Skip to content

Felt Board

Maybe

Products sell for $27.91 on average, inside the sweet spot. But buyers convert on only 1.7% of searches, so Felt Board is a Maybe.

Flapen Score
57
57 / 100
Top 11% of 3,143 Toys & Games niches · +11 vs the category median of 46
Market size
$234K/yr492K searches / yr
90-day growth
+9.4%search demand this quarter
Competition
30%top-5 click share · 34 brands · 73 sellers

Flapen Score

Felt Board against its category

The dotted line is the Toys & Games average. Past it, Felt Board is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Felt Board market on Amazon at a glance

Shoppers on Amazon United States searched for Felt Board 492K times last year and spent an estimated $234K. The top 5 brands take 47% of clicks. Demand peaks in Aug–Sep. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 492K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $234K a year.

Searches, last 12 months
492K
Growth, 90 days vs prior 90
+9.4%
Conversion, latest week
1.7%
Market size, estimated
$234Ka year
Peak month
September2.7× the quietest month
Top search term
felt board232K searches a year

02 · Price

A sale here is worth $27.91.

Listings sell for $27.91 on average, from $6.98 to $88.80. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $27.91 that is $3K to $7K a year per listing.

Average price
$27.91inside the $15 to $100 sweet spot
Price range
$6.98–$88.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #126 within Magnetic & Felt Playboards. It carries 1,846 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#126in Magnetic & Felt Playboards
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,846per listing
Listings tracked
69

04 · Newcomers

14 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
14Amazon's first-year sales bar
Average brand age
30 months

Products

Top Felt Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

34 falling

Sellers

73

Top-5 brand share

47%

Top 20: 89%

Top-5 click share

30%

Top 20: 59%

Open market

47%

  • Brand 111%
  • Brand 210%
  • Brand 310%
  • Brand 48%
  • Brand 58%
  • Brand 66%

Demand

Felt Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.7×

Search terms

Top Felt Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • felt board232K/yr
  • fabric pin board32K/yr
  • linen bulletin board32K/yr
  • large felt bulletin board15K/yr
  • framed pin board19K/yr
  • tablero22K/yr
  • felt boards16K/yr
  • extra large bulletin board12K/yr
  • linen cork board15K/yr
  • bulletin board for girls room13K/yr

Reviews and returns

What reviews say buyers love and hate about Felt Board

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Adhesion/Stickiness”
2.3%of orders come back
“Needs better adhesive”
A buyer, on “Adhesion/Stickiness”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Felt Board questions

Answered from the same tracked data.