farkle
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$20.17avg listing price — sweet spot $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Market size
Great$889K$889K/yr · 532K searches
Price range
Good$5.52–$35.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,672.62avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, farkle is a $889K/yr Amazon United States market (532K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 49/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
farkle market data
- Units sold / yr
- 40K–50K
- avg 2,500–3,000/product
- Revenue / yr
- $807K–$1.0M
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #85
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.4%
- Avg brand age
- 52 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
35
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
5%
- PlayMonster61%
- Farkel14%
- Luck Lab8%
- Continuum Games6%
- Regal Games3%
- NatldGs3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 3.5×
Top farkle search terms
- farkle228K/yr
- farkle classic dice game123K/yr
- farkle classic dice game with tray31K/yr
- farkle game39K/yr
- farkel dice game16K/yr
- farkle dice14K/yr
- farkle board18K/yr
- travel farkle8K/yr
- farkle dice game10K/yr
- farkel8K/yr
Top farkle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Farkle Dice Game Family Game Night Travel Games Family Games 8+
PlayMonster$7.744.8★4,371 rev
Farkle Dice Games for Kids Dice Set Score Sheets Inc Family Game Night
PlayMonster$8.544.8★9,448 rev
Farkel Game Set with Deluxe Dice Rolling Tray Built-in Dice-Collection Channel 2 Sets of Dice 40-Sheet Scorepad Classic Family Game
Farkel$24.014.8★2,432 rev
Farkle Dice Games for Kids Dice Set Score Sheets Inc Family Game Night
PlayMonster$15.504.7★356 rev
Luck Lab Farkle Dice Tray and Storage Case - Includes Embedded Scoring Combinations 2 Sets of 6 Pearl Dice 40 Sheet Score Pad and Pen Holder for The Classic Family Game (Brown)
Luck Lab$35.004.7★391 rev
Newest
by launch date
Demine Farkle Classic Dice Game Set Wooden Dice Tray with Storage Case 2 Sets of Dice Score Pad Pen Holder & Built-in Scoring Guide Family Game Night or Gift
Demine$28.4636 rev
Farkle Classic Dice Game Rainbow Kids Games Dice Games Family Games Travel Games Adult Games Board Games Dice Cup Dice Set Farkle Score Sheets Included Ages 8+
PlayMonster$5.52301 rev
AUSIIBTO Dice Tray and Storage Case for Farkle Game - Includes Embedded Scoring Combinations 4 Sets of 6 Pearl Dice 50 Sheet Score Pad and Pen Holder for The Classic Family Game - Red and Black
AUSIIBTO$26.48165 rev
NatldGs Farkle Dice Tray Farkle Dice Game with Tray and 2 Sets of 6 Dice 12 Wooden Dice Tray for The Classic Family Game
NatldGs$21.1072 rev
Luck Lab Farkle Dice Tray and Storage Case - Includes Embedded Scoring Combinations 2 Sets of 6 Pearl Dice 40 Sheet Score Pad and Pen Holder for The Classic Family Game (Brown)
Luck Lab$35.00391 rev
Trending
90-day click momentumLuck Lab Farkle Dice Tray and Storage Case - Includes Embedded Scoring Combinations 2 Sets of 6 Pearl Dice 40 Sheet Score Pad and Pen Holder for The Classic Family Game (Brown)
Luck Lab$35.004.7★
Farkle Dice Game Family Game Night Travel Games Family Games 8+
PlayMonster$7.744.8★
Farkel Party Classic Dice Game | Official Licensed Farkle Set | 36 Dice 6 Cups Score Sheets & Storage Tin | Travel Dice Game for Family Game Night | 2+ Players Ages 8+
Farkel$21.894.8★
Farkle Dice Games for Kids Dice Set Score Sheets Inc Family Game Night
PlayMonster$15.504.7★
Luck Lab Farkle Dice Tray and Storage Case - Includes Embedded Scoring Combinations 2 Sets of 6 Pearl Dice 40 Sheet Score Pad and Pen Holder for The Classic Family Game (Grey and Turquoise)
Luck Lab$34.994.7★
What buyers say about farkle
What buyers praise and complain about, mined from review topics.What buyers love
“Fun Family Game”
“easy to use”
“Love the colors”
“Good quality game for the price”
“This set works as advertised”
“see ourselves giving as gifts”
“Portable and well made”
“Good price point”
“This is a super fun game to do provides a lot of laughs”
“its even compact enough to bring on the go for a camping trip”
What buyers complain about
“goggled the instructions”
“The only complaint is that the pink”
“Scoring is Printed Wrong”
“Shaker is a little cheap”
“Clearly a cheap product of this game however it met the game need”
“if this were a gift I would be upset that it arrived essentially broken”
“The walls on the inside of it were falling out from the beginning”
“storage case fell out”
“The noise was too much”
“a little smaller than I was expecting”
Top return reasons
Common questions
- Is farkle profitable to sell on Amazon United States?
- The niche generates $889K/yr across 13 tracked products. 90-day search growth is -1.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the farkle niche?
- 8 brands and 35 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in farkle?
- Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Color, Print Quality. The return rate is 1.2%.
- When does demand for farkle peak?
- Demand peaks in Jan–Dec; the busiest month runs 3.5× the quietest.
- What does it cost to enter the farkle niche?
- Listings span $5.52–$35.00; the average listing price is $20.17 (sweet spot $15–$100). The average incumbent carries 1,673 reviews — the moat a new listing must climb.