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Felt Food

Fail

The products selling today already average 4.7★, so Felt Food is a Fail.

Flapen Score
40
40 / 100
Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 46
Market size
$145K/yr215K searches / yr
90-day growth
+2.7%search demand this quarter
Competition
56%top-5 click share · 11 brands · 66 sellers

Flapen Score

Felt Food against its category

The dotted line is the Toys & Games average. Past it, Felt Food is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Felt Food market on Amazon at a glance

Shoppers on Amazon United States searched for Felt Food 215K times last year and spent an estimated $145K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.

Searches, last 12 months
215K
Growth, 90 days vs prior 90
+2.7%
Conversion, latest week
2.2%
Market size, estimated
$145Ka year
Peak month
December3.1× the quietest month
Top search term
felt food32K searches a year

02 · Price

A sale here is worth $30.55.

Listings sell for $30.55 on average, from $11.92 to $135.82. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $30.55 that is $8K to $15K a year per listing.

Average price
$30.55inside the $15 to $100 sweet spot
Price range
$11.92–$135.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$8K–$15K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #275 within Kitchen Toys. It carries 4,280 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#275in Kitchen Toys
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
4,280per listing
Listings tracked
25

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Felt Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

66

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

56%

Top 20: 93%

Open market

8%

  • Brand 172%
  • Brand 25%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (5 brands, 8%)

Demand

Felt Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Felt Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • felt food32K/yr
  • felt play food30K/yr
  • melissa and doug play kitchen25K/yr
  • melissa and doug sandwich14K/yr
  • felt food set for kids19K/yr
  • melissa and doug sandwich making set19K/yr
  • soft play food8K/yr
  • sandwich toy5K/yr
  • melissa and doug sandwich counter6K/yr
  • melissa and doug kitchen set7K/yr

Reviews and returns

What reviews say buyers love and hate about Felt Food

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Fun/Entertainment Experience”
13%of negative reviews mention “Size-Overall”
2.0%of orders come back
“These were bigger than I expected”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Felt Food questions

Answered from the same tracked data.