Farkle
brand-locked demand (top 5 brands take 92% of clicks) — Farkle doesn't clear our bar today.
Flapen Score
Top 33% of 3,143 Toys & Games niches · +3 vs the category median of 46
Is Farkle profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Farkle is a $889K/yr Amazon United States market (532K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 49/100.
Farkle: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -1.8% over the last 90 days and 8.3% of searches end in a purchase.
$889K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 13 products
Top Farkle products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Farkle Dice Game Family Game Night Travel Games Family Games 8+
- Price
- $7.74
- Rating
- 4.8/5
- Reviews
- 4,371
- Age
- 17y ago
Farkle Dice Games for Kids Dice Set Score Sheets Inc Family Game Night
- Price
- $8.54
- Rating
- 4.8/5
- Reviews
- 9,448
- Age
- 22y ago
Farkel Game Set with Deluxe Dice Rolling Tray Built-in Dice-Collection Channel 2 Sets of Dice 40-Sheet Scorepad Classic Family Game
- Price
- $24.01
- Rating
- 4.8/5
- Reviews
- 2,432
- Age
- 14y ago
Farkle Dice Games for Kids Dice Set Score Sheets Inc Family Game Night
- Price
- $15.50
- Rating
- 4.7/5
- Reviews
- 356
- Age
- 4y ago
Luck Lab Farkle Dice Tray and Storage Case - Includes Embedded Scoring Combinations 2 Sets of 6 Pearl Dice 40 Sheet Score Pad and Pen Holder for The Classic Family Game (Brown)
- Price
- $35.00
- Rating
- 4.7/5
- Reviews
- 391
- Age
- 2y ago
Trending
90-day click momentumLuck Lab Farkle Dice Tray and Storage Case - Includes Embedded Scoring Combinations 2 Sets of 6 Pearl Dice 40 Sheet Score Pad and Pen Holder for The Classic Family Game (Brown)
- Price
- $35.00
- Rating
- 4.7/5
- Reviews
- 391
- Age
- 2y ago
Farkle Dice Game Family Game Night Travel Games Family Games 8+
- Price
- $7.74
- Rating
- 4.8/5
- Reviews
- 4,371
- Age
- 17y ago
Farkel Party Classic Dice Game | Official Licensed Farkle Set | 36 Dice 6 Cups Score Sheets & Storage Tin | Travel Dice Game for Family Game Night | 2+ Players Ages 8+
- Price
- $21.89
- Rating
- 4.8/5
- Reviews
- 1,768
- Age
- 18y ago
Farkle Dice Games for Kids Dice Set Score Sheets Inc Family Game Night
- Price
- $15.50
- Rating
- 4.7/5
- Reviews
- 356
- Age
- 4y ago
Luck Lab Farkle Dice Tray and Storage Case - Includes Embedded Scoring Combinations 2 Sets of 6 Pearl Dice 40 Sheet Score Pad and Pen Holder for The Classic Family Game (Grey and Turquoise)
- Price
- $34.99
- Rating
- 4.7/5
- Reviews
- 391
- Age
- 2y ago
Newest
by launch date
Demine Farkle Classic Dice Game Set Wooden Dice Tray with Storage Case 2 Sets of Dice Score Pad Pen Holder & Built-in Scoring Guide Family Game Night or Gift
- Price
- $28.46
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 1y ago
Farkle Classic Dice Game Rainbow Kids Games Dice Games Family Games Travel Games Adult Games Board Games Dice Cup Dice Set Farkle Score Sheets Included Ages 8+
- Price
- $5.52
- Rating
- 4.8/5
- Reviews
- 301
- Age
- 1y ago
AUSIIBTO Dice Tray and Storage Case for Farkle Game - Includes Embedded Scoring Combinations 4 Sets of 6 Pearl Dice 50 Sheet Score Pad and Pen Holder for The Classic Family Game - Red and Black
- Price
- $26.48
- Rating
- 4.5/5
- Reviews
- 165
- Age
- 1y ago
NatldGs Farkle Dice Tray Farkle Dice Game with Tray and 2 Sets of 6 Dice 12 Wooden Dice Tray for The Classic Family Game
- Price
- $21.10
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 2y ago
Luck Lab Farkle Dice Tray and Storage Case - Includes Embedded Scoring Combinations 2 Sets of 6 Pearl Dice 40 Sheet Score Pad and Pen Holder for The Classic Family Game (Brown)
- Price
- $35.00
- Rating
- 4.7/5
- Reviews
- 391
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
35
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
5%
- PlayMonster61%
- Farkel14%
- Luck Lab8%
- Continuum Games6%
- Regal Games3%
- NatldGs3%
- Open — no brand owns it (2 brands, 5%)
Farkle demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Dec · busiest ÷ quietest = 3.5×
Top Farkle search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- farkle228K/yr
- farkle classic dice game123K/yr
- farkle classic dice game with tray31K/yr
- farkle game39K/yr
- farkel dice game16K/yr
- farkle dice14K/yr
- farkle board18K/yr
- travel farkle8K/yr
- farkle dice game10K/yr
- farkel8K/yr
What reviews say buyers love and hate about Farkle
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Fun Family Game”
“easy to use”
“Love the colors”
“Good quality game for the price”
“This set works as advertised”
What buyers complain about
71% of reviews“goggled the instructions”
“The only complaint is that the pink”
“Scoring is Printed Wrong”
“Shaker is a little cheap”
“Clearly a cheap product of this game however it met the game need”
Farkle return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
45%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Farkle questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
