Felt Food
FailThe products selling today already average 4.7★, so Felt Food is a Fail.
- Flapen Score
- 40 / 100Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 4640
- Market size
- $145K/yr215K searches / yr
- 90-day growth
- +2.7%search demand this quarter
- Competition
- 56%top-5 click share · 11 brands · 66 sellers
Flapen Score
Felt Food against its category
The dotted line is the Toys & Games average. Past it, Felt Food is stronger. Inside it, weaker.
Market
The Felt Food market on Amazon at a glance
Shoppers on Amazon United States searched for Felt Food 215K times last year and spent an estimated $145K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.
- Searches, last 12 months
- 215K
- Growth, 90 days vs prior 90
- +2.7%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $145Ka year
- Peak month
- December3.1× the quietest month
- Top search term
- felt food32K searches a year
02 · Price
A sale here is worth $30.55.
Listings sell for $30.55 on average, from $11.92 to $135.82. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $30.55 that is $8K to $15K a year per listing.
- Average price
- $30.55inside the $15 to $100 sweet spot
- Price range
- $11.92–$135.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $8K–$15K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #275 within Kitchen Toys. It carries 4,280 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #275in Kitchen Toys
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 4,280per listing
- Listings tracked
- 25
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Felt Food products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Melissa & Doug Slice-Stack-Serve Wooden Sandwich Counter Pretend Play Store with Play Food Toys Play Money & Deli Slicer Preschool Toys for Kids 3+
- Price
- $34.29
- Rating
- 4.8/5
- Reviews
- 5,947
- Age
- 6y ago

Melissa & Doug Felt Food Sandwich Play Food Set (33 pcs) Orange 1 Count
- Price
- $12.94
- Rating
- 4.8/5
- Reviews
- 6,838
- Age
- 15y ago

Melissa & Doug Salad Spinner 28-Piece Play Kitchen Toy
- Price
- $17.00
- Rating
- 4.8/5
- Reviews
- 528
- Age
- 1y ago

Melissa & Doug Wooden Chefs Kitchen Set for Kids with Play Kitchen Accessories & Ice Cube Dispenser Preschool Learning Toys for Girls & Boys 3+ - FSC Certified
- Price
- $135.82
- Rating
- 4.6/5
- Reviews
- 6,406
- Age
- 10y ago

WoodTrove Foldable Sandwich Maker Toy Wooden Sandwich Counter with Hamburgers Side Dishes Beverages Pretend Play Kitchen Food Toy Preschool Toys Gift for Kids 3+
- Price
- $34.42
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 7mo ago
Trending
estimated 90-day click momentum
WoodTrove Foldable Sandwich Maker Toy Wooden Sandwich Counter with Hamburgers Side Dishes Beverages Pretend Play Kitchen Food Toy Preschool Toys Gift for Kids 3+
- Price
- $34.42
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 7mo ago

Amazon Basics Pretend Play Food Toy Set for Kids Ages 3 and Up 150 Pieces Multicolor
- Price
- $23.29
- Rating
- 4.7/5
- Reviews
- 1,180
- Age
- 5y ago

Melissa & Doug Wooden Chefs Kitchen Set for Kids with Play Kitchen Accessories & Ice Cube Dispenser Preschool Learning Toys for Girls & Boys 3+ - FSC Certified
- Price
- $135.82
- Rating
- 4.6/5
- Reviews
- 6,406
- Age
- 10y ago

Melissa & Doug Felt Food Sandwich Play Food Set (33 pcs) Orange 1 Count
- Price
- $12.94
- Rating
- 4.8/5
- Reviews
- 6,838
- Age
- 15y ago

7-Piece Plush Bakery Play Set - Felt Bread Collection with Storage Box Pretend Food Toys for Kids
- Price
- $22.37
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 1y ago
Newest
by launch date
WoodTrove Foldable Sandwich Maker Toy Wooden Sandwich Counter with Hamburgers Side Dishes Beverages Pretend Play Kitchen Food Toy Preschool Toys Gift for Kids 3+
- Price
- $34.42
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 7mo ago

Jollybaby Plush Stuffed Cloth Picnic Food Toy Set for Toddler 1-3 Soft Picnic Basket Montessori Sensory Toy for 1 Year Old Pretend Food Toy Gifts for Infant Boys and Girls
- Price
- $20.54
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 10mo ago

7-Piece Plush Bakery Play Set - Felt Bread Collection with Storage Box Pretend Food Toys for Kids
- Price
- $22.37
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 1y ago

hahaland Baby Sensory Toys - 16 PCS My First Fruit Vegetable Color Sorting Play Food Crinkle Rattle Baby Toys 6-12 Months Montessori Toys for 1 Year Old Boy Girl Gifts 6 9 Month Old Toy One Year Old
- Price
- $27.60
- Rating
- 4.7/5
- Reviews
- 1,288
- Age
- 1y ago

BEUNITONE 130 Pcs Felt Fruits and Vegetables Learning Pieces My Plate Precut Flannel Felt Board Figures Preschool The Very Hungry Precut Pieces for Flannel Board Gifts
- Price
- $19.26
- Rating
- 4.2/5
- Reviews
- 59
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
66
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 93%
Open market
8%
- Melissa & Doug72%
- Hape5%
- MOVEBO5%
- WoodTrove4%
- IKEA3%
- hahaland2%
- Open — no brand owns it (5 brands, 8%)
Demand
Felt Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Felt Food search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- felt food32K/yr
- felt play food30K/yr
- melissa and doug play kitchen25K/yr
- melissa and doug sandwich14K/yr
- felt food set for kids19K/yr
- melissa and doug sandwich making set19K/yr
- soft play food8K/yr
- sandwich toy5K/yr
- melissa and doug sandwich counter6K/yr
- melissa and doug kitchen set7K/yr
Reviews and returns
What reviews say buyers love and hate about Felt Food
We read the reviews and the return reasons for every product selling here.
“These were bigger than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Felt Food questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








