Is felt board profitable to sell on Amazon United States?

The niche generates $234K/yr across 69 tracked products. 14 of 18 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Worth a look (57/100).

How competitive is the felt board niche?

34 brands and 73 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in felt board?

Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 2.3%.

When does demand for felt board peak?

Demand peaks in Aug–Sep; the busiest month runs 2.7× the quietest.

What does it cost to enter the felt board niche?

Listings span $6.98–$88.80; the average listing price is $27.91 (sweet spot $15–$100). The average incumbent carries 1,846 reviews — the moat a new listing must climb.

felt board

Worth a look

Shows a sweet-spot price point ($27.91 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Incredible$27.91

avg listing price — sweet spot $15–$100

Brand share

Great47%

top-5 brand share — no brand owns this niche

Price range

Great$6.98–$88.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great30%

top-5 click share — an open shelf

Returns

Good2.3%

return rate — above 5% kills the launch gate

Review moat

Okay1,846.03

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$234K

$234K/yr · 492K searches

Growth

Okay+9.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, felt board is a $234K/yr Amazon United States market (492K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 57/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

felt board market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $279K–$349K; units × avg price
Conversion rate: 1.7%
Avg BSR: #126
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 3.1%
Avg brand age: 30 months
Avg seller age: 194 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

34 falling

Sellers

Top-5 brand share

47%

Top 20: 89%

Top-5 click share

30%

Top 20: 59%

Open market

47%

Fluxynara11%
AKAYOK10%
Veskaoty10%
U Brands8%
lightomorrow8%
CHEFAN6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.4% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 2.7×

Open Trend

Top felt board search terms

felt board232K/yr +4.2%1.9% conv.
fabric pin board32K/yr +8.9%0.4% conv.
linen bulletin board32K/yr +20.5%0.8% conv.
large felt bulletin board15K/yr +67.5%0.8% conv.
framed pin board19K/yr +25.9%0.3% conv.
tablero22K/yr -13.2%0.1% conv.
felt boards16K/yr +15.6%1.2% conv.
extra large bulletin board12K/yr +31.9%0.4% conv.
linen cork board15K/yr +23.7%0.8% conv.
bulletin board for girls room13K/yr +7.1%1.1% conv.

All search terms

Top felt board products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Veskaoty Felt Letter Board with 294 Letters 10 x 10 Inch Black & Wood

Veskaoty$10.584.7★2,223 rev

AKAYOK Foldable Felt Board for Toddlers Double-Sided Flannel Boards Stories for Preschool Learning Interactive Storytelling & Play 33 x 12 Portable Felt Letter Board for Home & Classroom Use

AKAYOK$18.394.6★167 rev

Fluxynara 48 x 36 Large Felt Bulletin Board Oatmeal

Fluxynara$33.274.6★1,596 rev

Large Arched Felt Bulletin Board - Stylish Perfectly Sized 35 x 24 Cork Board Alternative for Office & Wall Decor 6 Customizable Adhesive Tiles with Pins are Perfect to Display Your Photos

ZICOTO$21.364.5★201 rev

DOLLAR BOSS Bulletin Boards with Linen 1-Pack 16X 12 Double-Sided Cork Board for Walls Wood Framed Bulletin Boards Small Pin Board for Home Kitchen Office Decorative Hanging 10 Pushpins

DOLLAR BOSS$10.634.6★1,597 rev

Newest

by launch date

AKAYOK Felt Board - Double-Sided Flannel Board for Preschool Learning Interactive Storytelling & Play | 33 x 12 Portable Felt Letter Board (Letters Not Included) Perfect for Desktop & Wall Use

AKAYOK$18.6996 rev

4mo ago

Lifewit Large Felt Bulletin Board with Self-Adhesive 36 x 24- 6 Pack

Lifewit$17.05467 rev

5mo ago

Large Arched Felt Bulletin Board Sized 36 x 24 for Office & Wall Decor 6 Customizable Adhesive Tiles with Pins are Perfect to Display Your Photos (Sage Green)

Clavorae$20.3571 rev

5mo ago

AKAYOK 24x36 Felt Board for Classroom & Home - Flannel Story Board with Magnets Transparent Pocket & 30 Self Adhesive Dots | Interactive Learning Visual Schedule Storytelling for Teachers & Kid

AKAYOK$21.6825 rev

8mo ago

Fluxynara 48 x 36 Large Felt Bulletin Board Oatmeal

Fluxynara$33.271,596 rev

10mo ago

What buyers say about felt board

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“The quality feels solid overall”

Assembly/Installation8%

“Easy install”

Ease Of Use7%

“easy to apply”

Design-Overall6%

“Unique design”

Size-Overall6%

“Good size”

Adhesion/Stickiness6%

“Sticks very well”

Advertised Vs Actual Product5%

“As advertised”

Value For Money5%

“Good price”

Strength5%

“The felt material is sturdy”

Fun/Entertainment Experience4%

“Fun for toddlers”

What buyers complain about

Adhesion/Stickiness16%

“Needs better adhesive”

Size-Overall12%

“Felt board too small”

Quality-Overall5%

“Terrible quality, not as advertised”

Durability5%

“One fell apart upon first use”

Advertised Vs Actual Product4%

“not how it looks on the photos”

Color3%

“yellow no way”

Thickness3%

“I wish it was 11mm thick”

Mounting3%

“poorly designed mounting brackets”

Value For Money3%

“were pretty expensive”

Strength2%

“Flimsy structure”

Top return reasons

Size-Overall45%

Color12%

Advertised Vs Actual Product5%

Value For Money5%

Adhesion/Stickiness5%

Quality-Overall4%

Defective Material/Parts3%

Material Quality3%

Functionality-Overall2%

Scratch Resistance2%

Common questions

Is felt board profitable to sell on Amazon United States?: The niche generates $234K/yr across 69 tracked products. 14 of 18 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Worth a look (57/100).
How competitive is the felt board niche?: 34 brands and 73 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in felt board?: Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 2.3%.
When does demand for felt board peak?: Demand peaks in Aug–Sep; the busiest month runs 2.7× the quietest.
What does it cost to enter the felt board niche?: Listings span $6.98–$88.80; the average listing price is $27.91 (sweet spot $15–$100). The average incumbent carries 1,846 reviews — the moat a new listing must climb.