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Fallout Funko Pop

soft demand (-47.3% this quarter) — Fallout Funko Pop doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 46

Market size 31Growth 1Conversion 37Competition 46Returns 95Price range 90Avg price 95Brand share 3Review moat 87Quality gap 14
This niche Category average · 3,143 niches

Is Fallout Funko Pop profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Fallout Funko Pop is a $143K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 40/100.

Fallout Funko Pop: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -47.3% over the last 90 days and 3.0% of searches end in a purchase.

$143K

revenue / yr

Units sold / yr6K
Search volume / yr-47.3%166K
Conversion rate3.0%
Avg price$29.12

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

1%

open market share

Brands · sellers6 · 108
Top-5 product click share57%
Open market1%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement48%
New entrants (1y)8· 6 succeeded
Avg rating4.8★
Avg reviews257

Top Fallout Funko Pop products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

$0$6K$11K$17K$23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

108

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

0%

  • Funko87%
  • Epic Collectibles6%
  • maozyiltle2%
  • Givenni2%
  • TUBBZ1%
  • POP1%

Fallout Funko Pop demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume166KCVR3.0%Products21Brands6Top 5 Brands99%OOS Rate3.5%Rating4.8★Reviews257Avg BSR#2,613
15K10KSpike '25Holiday '25Spike '26Sep '25Nov '25Jan '26Feb '26Apr '26May '26

Top Fallout Funko Pop search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • fallout funko pop99K/yr
  • funko pop fallout24K/yr
  • fallout funko31K/yr
  • funko fallout12K/yr

What reviews say buyers love and hate about Fallout Funko Pop

What buyers mention most, as a share of all reviews.

What buyers love

99% of reviews
Collectibles25%

Great collectible

Quality-Overall20%

Quality Build: The detail is great

Advertised Vs Actual Product18%

As advertised

Gifting Purpose16%

Perfect Christmas gift

Size-Overall6%

Nice size

What buyers complain about

92% of reviews
Size-Overall42%

Big

Paint Quality25%

Had to touch up that paint job

Advertised Vs Actual Product17%

not read specifics on item descriptions

Value For Money8%

With this knowledge I can safely say that this seller is WAY over priced

Fallout Funko Pop return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

13%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
17%
2Drop/Impact Protection
16%
3Advertised Vs Actual Product
11%
4Defective Material/Parts
10%
5Scratch Resistance
9%

Common Fallout Funko Pop questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fallout Funko Pop 40/100 on Amazon United States — Skip it. The niche generates $143K/yr across 21 tracked products. 6 of 8 products launched in the last 360 days are still selling. Search demand moved -47.3% over the last 90 days.
Fallout Funko Pop buyers on Amazon United States complain most about Size-Overall, Paint Quality, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.9%.