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Felt Board Pieces

Maybe

Products sell for $21.85 on average, inside the sweet spot. But shoppers spend an estimated $66K a year here, so Felt Board Pieces is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 3,143 Toys & Games niches · +4 vs the category median of 46
Market size
$66K/yr177K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
40%top-5 click share · 19 brands · 29 sellers

Flapen Score

Felt Board Pieces against its category

The dotted line is the Toys & Games average. Past it, Felt Board Pieces is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Felt Board Pieces market on Amazon at a glance

Shoppers on Amazon United States searched for Felt Board Pieces 177K times last year and spent an estimated $66K. The top 5 brands take 67% of clicks. Demand peaks in Aug. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
1.7%
Market size, estimated
$66Ka year
Peak month
August2.1× the quietest month
Top search term
felt board for toddlers60K searches a year

02 · Price

A sale here is worth $21.85.

Listings sell for $21.85 on average, from $7.98 to $39.33. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $21.85 that is $0 to $2K a year per listing.

Average price
$21.85inside the $15 to $100 sweet spot
Price range
$7.98–$39.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #123 within Magnetic & Felt Playboards. It carries 393 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#123in Magnetic & Felt Playboards
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
393per listing
Listings tracked
42

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
31 months

Products

Top Felt Board Pieces products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

Brands

19 falling

Sellers

29

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

40%

Top 20: 78%

Open market

26%

  • Brand 120%
  • Brand 219%
  • Brand 311%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Felt Board Pieces search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.1×

Search terms

Top Felt Board Pieces search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • felt board for toddlers60K/yr
  • flannel board24K/yr
  • felt story board20K/yr
  • felt board for kids16K/yr
  • felt story boards for toddlers7K/yr
  • felt board for classroom14K/yr
  • small felt board5K/yr
  • toddler felt board9K/yr
  • magnetic felt board5K/yr
  • foldable felt board4K/yr

Reviews and returns

What reviews say buyers love and hate about Felt Board Pieces

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Fun/Entertainment Experience”
38%of negative reviews mention “Adhesion/Stickiness”
1.7%of orders come back
“Needs better adhesive”
A buyer, on “Adhesion/Stickiness”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Felt Board Pieces questions

Answered from the same tracked data.