Skip to content

Family Activities

Fail

The top 5 products take 77% of clicks, so Family Activities is a Fail.

Flapen Score
41
41 / 100
Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46
Market size
$115K/yr120K searches / yr
90-day growth
+9.5%search demand this quarter
Competition
77%top-5 click share · 9 brands · 18 sellers

Flapen Score

Family Activities against its category

The dotted line is the Toys & Games average. Past it, Family Activities is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Family Activities market on Amazon at a glance

Shoppers on Amazon United States searched for Family Activities 120K times last year and spent an estimated $115K. The top 5 brands take 89% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
+9.5%
Conversion, latest week
4.1%
Market size, estimated
$115Ka year
Peak month
December5.0× the quietest month
Top search term
minute to win it games71K searches a year

02 · Price

A sale here is worth $23.20.

Listings sell for $23.20 on average, from $10.74 to $29.60. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $23.20 that is $6K to $12K a year per listing.

Average price
$23.20inside the $15 to $100 sweet spot
Price range
$10.74–$29.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #215 within Floor Games. It carries 2,407 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#215in Floor Games
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
2,407per listing
Listings tracked
11

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Family Activities products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

18

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

8%

  • Brand 158%
  • Brand 29%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (3 brands, 8%)

Demand

Family Activities search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Family Activities search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • minute to win it games71K/yr
  • minute to win it games for kids14K/yr
  • minute to win it15K/yr
  • minute to win it games adults14K/yr
  • minute to win it game3K/yr
  • minute to win it games for family4K/yr

Reviews and returns

What reviews say buyers love and hate about Family Activities

We read the reviews and the return reasons for every product selling here.

58%of positive reviews mention “Fun/Entertainment Experience”
23%of negative reviews mention “Fun/Entertainment Experience”
2.8%of orders come back
“Not really that fun”
A buyer, on “Fun/Entertainment Experience”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Family Activities questions

Answered from the same tracked data.