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Family

Fail

The top 5 products take 100% of clicks, so Family is a Fail.

Flapen Score
39
39 / 100
Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46
Market size
$321K/yr179K searches / yr
90-day growth
+2.4%search demand this quarter
Competition
100%top-5 click share · 1 brands · 5 sellers

Flapen Score

Family against its category

The dotted line is the Toys & Games average. Past it, Family is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Family market on Amazon at a glance

Shoppers on Amazon United States searched for Family 179K times last year and spent an estimated $321K. One brand takes every click. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $321K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
+2.4%
Conversion, latest week
10.5%
Market size, estimated
$321Ka year
Peak month
January33.4× the quietest month
Top search term
cards against humanity family edition128K searches a year

02 · Price

A sale here is worth $17.12.

Listings sell for $17.12 on average, from $6.31 to $28.39. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 3,000 to 4,000 of them. At $17.12 that is $51K to $68K a year per listing.

Average price
$17.12inside the $15 to $100 sweet spot
Price range
$6.31–$28.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
3,000–4,000
Revenue per listing a year
$51K–$68K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #639 within Dedicated Deck Card Games. It carries 4,498 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#639in Dedicated Deck Card Games
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
4,498per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Family products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Family search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 33.4×

Search terms

Top Family search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cards against humanity family edition128K/yr
  • cards against humanity family23K/yr
  • cards against humanity kids12K/yr
  • kids cards against humanity4K/yr
  • family cards against humanity5K/yr
  • cards against humanity kids edition3K/yr
  • kids against humanity game3K/yr

Reviews and returns

What reviews say buyers love and hate about Family

We read the reviews and the return reasons for every product selling here.

73%of positive reviews mention “Fun/Entertainment Experience”
50%of negative reviews mention “Size-Overall”
1.9%of orders come back
“the cards are a bit bigger than regular cards”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Family questions

Answered from the same tracked data.