Farkle
FailThe top 5 brands take 92% of clicks, so Farkle is a Fail.
- Flapen Score
- 49 / 100Top 33% of 3,143 Toys & Games niches · +3 vs the category median of 4649
- Market size
- $889K/yr532K searches / yr
- 90-day growth
- -1.8%search demand this quarter
- Competition
- 76%top-5 click share · 8 brands · 35 sellers
Flapen Score
Farkle against its category
The dotted line is the Toys & Games average. Past it, Farkle is stronger. Inside it, weaker.
Market
The Farkle market on Amazon at a glance
Shoppers on Amazon United States searched for Farkle 532K times last year and spent an estimated $889K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 532K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $889K a year.
- Searches, last 12 months
- 532K
- Growth, 90 days vs prior 90
- -1.8%
- Conversion, latest week
- 8.3%
- Market size, estimated
- $889Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- farkle228K searches a year
02 · Price
A sale here is worth $20.17.
Listings sell for $20.17 on average, from $5.52 to $35.00. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At $20.17 that is $50K to $61K a year per listing.
- Average price
- $20.17inside the $15 to $100 sweet spot
- Price range
- $5.52–$35.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $50K–$61K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #85 within Dice Games. It carries 1,673 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #85in Dice Games
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 1,673per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Farkle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
35
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
5%
- Brand 161%
- Brand 214%
- Brand 38%
- Brand 46%
- Brand 53%
- Brand 63%
- Open — no brand owns it (2 brands, 5%)
Demand
Farkle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Farkle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- farkle228K/yr
- farkle classic dice game123K/yr
- farkle classic dice game with tray31K/yr
- farkle game39K/yr
- farkel dice game16K/yr
- farkle dice14K/yr
- farkle board18K/yr
- travel farkle8K/yr
- farkle dice game10K/yr
- farkel8K/yr
Reviews and returns
What reviews say buyers love and hate about Farkle
We read the reviews and the return reasons for every product selling here.
“goggled the instructions”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Farkle questions
Answered from the same tracked data.








