Fairy Tail
FailBuyers convert on only 0.7% of searches, so Fairy Tail is a Fail.
- Flapen Score
- 47 / 100Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 4647
- Market size
- $38K/yr266K searches / yr
- 90-day growth
- -1.0%search demand this quarter
- Competition
- 43%top-5 click share · 18 brands · 134 sellers
Flapen Score
Fairy Tail against its category
The dotted line is the Toys & Games average. Past it, Fairy Tail is stronger. Inside it, weaker.
Market
The Fairy Tail market on Amazon at a glance
Shoppers on Amazon United States searched for Fairy Tail 266K times last year and spent an estimated $38K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.
- Searches, last 12 months
- 266K
- Growth, 90 days vs prior 90
- -1.0%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $38Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- fairy tail119K searches a year
02 · Price
A sale here is worth $21.26.
Listings sell for $21.26 on average, from $5.26 to $47.80. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $21.26 that is $0 to $2K a year per listing.
- Average price
- $21.26inside the $15 to $100 sweet spot
- Price range
- $5.26–$47.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #24,727 within Statues, Bobbleheads & Busts. It carries 332 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 78%
- Out of stock, average day
- 6.1%
- Average rank
- #24,727in Statues, Bobbleheads & Busts
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 332per listing
- Listings tracked
- 40
04 · Newcomers
3 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Fairy Tail products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Funko POP! & Buddy: Fairy Tail 100 Years Quest - Natsu & Happy
- Price
- $16.12
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 5mo ago

colanperd Funny Japan Anime Fairy Tail Hoodie Men Manga Unisex Streetwear Hip Hop Pullover Homme Black
- Price
- $22.66
- Rating
- 3.8/5
- Reviews
- 43
- Age
- 5y ago

Funko Pop! Animation: Fairy Tail 100 Years Quest - Erza - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors
- Price
- $15.63
- Rating
- 3.8/5
- Reviews
- 14
- Age
- 5mo ago

Funko POP! Animation: Fairy Tail 100 Years Quest - Lucy
- Price
- $15.57
- Rating
- 3.4/5
- Reviews
- 12
- Age
- 5mo ago

Great Eastern Entertainment Fairy Tail Guild Insignia PVC Keychain
- Price
- $10.52
- Rating
- 4.5/5
- Reviews
- 514
- Age
- 13y ago
Trending
estimated 90-day click momentum
Newcotte 5 Pcs Therian Gear Stuff Beanie Hat Therian Necklace Glove Bracelet Tail Keychain Y2k Fairy Grunge Accessories(Elegant Black Grey Stripe)
- Price
- $20.99
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 9mo ago

Funko POP! & Buddy: Fairy Tail 100 Years Quest - Natsu & Happy
- Price
- $16.12
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 5mo ago

Funko POP! Animation: Fairy Tail 100 Years Quest - Lucy
- Price
- $15.57
- Rating
- 3.4/5
- Reviews
- 12
- Age
- 5mo ago

Funko Pop! Animation: Fairy Tail 100 Years Quest - Erza - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors
- Price
- $15.63
- Rating
- 3.8/5
- Reviews
- 14
- Age
- 5mo ago

Funko POP! Animation: Fairy Tail 100 Years Quest - Wendy
- Price
- $16.06
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 5mo ago
Newest
by launch date
Funko POP! & Buddy: Fairy Tail 100 Years Quest - Natsu & Happy
- Price
- $16.12
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 5mo ago

Funko Pop! Animation: Fairy Tail 100 Years Quest - Erza - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors
- Price
- $15.63
- Rating
- 3.8/5
- Reviews
- 14
- Age
- 5mo ago

Funko POP! Animation: Fairy Tail 100 Years Quest - Lucy
- Price
- $15.57
- Rating
- 3.4/5
- Reviews
- 12
- Age
- 5mo ago

Funko POP! Animation: Fairy Tail 100 Years Quest - Gray with Chase
- Price
- $15.75
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 5mo ago

Funko POP! Animation: Fairy Tail 100 Years Quest - Wendy
- Price
- $16.06
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
134
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 78%
Open market
18%
- Funko55%
- colanperd9%
- Great Eastern Entertainment8%
- Fairy Tail5%
- CENWA3%
- SHOWSUP3%
Demand
Fairy Tail search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Fairy Tail search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- fairy tail119K/yr
- fairy tail merch59K/yr
- fairy tail funko pop28K/yr
- fairytail22K/yr
- fairy tail anime12K/yr
- fairytail merch7K/yr
- fairy tale anime6K/yr
- funko pop fairy tail5K/yr
- fairytale anime5K/yr
- natsu funko pop4K/yr
Reviews and returns
What reviews say buyers love and hate about Fairy Tail
We read the reviews and the return reasons for every product selling here.
“On the small side”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fairy Tail questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








