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Farkle Dice Tray

soft demand (-16.8% this quarter) — Farkle Dice Tray doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 1,432 of 3,143 Toys & Games niches · on the category median

Market size 18Growth 17Conversion 56Competition 43Returns 89Price range 73Avg price 95Brand share 48Review moat 60Quality gap 33
This niche Category average · 3,143 niches

Is Farkle Dice Tray profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Farkle Dice Tray is a $72K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 46/100.

Farkle Dice Tray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.8% over the last 90 days and 4.7% of searches end in a purchase.

$72K

revenue / yr

Units sold / yr4K
Search volume / yr-16.8%63K
Conversion rate4.7%
Avg price$24.18

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers13 · 40
Top-5 product click share59%
Open market24%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement95%
New entrants (1y)3· 0 succeeded
Avg rating4.5★
Avg reviews1,102

Top Farkle Dice Tray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

$0$7K$14K$22K$29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

40

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

18%

  • Farkel28%
  • Luck Lab16%
  • PlayMonster12%
  • NatldGs12%
  • JNJHGS8%
  • Continuum Games6%

Farkle Dice Tray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume63KCVR4.7%Products19Brands13Top 5 Brands76%OOS Rate7.1%Rating4.5★Reviews1,102Avg BSR#113
4K3KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 4.2×

Top Farkle Dice Tray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • farkle classic dice game with tray31K/yr
  • farkle board18K/yr
  • farkel dice game with tray5K/yr
  • farkle tray6K/yr
  • farkle dice tray4K/yr

What reviews say buyers love and hate about Farkle Dice Tray

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Fun/Entertainment Experience46%

Fun Family Game

Quality-Overall9%

Great quality and the dice are very pretty

Ease Of Use8%

easy to use

Portability3%

Portable and well made

Color3%

colorful

What buyers complain about

68% of reviews
Size-Overall22%

Pretty large,

Color10%

The only complaint is that the pink

Print Quality8%

Scoring is Printed Wrong

Value For Money5%

It was a expensive and not complete

Instructions/User Manual/Troubleshooting5%

goggled the instructions

Farkle Dice Tray return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

54%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
37%
2Value For Money
11%
3Advertised Vs Actual Product
8%
4Quality-Overall
7%
5Defective Material/Parts
5%

Common Farkle Dice Tray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Farkle Dice Tray 46/100 on Amazon United States — Skip it. The niche generates $72K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -16.8% over the last 90 days.
Search demand for Farkle Dice Tray on Amazon United States peaks in Jan–Dec, where the busiest month runs 4.2× the quietest.