family
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.12avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good$6.31–$28.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$321K$321K/yr · 179K searches
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Review moat
Bad4,498avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, family is a $321K/yr Amazon United States market (179K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Skip it — 39/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
family market data
- Units sold / yr
- 15K–20K
- avg 3,000–4,000/product
- Revenue / yr
- $257K–$342K
- units × avg price
- Conversion rate
- 10.5%
- Avg BSR
- #639
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Cards Against Humanity100%
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — +2.4% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 33.4×
Top family search terms
- cards against humanity family edition128K/yr
- cards against humanity family23K/yr
- cards against humanity kids12K/yr
- kids cards against humanity4K/yr
- family cards against humanity5K/yr
- cards against humanity kids edition3K/yr
- kids against humanity game3K/yr
Top family products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cards Against Humanity: Family Edition Ages 8+ A Party Game for Your Horrible Family
Cards Against Humanity$28.394.8★14,089 rev
Cards Against Humanity Family Edition: Glow in the Dark Box 300-Card Expansion
Cards Against Humanity$19.124.8★2,948 rev
Cards Against Humanity Family Edition: Class Clown Bundle 3 Themed Packs + 30 Blank Cards for Your Dumb Inside Jokes
Cards Against Humanity$14.684.6★238 rev
Cards Against Humanity Family Edition: Written by Kids Pack Mini Expansion
Cards Against Humanity$6.314.7★717 rev
Newest
by launch dateCards Against Humanity Family Edition: Class Clown Bundle 3 Themed Packs + 30 Blank Cards for Your Dumb Inside Jokes
Cards Against Humanity$14.68238 rev
Cards Against Humanity Family Edition: Written by Kids Pack Mini Expansion
Cards Against Humanity$6.31717 rev
Cards Against Humanity Family Edition: Glow in the Dark Box 300-Card Expansion
Cards Against Humanity$19.122,948 rev
Cards Against Humanity: Family Edition Ages 8+ A Party Game for Your Horrible Family
Cards Against Humanity$28.3914,089 rev
Trending
90-day click momentumCards Against Humanity Family Edition: Class Clown Bundle 3 Themed Packs + 30 Blank Cards for Your Dumb Inside Jokes
Cards Against Humanity$14.684.6★
Cards Against Humanity: Family Edition Ages 8+ A Party Game for Your Horrible Family
Cards Against Humanity$28.394.8★
Cards Against Humanity Family Edition: Glow in the Dark Box 300-Card Expansion
Cards Against Humanity$19.124.8★
Cards Against Humanity Family Edition: Written by Kids Pack Mini Expansion
Cards Against Humanity$6.314.7★
What buyers say about family
What buyers praise and complain about, mined from review topics.What buyers love
“The game is fun”
“Its a fun guessing game”
“Its clean”
“The quality is great”
“easy to figure out”
“Exactly what you would expect from CAH”
“The glow-in-the-dark cards are a cool bonus”
“I think that this pack is worth the price”
“worth the price durable. durability”
“good size cards”
What buyers complain about
“the cards are a bit bigger than regular cards”
“The written cards are not as funny as the original box ones”
Top return reasons
Common questions
- Is family profitable to sell on Amazon United States?
- The niche generates $321K/yr across 4 tracked products. 90-day search growth is +2.4%. Flapen's verdict: Skip it (39/100).
- How competitive is the family niche?
- 1 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in family?
- Top complaints mined from reviews: Size-Overall, Print Quality. The return rate is 1.9%.
- When does demand for family peak?
- Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 33.4× the quietest.
- What does it cost to enter the family niche?
- Listings span $6.31–$28.39; the average listing price is $17.12 (sweet spot $15–$100). The average incumbent carries 4,498 reviews — the moat a new listing must climb.