Fao Schwarz
FailThe top 5 products take 100% of clicks, so Fao Schwarz is a Fail.
- Flapen Score
- 27 / 100Ranks 3,046 of 3,143 Toys & Games niches · −19 vs the category median of 4627
- Market size
- $25K/yr109K searches / yr
- 90-day growth
- -12.5%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 8 sellers
Flapen Score
Fao Schwarz against its category
The dotted line is the Toys & Games average. Past it, Fao Schwarz is stronger. Inside it, weaker.
Market
The Fao Schwarz market on Amazon at a glance
Shoppers on Amazon United States searched for Fao Schwarz 109K times last year and spent an estimated $25K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.
- Searches, last 12 months
- 109K
- Growth, 90 days vs prior 90
- -12.5%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $25Ka year
- Peak month
- December64.7× the quietest month
- Top search term
- fao schwarz64K searches a year
02 · Price
A sale here is worth $27.89.
Listings sell for $27.89 on average, from $8.72 to $58.45. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 250 to 500 of them. At $27.89 that is $7K to $14K a year per listing.
- Average price
- $27.89inside the $15 to $100 sweet spot
- Price range
- $8.72–$58.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$14K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #67 within Drawing & Painting Supplies. It carries 2,572 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 75%
- Out of stock, average day
- 14.3%
- Average rank
- #67in Drawing & Painting Supplies
- Average rating
- 4.60 starsAmazon United States average 4.42 stars
- Average reviews
- 2,572per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Fao Schwarz products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Marvins Magic - Original x 25 Amazing Marker Pens - Color Changing Magic Pen Art - Create 3D Lettering or Write Secret Messages - Includes 25 Colour Changing Pens
- Price
- $20.25
- Rating
- 4.7/5
- Reviews
- 4,944
- Age
- 7y ago

FAO Schwarz Piano Dance Mat
- Price
- $58.45
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 17y ago

Marvins Magic - 30 Amazing Magic Pens - Color Changing Pen Art - Create 3D Lettering Write Secret Messages - Stationery Supplies Art Supplies for Kids Coloring Markers and Kids Drawing Kit
- Price
- $24.15
- Rating
- 4.7/5
- Reviews
- 4,944
- Age
- 4y ago

JoyCat 10 Color Changing Markers for Kids Ages 4-8 Dual Tip Magic Pens
- Price
- $8.72
- Rating
- 4.7/5
- Reviews
- 382
- Age
- 1y ago
Trending
estimated 90-day click momentum
FAO Schwarz Piano Dance Mat
- Price
- $58.45
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 17y ago

JoyCat 10 Color Changing Markers for Kids Ages 4-8 Dual Tip Magic Pens
- Price
- $8.72
- Rating
- 4.7/5
- Reviews
- 382
- Age
- 1y ago

Marvins Magic - 30 Amazing Magic Pens - Color Changing Pen Art - Create 3D Lettering Write Secret Messages - Stationery Supplies Art Supplies for Kids Coloring Markers and Kids Drawing Kit
- Price
- $24.15
- Rating
- 4.7/5
- Reviews
- 4,944
- Age
- 4y ago

Marvins Magic - Original x 25 Amazing Marker Pens - Color Changing Magic Pen Art - Create 3D Lettering or Write Secret Messages - Includes 25 Colour Changing Pens
- Price
- $20.25
- Rating
- 4.7/5
- Reviews
- 4,944
- Age
- 7y ago
Newest
by launch date
JoyCat 10 Color Changing Markers for Kids Ages 4-8 Dual Tip Magic Pens
- Price
- $8.72
- Rating
- 4.7/5
- Reviews
- 382
- Age
- 1y ago

Marvins Magic - 30 Amazing Magic Pens - Color Changing Pen Art - Create 3D Lettering Write Secret Messages - Stationery Supplies Art Supplies for Kids Coloring Markers and Kids Drawing Kit
- Price
- $24.15
- Rating
- 4.7/5
- Reviews
- 4,944
- Age
- 4y ago

Marvins Magic - Original x 25 Amazing Marker Pens - Color Changing Magic Pen Art - Create 3D Lettering or Write Secret Messages - Includes 25 Colour Changing Pens
- Price
- $20.25
- Rating
- 4.7/5
- Reviews
- 4,944
- Age
- 7y ago

FAO Schwarz Piano Dance Mat
- Price
- $58.45
- Rating
- 4.3/5
- Reviews
- 16
- Age
- 17y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
8
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Marvin's Magic81%
- FAO Schwarz15%
- JoyCat4%
Demand
Fao Schwarz search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 64.7×
Search terms
Top Fao Schwarz search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fao schwarz64K/yr
- fao11K/yr
- marvins magic markers11K/yr
- fao schwarz toys21K/yr
- marvins amazing magic pens2K/yr
Reviews and returns
What reviews say buyers love and hate about Fao Schwarz
We read the reviews and the return reasons for every product selling here.
“Same colors repeated”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fao Schwarz questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








