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Fashion Designer Kits for Girls

Fail

Demand is soft, at -8.9% this quarter, so Fashion Designer Kits for Girls is a Fail.

Flapen Score
47
47 / 100
Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 46
Market size
$340K/yr391K searches / yr
90-day growth
-8.9%search demand this quarter
Competition
60%top-5 click share · 14 brands · 45 sellers

Flapen Score

Fashion Designer Kits for Girls against its category

The dotted line is the Toys & Games average. Past it, Fashion Designer Kits for Girls is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fashion Designer Kits for Girls market on Amazon at a glance

Shoppers on Amazon United States searched for Fashion Designer Kits for Girls 391K times last year and spent an estimated $340K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 391K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $340K a year.

Searches, last 12 months
391K
Growth, 90 days vs prior 90
-8.9%
Conversion, latest week
4.1%
Market size, estimated
$340Ka year
Peak month
December7.5× the quietest month
Top search term
fashion designer kits for girls171K searches a year

02 · Price

A sale here is worth $21.21.

Listings sell for $21.21 on average, from $8.85 to $51.50. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $21.21 that is $16K to $21K a year per listing.

Average price
$21.21inside the $15 to $100 sweet spot
Price range
$8.85–$51.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$16K–$21K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #198 within Craft Kits. It carries 4,732 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#198in Craft Kits
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
4,732per listing
Listings tracked
20

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Fashion Designer Kits for Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

45

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

18%

  • Brand 131%
  • Brand 229%
  • Brand 310%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (8 brands, 18%)

Demand

Fashion Designer Kits for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.5×

Search terms

Top Fashion Designer Kits for Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fashion designer kits for girls171K/yr
  • fashion design42K/yr
  • fashion angels30K/yr
  • kids fashion design kit22K/yr
  • fashion design kit19K/yr
  • fashion designer15K/yr
  • fashion games for girls5K/yr
  • fashion design for kids15K/yr
  • fashion kit6K/yr
  • fashion angels sketch book6K/yr

Reviews and returns

What reviews say buyers love and hate about Fashion Designer Kits for Girls

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Fun/Entertainment Experience”
21%of negative reviews mention “Instructions/User Manual/Troubleshooting”
1.5%of orders come back
“The instructions were unclear and poorly explained, with no helpful video or clear schematic illustrations showing how to complete the project”
A buyer, on “Instructions/User Manual/Troubleshooting”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Fashion Designer Kits for Girls questions

Answered from the same tracked data.