farkle dice tray
Skip itSoft demand (-16.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$24.18avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Good$7.74–$35.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,101.58avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$72K$72K/yr · 63K searches
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, farkle dice tray is a $72K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 46/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
farkle dice tray market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $73K–$97K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #113
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 7.1%
- Avg brand age
- 49 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
40
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
18%
- Farkel28%
- Luck Lab16%
- PlayMonster12%
- NatldGs12%
- JNJHGS8%
- Continuum Games6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 4.2×
Top farkle dice tray search terms
- farkle classic dice game with tray31K/yr
- farkle board18K/yr
- farkel dice game with tray5K/yr
- farkle tray6K/yr
- farkle dice tray4K/yr
Top farkle dice tray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Farkel Game Set with Deluxe Dice Rolling Tray Built-in Dice-Collection Channel 2 Sets of Dice 40-Sheet Scorepad Classic Family Game
Farkel$24.014.8★2,432 rev
NatldGs Farkle Dice Tray Farkle Dice Game with Tray and 2 Sets of 6 Dice 12 Wooden Dice Tray for The Classic Family Game
NatldGs$21.104.5★72 rev
Luck Lab Farkle Dice Tray and Storage Case - Includes Embedded Scoring Combinations 2 Sets of 6 Pearl Dice 40 Sheet Score Pad and Pen Holder for The Classic Family Game (Brown)
Luck Lab$35.004.7★391 rev
Farkle Dice Games for Kids Dice Set Score Sheets Inc Family Game Night
PlayMonster$8.544.8★9,448 rev
JNJHGS Farkle Dice Tray Farkle Dice Game with 12 Wooden Dice Tray 2 Sets of Dice and 50 Sheet Scorepad for The Classic Family Game (Purple)
JNJHGS$24.504.4★21 rev
Newest
by launch dateJNJHGS Farkle Dice Tray Farkle Dice Game with 12 Wooden Dice Tray 2 Sets of Dice and 50 Sheet Scorepad for The Classic Family Game (Purple)
JNJHGS$24.5021 rev
JNJHGS Farkle Dice Tray Farkle Dice Game with 12 Wooden Dice Tray 2 Sets of Dice and 50 Sheet Scorepad for The Classic Family Game (Red)
JNJHGS$22.1721 rev
Tuiiopoli Farkle Dice Scoreboard Set No Score Sheets Required Upgrade Design 4 Sets of Colored Player Pegs 6 Wooden Dice for Game Night Party Travel
Tuiiopoli$26.9036 rev
Demine Farkle Classic Dice Game Set Wooden Dice Tray with Storage Case 2 Sets of Dice Score Pad Pen Holder & Built-in Scoring Guide Family Game Night or Gift
Demine$28.4636 rev
Soar Forge Deluxe Farkle Dice Tray and Storage - Elegant Faux Leather Travel Case with Score Sheets 2 Sets of Dice & Velvet Lined Rolling Arena for Many Classic Games (Crimson Red)
Soar Forge$29.7346 rev
Trending
90-day click momentumJNJHGS Farkle Dice Tray Farkle Dice Game with 12 Wooden Dice Tray 2 Sets of Dice and 50 Sheet Scorepad for The Classic Family Game (Red)
JNJHGS$22.174.4★
Tuiiopoli Farkle Dice Scoreboard Set No Score Sheets Required Upgrade Design 4 Sets of Colored Player Pegs 6 Wooden Dice for Game Night Party Travel
Tuiiopoli$26.904.6★
JNJHGS Farkle Dice Tray Farkle Dice Game with 12 Wooden Dice Tray 2 Sets of Dice and 50 Sheet Scorepad for The Classic Family Game (Purple)
JNJHGS$24.504.4★
Farkle Dice Game Family Game Night Travel Games Family Games 8+
PlayMonster$7.744.8★
Luck Lab Farkle Dice Tray and Storage Case - Includes Embedded Scoring Combinations 2 Sets of 6 Pearl Dice 40 Sheet Score Pad and Pen Holder for The Classic Family Game (Brown)
Luck Lab$35.004.7★
What buyers say about farkle dice tray
What buyers praise and complain about, mined from review topics.What buyers love
“Fun Family Game”
“Great quality and the dice are very pretty”
“easy to use”
“Portable and well made”
“colorful”
“This is a super fun game to do provides a lot of laughs”
“Fun, interactive, and makes a great gift”
“Good price point”
“great design”
“This set works as advertised”
What buyers complain about
“Pretty large,”
“The only complaint is that the pink”
“Scoring is Printed Wrong”
“It was a expensive and not complete”
“goggled the instructions”
“if this were a gift I would be upset that it arrived essentially broken”
“The walls on the inside of it were falling out from the beginning”
“Not great quality”
“The noise was too much”
“storage case fell out”
Top return reasons
Common questions
- Is farkle dice tray profitable to sell on Amazon United States?
- The niche generates $72K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -16.8%. Flapen's verdict: Skip it (46/100).
- How competitive is the farkle dice tray niche?
- 13 brands and 40 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in farkle dice tray?
- Top complaints mined from reviews: Size-Overall, Color, Print Quality. The return rate is 1.3%.
- When does demand for farkle dice tray peak?
- Demand peaks in Jan–Dec; the busiest month runs 4.2× the quietest.
- What does it cost to enter the farkle dice tray niche?
- Listings span $7.74–$35.00; the average listing price is $24.18 (sweet spot $15–$100). The average incumbent carries 1,102 reviews — the moat a new listing must climb.