fairy tail
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$21.26avg listing price — sweet spot $15–$100
Review moat
Great331.7avg incumbent reviews — the moat a new listing must climb
Price range
Great$5.26–$47.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.0%90-day search growth — must beat 0% to launch
Market size
Bad$38K$38K/yr · 266K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, fairy tail is a $38K/yr Amazon United States market (266K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
fairy tail market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $32K–$43K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #24,727
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 43%
- Out of stock
- 6.1%
- Avg brand age
- 45 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
134
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
43%
Top 20: 78%
Open market
18%
- Funko55%
- colanperd9%
- Great Eastern Entertainment8%
- Fairy Tail5%
- CENWA3%
- SHOWSUP3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Top fairy tail search terms
- fairy tail119K/yr
- fairy tail merch59K/yr
- fairy tail funko pop28K/yr
- fairytail22K/yr
- fairy tail anime12K/yr
- fairytail merch7K/yr
- fairy tale anime6K/yr
- funko pop fairy tail5K/yr
- fairytale anime5K/yr
- natsu funko pop4K/yr
Top fairy tail products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko POP! & Buddy: Fairy Tail 100 Years Quest - Natsu & Happy
Funko$16.124.4★21 rev
colanperd Funny Japan Anime Fairy Tail Hoodie Men Manga Unisex Streetwear Hip Hop Pullover Homme Black
colanperd$22.663.8★43 rev
Funko Pop! Animation: Fairy Tail 100 Years Quest - Erza - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors
Funko$15.633.8★14 rev
Funko POP! Animation: Fairy Tail 100 Years Quest - Lucy
Funko$15.573.4★12 rev
Great Eastern Entertainment Fairy Tail Guild Insignia PVC Keychain
Great Eastern Entertainment$10.524.5★514 rev
Newest
by launch dateFunko POP! & Buddy: Fairy Tail 100 Years Quest - Natsu & Happy
Funko$16.1221 rev
Funko Pop! Animation: Fairy Tail 100 Years Quest - Erza - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors
Funko$15.6314 rev
Funko POP! Animation: Fairy Tail 100 Years Quest - Lucy
Funko$15.5712 rev
Funko POP! Animation: Fairy Tail 100 Years Quest - Gray with Chase
Funko$15.753 rev
Funko POP! Animation: Fairy Tail 100 Years Quest - Wendy
Funko$16.0611 rev
Trending
90-day click momentum
Newcotte 5 Pcs Therian Gear Stuff Beanie Hat Therian Necklace Glove Bracelet Tail Keychain Y2k Fairy Grunge Accessories(Elegant Black Grey Stripe)
Newcotte$20.994.3★
Funko POP! & Buddy: Fairy Tail 100 Years Quest - Natsu & Happy
Funko$16.124.4★
Funko POP! Animation: Fairy Tail 100 Years Quest - Lucy
Funko$15.573.4★
Funko Pop! Animation: Fairy Tail 100 Years Quest - Erza - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors
Funko$15.633.8★
Funko POP! Animation: Fairy Tail 100 Years Quest - Wendy
Funko$16.064.4★
What buyers say about fairy tail
What buyers praise and complain about, mined from review topics.What buyers love
“Exactly As Described”
“Good quality”
“Completed my collection with this”
“worth every penny”
“Great design”
“was easy to put on”
“sizing was accurate”
“The hat is also very nicely knitted/crocheted”
“the bracelets have proven to be extremely durable”
What buyers complain about
“On the small side”
“If it wasnt for the fact that its at least whats in the pictures”
“Horrible quality”
“A fun albeit slightly flawed port”
“Waste of 7 dollars”
“Horrible the transfer film is so sticky it tore the sticker its self up”
“Shrinks”
“be warned these WILL shrink in dryer”
Top return reasons
Common questions
- Is fairy tail profitable to sell on Amazon United States?
- The niche generates $38K/yr across 40 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the fairy tail niche?
- 18 brands and 134 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in fairy tail?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 0.7%.
- When does demand for fairy tail peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the fairy tail niche?
- Listings span $5.26–$47.80; the average listing price is $21.26 (sweet spot $15–$100). The average incumbent carries 332 reviews — the moat a new listing must climb.