Fairy Tail
weak search conversion (0.7%) — Fairy Tail doesn't clear our bar today.
Flapen Score
Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 46
Is Fairy Tail profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Fairy Tail is a $38K/yr Amazon United States market (266K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Fairy Tail: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -1.0% over the last 90 days and 0.7% of searches end in a purchase.
$38K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 40 products
Top Fairy Tail products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Funko POP! & Buddy: Fairy Tail 100 Years Quest - Natsu & Happy
- Price
- $16.12
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 5mo ago
colanperd Funny Japan Anime Fairy Tail Hoodie Men Manga Unisex Streetwear Hip Hop Pullover Homme Black
- Price
- $22.66
- Rating
- 3.8/5
- Reviews
- 43
- Age
- 5y ago
Funko Pop! Animation: Fairy Tail 100 Years Quest - Erza - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors
- Price
- $15.63
- Rating
- 3.8/5
- Reviews
- 14
- Age
- 5mo ago
Funko POP! Animation: Fairy Tail 100 Years Quest - Lucy
- Price
- $15.57
- Rating
- 3.4/5
- Reviews
- 12
- Age
- 5mo ago
Great Eastern Entertainment Fairy Tail Guild Insignia PVC Keychain
- Price
- $10.52
- Rating
- 4.5/5
- Reviews
- 514
- Age
- 13y ago
Trending
90-day click momentum
Newcotte 5 Pcs Therian Gear Stuff Beanie Hat Therian Necklace Glove Bracelet Tail Keychain Y2k Fairy Grunge Accessories(Elegant Black Grey Stripe)
- Price
- $20.99
- Rating
- 4.3/5
- Reviews
- 55
- Age
- 9mo ago
Funko POP! & Buddy: Fairy Tail 100 Years Quest - Natsu & Happy
- Price
- $16.12
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 5mo ago
Funko POP! Animation: Fairy Tail 100 Years Quest - Lucy
- Price
- $15.57
- Rating
- 3.4/5
- Reviews
- 12
- Age
- 5mo ago
Funko Pop! Animation: Fairy Tail 100 Years Quest - Erza - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors
- Price
- $15.63
- Rating
- 3.8/5
- Reviews
- 14
- Age
- 5mo ago
Funko POP! Animation: Fairy Tail 100 Years Quest - Wendy
- Price
- $16.06
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 5mo ago
Newest
by launch dateFunko POP! & Buddy: Fairy Tail 100 Years Quest - Natsu & Happy
- Price
- $16.12
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 5mo ago
Funko Pop! Animation: Fairy Tail 100 Years Quest - Erza - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors
- Price
- $15.63
- Rating
- 3.8/5
- Reviews
- 14
- Age
- 5mo ago
Funko POP! Animation: Fairy Tail 100 Years Quest - Lucy
- Price
- $15.57
- Rating
- 3.4/5
- Reviews
- 12
- Age
- 5mo ago
Funko POP! Animation: Fairy Tail 100 Years Quest - Gray with Chase
- Price
- $15.75
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 5mo ago
Funko POP! Animation: Fairy Tail 100 Years Quest - Wendy
- Price
- $16.06
- Rating
- 4.4/5
- Reviews
- 11
- Age
- 5mo ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 falling
Sellers
134
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
43%
Top 20: 78%
Open market
18%
- Funko55%
- colanperd9%
- Great Eastern Entertainment8%
- Fairy Tail5%
- CENWA3%
- SHOWSUP3%
Fairy Tail demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Top Fairy Tail search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fairy tail119K/yr
- fairy tail merch59K/yr
- fairy tail funko pop28K/yr
- fairytail22K/yr
- fairy tail anime12K/yr
- fairytail merch7K/yr
- fairy tale anime6K/yr
- funko pop fairy tail5K/yr
- fairytale anime5K/yr
- natsu funko pop4K/yr
What reviews say buyers love and hate about Fairy Tail
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Exactly As Described”
“Good quality”
“Completed my collection with this”
“worth every penny”
“Great design”
What buyers complain about
85% of reviews“On the small side”
“If it wasnt for the fact that its at least whats in the pictures”
“Horrible quality”
“A fun albeit slightly flawed port”
“Waste of 7 dollars”
Fairy Tail return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
44%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Fairy Tail questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
