Fashion Plates
FailThe top 5 brands take 100% of clicks, so Fashion Plates is a Fail.
- Flapen Score
- 30 / 100Ranks 2,963 of 3,143 Toys & Games niches · −16 vs the category median of 4630
- Market size
- $67K/yr126K searches / yr
- 90-day growth
- -2.5%search demand this quarter
- Competition
- 96%top-5 click share · 4 brands · 20 sellers
Flapen Score
Fashion Plates against its category
The dotted line is the Toys & Games average. Past it, Fashion Plates is stronger. Inside it, weaker.
Market
The Fashion Plates market on Amazon at a glance
Shoppers on Amazon United States searched for Fashion Plates 126K times last year and spent an estimated $67K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.
- Searches, last 12 months
- 126K
- Growth, 90 days vs prior 90
- -2.5%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $67Ka year
- Peak month
- December9.7× the quietest month
- Top search term
- fashion plates69K searches a year
02 · Price
A sale here is worth $22.45.
Listings sell for $22.45 on average, from $18.89 to $26.34. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At $22.45 that is $11K to $17K a year per listing.
- Average price
- $22.45inside the $15 to $100 sweet spot
- Price range
- $18.89–$26.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $11K–$17K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #72 within Craft Kits. It carries 4,721 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 16.4%
- Average rank
- #72in Craft Kits
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 4,721per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Fashion Plates products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Barbie Fashion Plates All in One Studio Barbie Sketch Design Activity Set Fashion Design Kit for Kids Ages 6 and Up
- Price
- $18.89
- Rating
- 4.7/5
- Reviews
- 1,683
- Age
- 8y ago

Fashion Plates Classic Girls Fashion Mix-and-Match Drawing Kit Arts and Crafts Coloring Art Supplies Craft Supplies Stencils Crayons Included Create Your Own Designs Ages 6+
- Price
- $23.40
- Rating
- 4.7/5
- Reviews
- 6,934
- Age
- 12y ago

Melissa & Doug Fashion Design Art Activity Kit - 9 Double-Sided Rubbing Plates 4 Pencils Crayon - Fashion Plates Travel Toys for Kids Ages 5+
- Price
- $19.24
- Rating
- 4.7/5
- Reviews
- 4,275
- Age
- 15y ago

Fashion Plates Disney Princess Mix-and-Match Drawing Kit Arts and Crafts Coloring Art Supplies Craft Supplies Stencils Crayons Included Create Your Own Designs Ages 6+
- Price
- $23.91
- Rating
- 4.7/5
- Reviews
- 6,934
- Age
- 1y ago

Fashion Plates My Style Girls Mix-and-Match Drawing Kit Arts and Crafts Coloring Art Supplies Craft Supplies Stencils Crayons Included Create Your Own Designs Ages 6+
- Price
- $26.34
- Rating
- 4.7/5
- Reviews
- 6,934
- Age
- 3y ago
Trending
estimated 90-day click momentum
4M KidzMaker My Design Portfolio Fashion Studio - Rubbing Plates Art Set
- Price
- $22.92
- Rating
- 4.2/5
- Reviews
- 1,564
- Age
- 8y ago

Fashion Plates Disney Princess Mix-and-Match Drawing Kit Arts and Crafts Coloring Art Supplies Craft Supplies Stencils Crayons Included Create Your Own Designs Ages 6+
- Price
- $23.91
- Rating
- 4.7/5
- Reviews
- 6,934
- Age
- 1y ago

Melissa & Doug Fashion Design Art Activity Kit - 9 Double-Sided Rubbing Plates 4 Pencils Crayon - Fashion Plates Travel Toys for Kids Ages 5+
- Price
- $19.24
- Rating
- 4.7/5
- Reviews
- 4,275
- Age
- 15y ago

Barbie Fashion Plates All in One Studio Barbie Sketch Design Activity Set Fashion Design Kit for Kids Ages 6 and Up
- Price
- $18.89
- Rating
- 4.7/5
- Reviews
- 1,683
- Age
- 8y ago

Fashion Plates Classic Girls Fashion Mix-and-Match Drawing Kit Arts and Crafts Coloring Art Supplies Craft Supplies Stencils Crayons Included Create Your Own Designs Ages 6+
- Price
- $23.40
- Rating
- 4.7/5
- Reviews
- 6,934
- Age
- 12y ago
Newest
by launch date
Fashion Plates Disney Princess Mix-and-Match Drawing Kit Arts and Crafts Coloring Art Supplies Craft Supplies Stencils Crayons Included Create Your Own Designs Ages 6+
- Price
- $23.91
- Rating
- 4.7/5
- Reviews
- 6,934
- Age
- 1y ago

Fashion Plates My Style Girls Mix-and-Match Drawing Kit Arts and Crafts Coloring Art Supplies Craft Supplies Stencils Crayons Included Create Your Own Designs Ages 6+
- Price
- $26.34
- Rating
- 4.7/5
- Reviews
- 6,934
- Age
- 3y ago

4M KidzMaker My Design Portfolio Fashion Studio - Rubbing Plates Art Set
- Price
- $22.92
- Rating
- 4.2/5
- Reviews
- 1,564
- Age
- 8y ago

Barbie Fashion Plates All in One Studio Barbie Sketch Design Activity Set Fashion Design Kit for Kids Ages 6 and Up
- Price
- $18.89
- Rating
- 4.7/5
- Reviews
- 1,683
- Age
- 8y ago

Fashion Plates Classic Girls Fashion Mix-and-Match Drawing Kit Arts and Crafts Coloring Art Supplies Craft Supplies Stencils Crayons Included Create Your Own Designs Ages 6+
- Price
- $23.40
- Rating
- 4.7/5
- Reviews
- 6,934
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
20
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
96%
Top 20: 100%
Open market
0%
- PlayMonster46%
- Barbie32%
- Melissa & Doug18%
- 4M5%
Demand
Fashion Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 9.7×
Search terms
Top Fashion Plates search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fashion plates69K/yr
- fashion plates for girls ages 6-814K/yr
- fashion plates toy13K/yr
- fashion plates for girls ages 8-1223K/yr
- fashion plates for girls6K/yr
Reviews and returns
What reviews say buyers love and hate about Fashion Plates
We read the reviews and the return reasons for every product selling here.
“Not as easy as it seems”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fashion Plates questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








