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fallout funko pop

Skip it

Soft demand (-47.3% this quarter) — this niche doesn't clear our bar today.

Market size 31Growth 1Conversion 37Competition 46Returns 95Price range 90Avg price 95Brand share 3Review moat 87Quality gap 14

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.12

avg listing price — sweet spot $15–$100

Price range

Great$9.95–$96.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great256.71

avg incumbent reviews — the moat a new listing must climb

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Market size

Okay$143K

$143K/yr · 166K searches

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad99%

top-5 brand share — brand-locked demand

Growth

Bad-47.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, fallout funko pop is a $143K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 40/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

fallout funko pop market data

Units sold / yr
5K–6K
avg 100–250/product
Revenue / yr
$146K–$175K
units × avg price
Conversion rate
3.0%
Avg BSR
#2,613
Page quality
0%
Prime
95%
Sponsored
48%
Out of stock
3.5%
Avg brand age
39 months
Avg seller age
164 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

108

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

0%

  • Funko87%
  • Epic Collectibles6%
  • maozyiltle2%
  • Givenni2%
  • TUBBZ1%
  • POP1%

Demand

Weekly Amazon search volume, last 44 weeks — -47.3% search growth over the last 90 days.
15K10KSpike '25Holiday '25Spike '26Sep '25Nov '25Jan '26Feb '26Apr '26May '26

Top fallout funko pop search terms

  • fallout funko pop99K/yr
  • funko pop fallout24K/yr
  • fallout funko31K/yr
  • funko fallout12K/yr
All search terms

Top fallout funko pop products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$6K8%$11K12%$17K16%$23K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about fallout funko pop

What buyers praise and complain about, mined from review topics.

What buyers love

Collectibles25%

“Great collectible”

Quality-Overall20%

“Quality Build: The detail is great”

Advertised Vs Actual Product18%

“As advertised”

Gifting Purpose16%

“Perfect Christmas gift”

Size-Overall6%

“Nice size”

Value For Money6%

“Totally worth the money”

Display-Overall4%

“Show Accurate: It looks exactly like the bobbleheads from the games”

Instructions/User Manual/Troubleshooting2%

“Easy instructions and tons of pieces so a fun project for a day off work”

Fun/Entertainment Experience1%

“Fun”

Design-Overall1%

“Quality Build: The detail is great”

What buyers complain about

Size-Overall42%

“Big”

Paint Quality25%

“Had to touch up that paint job”

Advertised Vs Actual Product17%

“not read specifics on item descriptions”

Value For Money8%

“With this knowledge I can safely say that this seller is WAY over priced”

Top return reasons

Value For Money17%
Drop/Impact Protection16%
Advertised Vs Actual Product11%
Defective Material/Parts10%
Scratch Resistance9%
Display-Overall7%
Paint Quality5%
Product Condition5%
Adhesion/Stickiness3%
Durability2%

Common questions

Is fallout funko pop profitable to sell on Amazon United States?
The niche generates $143K/yr across 21 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is -47.3%. Flapen's verdict: Skip it (40/100).
How competitive is the fallout funko pop niche?
6 brands and 108 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in fallout funko pop?
Top complaints mined from reviews: Size-Overall, Paint Quality, Advertised Vs Actual Product. The return rate is 0.9%.
What does it cost to enter the fallout funko pop niche?
Listings span $9.95–$96.88; the average listing price is $29.12 (sweet spot $15–$100). The average incumbent carries 257 reviews — the moat a new listing must climb.