Felt Food
FailThe products selling today already average 4.7★, so Felt Food is a Fail.
- Flapen Score
- 40 / 100Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 4640
- Market size
- $145K/yr215K searches / yr
- 90-day growth
- +2.7%search demand this quarter
- Competition
- 56%top-5 click share · 11 brands · 66 sellers
Flapen Score
Felt Food against its category
The dotted line is the Toys & Games average. Past it, Felt Food is stronger. Inside it, weaker.
Market
The Felt Food market on Amazon at a glance
Shoppers on Amazon United States searched for Felt Food 215K times last year and spent an estimated $145K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.
- Searches, last 12 months
- 215K
- Growth, 90 days vs prior 90
- +2.7%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $145Ka year
- Peak month
- December3.1× the quietest month
- Top search term
- felt food32K searches a year
02 · Price
A sale here is worth $30.55.
Listings sell for $30.55 on average, from $11.92 to $135.82. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $30.55 that is $8K to $15K a year per listing.
- Average price
- $30.55inside the $15 to $100 sweet spot
- Price range
- $11.92–$135.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $8K–$15K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #275 within Kitchen Toys. It carries 4,280 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #275in Kitchen Toys
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 4,280per listing
- Listings tracked
- 25
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Felt Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
66
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
56%
Top 20: 93%
Open market
8%
- Brand 172%
- Brand 25%
- Brand 35%
- Brand 44%
- Brand 53%
- Brand 62%
- Open — no brand owns it (5 brands, 8%)
Demand
Felt Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Felt Food search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- felt food32K/yr
- felt play food30K/yr
- melissa and doug play kitchen25K/yr
- melissa and doug sandwich14K/yr
- felt food set for kids19K/yr
- melissa and doug sandwich making set19K/yr
- soft play food8K/yr
- sandwich toy5K/yr
- melissa and doug sandwich counter6K/yr
- melissa and doug kitchen set7K/yr
Reviews and returns
What reviews say buyers love and hate about Felt Food
We read the reviews and the return reasons for every product selling here.
“These were bigger than I expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Felt Food questions
Answered from the same tracked data.








