fashion plates
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$18.89–$26.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$22.45avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,720.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$67K$67K/yr · 126K searches
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fashion plates is a $67K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 30/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
fashion plates market data
- Units sold / yr
- 5K–6K
- avg 500–750/product
- Revenue / yr
- $112K–$135K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #72
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 16.4%
- Avg brand age
- 48 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
20
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- PlayMonster46%
- Barbie32%
- Melissa & Doug18%
- 4M5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 9.7×
Top fashion plates search terms
- fashion plates69K/yr
- fashion plates for girls ages 6-814K/yr
- fashion plates toy13K/yr
- fashion plates for girls ages 8-1223K/yr
- fashion plates for girls6K/yr
Top fashion plates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Barbie Fashion Plates All in One Studio Barbie Sketch Design Activity Set Fashion Design Kit for Kids Ages 6 and Up
Barbie$18.894.7★1,683 rev
Fashion Plates Classic Girls Fashion Mix-and-Match Drawing Kit Arts and Crafts Coloring Art Supplies Craft Supplies Stencils Crayons Included Create Your Own Designs Ages 6+
PlayMonster$23.404.7★6,934 rev
Melissa & Doug Fashion Design Art Activity Kit - 9 Double-Sided Rubbing Plates 4 Pencils Crayon - Fashion Plates Travel Toys for Kids Ages 5+
Melissa & Doug$19.244.7★4,275 rev
Fashion Plates Disney Princess Mix-and-Match Drawing Kit Arts and Crafts Coloring Art Supplies Craft Supplies Stencils Crayons Included Create Your Own Designs Ages 6+
PlayMonster$23.914.7★6,934 rev
Fashion Plates My Style Girls Mix-and-Match Drawing Kit Arts and Crafts Coloring Art Supplies Craft Supplies Stencils Crayons Included Create Your Own Designs Ages 6+
PlayMonster$26.344.7★6,934 rev
Newest
by launch dateFashion Plates Disney Princess Mix-and-Match Drawing Kit Arts and Crafts Coloring Art Supplies Craft Supplies Stencils Crayons Included Create Your Own Designs Ages 6+
PlayMonster$23.916,934 rev
Fashion Plates My Style Girls Mix-and-Match Drawing Kit Arts and Crafts Coloring Art Supplies Craft Supplies Stencils Crayons Included Create Your Own Designs Ages 6+
PlayMonster$26.346,934 rev
4M KidzMaker My Design Portfolio Fashion Studio - Rubbing Plates Art Set
4M$22.921,564 rev
Barbie Fashion Plates All in One Studio Barbie Sketch Design Activity Set Fashion Design Kit for Kids Ages 6 and Up
Barbie$18.891,683 rev
Fashion Plates Classic Girls Fashion Mix-and-Match Drawing Kit Arts and Crafts Coloring Art Supplies Craft Supplies Stencils Crayons Included Create Your Own Designs Ages 6+
PlayMonster$23.406,934 rev
Trending
90-day click momentum4M KidzMaker My Design Portfolio Fashion Studio - Rubbing Plates Art Set
4M$22.924.2★
Fashion Plates Disney Princess Mix-and-Match Drawing Kit Arts and Crafts Coloring Art Supplies Craft Supplies Stencils Crayons Included Create Your Own Designs Ages 6+
PlayMonster$23.914.7★
Melissa & Doug Fashion Design Art Activity Kit - 9 Double-Sided Rubbing Plates 4 Pencils Crayon - Fashion Plates Travel Toys for Kids Ages 5+
Melissa & Doug$19.244.7★
Barbie Fashion Plates All in One Studio Barbie Sketch Design Activity Set Fashion Design Kit for Kids Ages 6 and Up
Barbie$18.894.7★
Fashion Plates Classic Girls Fashion Mix-and-Match Drawing Kit Arts and Crafts Coloring Art Supplies Craft Supplies Stencils Crayons Included Create Your Own Designs Ages 6+
PlayMonster$23.404.7★
What buyers say about fashion plates
What buyers praise and complain about, mined from review topics.What buyers love
“Fun nostalgic toy”
“creative energy to use”
“Nice size”
“Giving as a gift”
“It's simple to use as you just open it up”
“Healthy attachment”
“This is a great quiet activity”
“Its been so fun watching her create designs”
“durable”
“colors are great”
What buyers complain about
“Not as easy as it seems”
“I think the details are too small on the dog”
“-It doesn't come with a carrying case”
Top return reasons
Common questions
- Is fashion plates profitable to sell on Amazon United States?
- The niche generates $67K/yr across 6 tracked products. 90-day search growth is -2.5%. Flapen's verdict: Skip it (30/100).
- How competitive is the fashion plates niche?
- 4 brands and 20 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in fashion plates?
- Top complaints mined from reviews: Ease Of Use, Size-Overall, Portability. The return rate is 1.9%.
- When does demand for fashion plates peak?
- Demand peaks in Nov–Dec; the busiest month runs 9.7× the quietest.
- What does it cost to enter the fashion plates niche?
- Listings span $18.89–$26.34; the average listing price is $22.45 (sweet spot $15–$100). The average incumbent carries 4,721 reviews — the moat a new listing must climb.