
686 Pcs Felt Letters Felt Letters Stickers Self Adhesive Alphabet Numbers & Shapes Sticker Letters for Kids DIY Crafts Art Fabric Scrapbook Supplies Preschool Classroom Party Decoration(7 Soft Colors)
- Price
- $9.89
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 4mo ago
Eaasty 63 PC Self Adhesive Felt Letters Numbers Sticker for First Communion Banner with 53 PC 1.5 Inches A-z Precut Alphabet and Numbers 0-9 for DIY Crafts Scrapbooking Homeschool Learning(Red)
- Price
- $6.74
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
Brands
27 rising
Sellers
36
Top-5 brand share
65%
Top 20: 93%
Top-5 click share
52%
Top 20: 86%
Open market
31%
- KRAFUN21%
- CHEFAN14%
- Outus11%
- Sinekong10%
- Gretion10%
- Breling4%
Felt Letters demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr · busiest ÷ quietest = 1.7×
Top Felt Letters search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- felt letters122K/yr
- velcro letters14K/yr
- felt letters self adhesive16K/yr
- felt letter stickers9K/yr
- felt alphabet letters10K/yr
- felt letters for crafts5K/yr
- large felt letters6K/yr
- felt letters and numbers5K/yr
- felt letters for banner4K/yr
- small felt letters4K/yr
What reviews say buyers love and hate about Felt Letters
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“feels well made”
“Very good adhesive”
“bright colors”
“Easy to use”
“Very durable”
What buyers complain about
66% of reviews“So small”
“Adhesive peels off”
“The yellow in particular looks very different in person”
“Stiff and not easy to use”
“very cheap quality”
Felt Letters return rate & reasons
Why buyers send it back, as a share of all return requests.
4.2%
Return rate
78%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Felt Letters questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
