Family
a concentrated shelf (top 5 take 100% of clicks) — Family doesn't clear our bar today.
Flapen Score
Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46
Is Family profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Family is a $321K/yr Amazon United States market (179K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Skip it — 39/100.
Family: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +2.4% over the last 90 days and 10.5% of searches end in a purchase.
$321K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 4 products
Top Family products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Cards Against Humanity: Family Edition Ages 8+ A Party Game for Your Horrible Family
- Price
- $28.39
- Rating
- 4.8/5
- Reviews
- 14,089
- Age
- 6y ago
Cards Against Humanity Family Edition: Glow in the Dark Box 300-Card Expansion
- Price
- $19.12
- Rating
- 4.8/5
- Reviews
- 2,948
- Age
- 5y ago
Cards Against Humanity Family Edition: Class Clown Bundle 3 Themed Packs + 30 Blank Cards for Your Dumb Inside Jokes
- Price
- $14.68
- Rating
- 4.6/5
- Reviews
- 238
- Age
- 3y ago
Cards Against Humanity Family Edition: Written by Kids Pack Mini Expansion
- Price
- $6.31
- Rating
- 4.7/5
- Reviews
- 717
- Age
- 4y ago
Trending
90-day click momentumCards Against Humanity Family Edition: Class Clown Bundle 3 Themed Packs + 30 Blank Cards for Your Dumb Inside Jokes
- Price
- $14.68
- Rating
- 4.6/5
- Reviews
- 238
- Age
- 3y ago
Cards Against Humanity: Family Edition Ages 8+ A Party Game for Your Horrible Family
- Price
- $28.39
- Rating
- 4.8/5
- Reviews
- 14,089
- Age
- 6y ago
Cards Against Humanity Family Edition: Glow in the Dark Box 300-Card Expansion
- Price
- $19.12
- Rating
- 4.8/5
- Reviews
- 2,948
- Age
- 5y ago
Cards Against Humanity Family Edition: Written by Kids Pack Mini Expansion
- Price
- $6.31
- Rating
- 4.7/5
- Reviews
- 717
- Age
- 4y ago
Newest
by launch dateCards Against Humanity Family Edition: Class Clown Bundle 3 Themed Packs + 30 Blank Cards for Your Dumb Inside Jokes
- Price
- $14.68
- Rating
- 4.6/5
- Reviews
- 238
- Age
- 3y ago
Cards Against Humanity Family Edition: Written by Kids Pack Mini Expansion
- Price
- $6.31
- Rating
- 4.7/5
- Reviews
- 717
- Age
- 4y ago
Cards Against Humanity Family Edition: Glow in the Dark Box 300-Card Expansion
- Price
- $19.12
- Rating
- 4.8/5
- Reviews
- 2,948
- Age
- 5y ago
Cards Against Humanity: Family Edition Ages 8+ A Party Game for Your Horrible Family
- Price
- $28.39
- Rating
- 4.8/5
- Reviews
- 14,089
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
Brands
1 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Cards Against Humanity100%
Family demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 33.4×
Top Family search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cards against humanity family edition128K/yr
- cards against humanity family23K/yr
- cards against humanity kids12K/yr
- kids cards against humanity4K/yr
- family cards against humanity5K/yr
- cards against humanity kids edition3K/yr
- kids against humanity game3K/yr
What reviews say buyers love and hate about Family
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“The game is fun”
“Its a fun guessing game”
“Its clean”
“The quality is great”
“easy to figure out”
What buyers complain about
100% of reviews“the cards are a bit bigger than regular cards”
“The written cards are not as funny as the original box ones”
Family return rate & reasons
Why buyers send it back, as a share of all return requests.
1.9%
Return rate
38%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Family questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
