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Farkle Dice Tray

Fail

Demand is soft, at -16.8% this quarter, so Farkle Dice Tray is a Fail.

Flapen Score
46
46 / 100
Ranks 1,432 of 3,143 Toys & Games niches · on the category median
Market size
$72K/yr63K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
59%top-5 click share · 13 brands · 40 sellers

Flapen Score

Farkle Dice Tray against its category

The dotted line is the Toys & Games average. Past it, Farkle Dice Tray is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Farkle Dice Tray market on Amazon at a glance

Shoppers on Amazon United States searched for Farkle Dice Tray 63K times last year and spent an estimated $72K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
4.7%
Market size, estimated
$72Ka year
Peak month
December4.2× the quietest month
Top search term
farkle classic dice game with tray31K searches a year

02 · Price

A sale here is worth $24.18.

Listings sell for $24.18 on average, from $7.74 to $35.00. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $24.18 that is $2K to $6K a year per listing.

Average price
$24.18inside the $15 to $100 sweet spot
Price range
$7.74–$35.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #113 within Dice Games. It carries 1,102 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#113in Dice Games
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
1,102per listing
Listings tracked
19

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Farkle Dice Tray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

40

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

18%

  • Brand 128%
  • Brand 216%
  • Brand 312%
  • Brand 412%
  • Brand 58%
  • Brand 66%

Demand

Farkle Dice Tray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Farkle Dice Tray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • farkle classic dice game with tray31K/yr
  • farkle board18K/yr
  • farkel dice game with tray5K/yr
  • farkle tray6K/yr
  • farkle dice tray4K/yr

Reviews and returns

What reviews say buyers love and hate about Farkle Dice Tray

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Fun/Entertainment Experience”
22%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Pretty large,”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Farkle Dice Tray questions

Answered from the same tracked data.