Skip to content

Felt Board

Felt Board shows a sweet-spot price point ($27.91 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

57
Worth a look

Top 11% of 3,143 Toys & Games niches · +11 vs the category median of 46

Market size 44Growth 37Conversion 21Competition 85Returns 67Price range 87Avg price 95Brand share 88Review moat 47Quality gap 35
This niche Category average · 3,143 niches

Is Felt Board profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Felt Board is a $234K/yr Amazon United States market (492K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 57/100.

Felt Board: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +9.4% over the last 90 days and 1.7% of searches end in a purchase.

$234K

revenue / yr

Units sold / yr13K
Search volume / yr+9.4%492K
Conversion rate1.7%
Avg price$27.91

Who owns the niche?

The top 5 brands hold 47% of demand, so 53% of the market is open.

53%

open market share

Brands · sellers34 · 73
Top-5 product click share30%
Open market53%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 69 products

Sponsored placement93%
New entrants (1y)18· 14 succeeded
Avg rating4.5★
Avg reviews1,846

Top Felt Board products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

$0$7K$14K$21K$28K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

73

Top-5 brand share

47%

Top 20: 89%

Top-5 click share

30%

Top 20: 59%

Open market

47%

  • Fluxynara11%
  • AKAYOK10%
  • Veskaoty10%
  • U Brands8%
  • lightomorrow8%
  • CHEFAN6%

Felt Board demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume492KCVR1.7%Products69Brands34Top 5 Brands47%OOS Rate3.1%Rating4.5★Reviews1,846Avg BSR#126
35K25KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.7×

Top Felt Board search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • felt board232K/yr
  • fabric pin board32K/yr
  • linen bulletin board32K/yr
  • large felt bulletin board15K/yr
  • framed pin board19K/yr
  • tablero22K/yr
  • felt boards16K/yr
  • extra large bulletin board12K/yr
  • linen cork board15K/yr
  • bulletin board for girls room13K/yr

What reviews say buyers love and hate about Felt Board

What buyers mention most, as a share of all reviews.

What buyers love

68% of reviews
Quality-Overall16%

The quality feels solid overall

Assembly/Installation8%

Easy install

Ease Of Use7%

easy to apply

Design-Overall6%

Unique design

Size-Overall6%

Good size

What buyers complain about

60% of reviews
Adhesion/Stickiness16%

Needs better adhesive

Size-Overall12%

Felt board too small

Quality-Overall5%

Terrible quality, not as advertised

Durability5%

One fell apart upon first use

Advertised Vs Actual Product4%

not how it looks on the photos

Felt Board return rate & reasons

Why buyers send it back, as a share of all return requests.

2.3%

Return rate

71%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
45%
2Color
12%
3Advertised Vs Actual Product
5%
4Value For Money
5%
5Adhesion/Stickiness
5%

Common Felt Board questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Felt Board 57/100 on Amazon United States — Worth a look. The niche generates $234K/yr across 69 tracked products. 14 of 18 products launched in the last 360 days are still selling. Search demand moved +9.4% over the last 90 days.
Search demand for Felt Board on Amazon United States peaks in Aug–Sep, where the busiest month runs 2.7× the quietest.