Felt Letters

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months

219K

Growth, 90 days vs prior 90

-12.8%

Conversion, latest week

2.7%

Market size, estimated

$70Ka year

Peak month

April1.7× the quietest month

Top search term

felt letters122K searches a year

Listings sell for $11.69 on average, from $5.48 to $39.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $11.69 that is $1K to $3K a year per listing.

Average price

$11.69under the $15 to $100 sweet spot

Price range

$5.48–$39.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

4.2%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #1,031 within Craft Kits. It carries 560 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

5.6%

Average rank

#1,031in Craft Kits

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

560per listing

Listings tracked

35

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

1Amazon's first-year sales bar

Average brand age

33 months